Working with Organizations to build and scale brands.23 years of Marketing and Management Consulting experience advising top tier clients across FMCG, Fashion and Lifestyle, Consumer Durables and Telecom. Working on advisory assignments with some of the large corporations.

As Head of Marketing my Key task has been to set up the Marketing department and establish the Marketing function as a centre of Excellence in the Organisation for Future Strategy and Expert Planning. •Drive the “Voice of Consumer” within the organisation; therefore, build a repertoire of knowledge based on Consumer understanding for decision making. •Manage Change and drive efficiencies in the new structure by streamlining processes & implementation. •Develop programs with quantifiable objectives to measure results. •Assume overall responsibility for developing the Annual Marketing plan for the organization, for strategic market planning and market research programs. •Plan Annual Portfolio Strategy for Spring Summer and Autumn Winter collections •NPD: Drive Innovation through New Product development by integrating consumer insights, proactive trend sensing and validating through soft launches. Drive region specific product portfolios •Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed. •A&P: Devise cutting edge communication and effectively using channels like –TV, Print & Digital

As Head of Brands ,responsible for driving the complete brand portfolio,current as well as new product developments and launches .More of strategic marketing; it includes critical pricing decisions, brand engagement drives, packaging designs and core product developments, all under strict Legal Sanctions. Extensive consumer research helps in decision making.

Objective was to launch & establish the International brand "Roca" in the premium segment in India. Besides extensive ATL and BTL activities for the brand and media drive, Drove a swift setting of dealer network pan India (Driving 52 showrooms in 52 weeks!!), Organized industry meets and events, product launches ,cross promotions for retail, trade promotions, significant tie ups for HNI marketing, Corporate communication etc.