National Account Manager overseeing Bestway Wholesale & Retail operations.Providing a Category approach and working with my contacts in order to grow their share of sector, in turn growing my own volume and share of market within each business arm with a strong sales focus on B2B2C.Spotting key trends and highlighting performance through data analysis, negotiation of trading terms, developing & implementing sales strategies, demand forecasting & budget management.

Managing a National team of Distributive Sales Developers calling on National & Independent Wholesaler across the UK.Working closely with National Account Managers & Multiple Account Executives to ensure agreed activities were executed in depot. Evolved the role of my team to add value through dedicated sales days and regular business reviews conducted with their depot managers.My KPIs included growing volume and share through sales strategies, implementing marketing/account manager plans, effective coverage and resource planning, managing budgets and developing of my teams skill sets through coaching & mentoring.

Managing key Independent Wholesalers, overseeing a combined annual turnover of £97.3m to the business.KPIs included volume & availability targets, share of market growth and developing new business within my accounts' customer base. All of which was achieved through a true category management approach, sound business relationships and needs based selling skills whilst maintaining a focus on return on investment. Regular Business reviews to ensure strategic alignment across businesses, updates on legislation, review of budgets, forecasting of sales/stock requirements and cross functional working to ensure marketing plans were brought to life within this key sales channel.

Driving sales growth through distribution & availability within the Independent channel on my area. Introducing NPD, developing key and core range and merchandising through point of purchase displays to drive profitability of my area. Working with key customers to analyse sales data and conduct business reviews to educate on category performance.

Providing expert advice and support on in store merchandising solutions to our Sales teams across the Independent and Convenience Channels. Managing the relationship between our business and external contractors to ensure the highest possible service levels, overseeing ley projects and managing an equipment & install budget of approx. £3M.