Formada works with business owners, on the verge of growth, to provide digital marketing strategies and services to reach their goals. We work hand-in-hand with clients and emphasize human interaction to deliver the best ROI possible.- Oversees the development and execution of all digital marketing programs including social media management, social media advertising, website design/maintenance, reputation management, and blogging- Manages corporate brand and marketing- Implements all software and information technology for the business

- Directed corporate website, SEO and web development services and products for the audiology, ENT and dental industry- Developed new digital marketing products and strategies for clients and for the enterprise- Managed a digital team of incredible Website Specialists, Content Specialists, and Conversion Rate Optimization Specialists in executing SEO, website edits/development, local listing publishing, and social media strategy for over 300 clients

- Joined the paid digital marketing department to help implement systems, optimize AdWords campaigns and develop new corporate digital marketing services- Designed landing pages and A/B tested performance to improve conversions- Optimized PPC campaigns to improve impressions, CTR, and Quality Score

- Managed the marketing of 32 audiology practice owners (over 60 offices) to grow their market share- Provided clients strategic direction, marketing plan creation, campaign execution and analysis- Developed, executed and measured promotional campaigns, including direct mail, television, radio, newsprint, events, website development and optimization, and digital advertising» Traveled to clients’ practices to provide on-site assessments, training and brand development» Worked daily in a cross-functional team including operations, finance, human resources and professional development to assess practice performance and achieve client goals» Directed the efforts of marketing team including graphic designers, marketing coordinators, digitalspecialists, and media buyers to execute marketing plans and client initiatives

- Managed and executed digital strategy for over 30 practice owners including website builds, SEO, content development and social media accounts- Coordinated the production of direct mail, collateral and promotional materials- Compiled marketing and accounting reports» Developed and implemented process and training for new accounting system

- Managed corporate email drip campaigns and developed KPI’s to assess performance- Developed and structured email nurture campaigns with IT, Sales, and Marketing teams to automate our Sales team's workflow- Designed graphics for all marketing collateral including social media, email templates, videos web imagery, and PowerPoint presentations- Wrote weekly news blog posts and web content- Coordinated national client photo shoot initiative; organizing clients and photographers remotely