Key Accounts Head
Current• Responsible for Institutional Sales in Key on-premise channel to create trial and imagery.• Responsible to drive 25 Luxury and Premium brands of DiageoUSL Portfolio in Key on-premise across AP. • Responsible for developing & implementing long term and short term tie up strategy to ensure visibility, availability, profitability & Market Share gain for DiageoUSL BIO & BII brands in Premium on Premise.• Managing and executing the Brand budgets for the Premium on Premise… Show more • Responsible for Institutional Sales in Key on-premise channel to create trial and imagery.• Responsible to drive 25 Luxury and Premium brands of DiageoUSL Portfolio in Key on-premise across AP. • Responsible for developing & implementing long term and short term tie up strategy to ensure visibility, availability, profitability & Market Share gain for DiageoUSL BIO & BII brands in Premium on Premise.• Managing and executing the Brand budgets for the Premium on Premise Channel• Design and ensure implementation of image building activities to enhance brand image and effective consumer promotions to ensure brand visibility, awareness and recall.• Managing team to ensure that all milestones are achieved within the agreed timeframes.• Creating a positive feel towards Diageo and USL portfolio among the key on premise decision makers & influences. Show less
