Guru Ragaventhara Email & Phone Number

Coimbatore, Tamil Nadu, India

- Manage programmatic campaigns in the North American market for CPG and Retail clients, including trafficking, QA, optimization, reporting, and private marketplace (PMP) deals.- Trade across platforms like Beeswax, Cadent, and The Trade Desk (TTD) for channels such as CTV, Mobile, and Desktop.- Monitor and optimize performance metrics daily, consistently achieving KPIs like Pacing, CTR, VCR, Viewability, Brand Safety, and Fraud Prevention.Key Achievements:- Transitioned CTV buying from managed service to self-service, reducing CPMs by over $4 and delivering significant cost savings.- Act as the primary technical contact for programmatic media buying, resolving complex issues and managing high-priority accounts.- Manage a programmatic budget exceeding $6M USD quarterly, achieving exceptional results through precise execution and optimization.

Chennai, Tamil Nadu, India

- Managed programmatic campaigns in the EMEA region for clients like Kellogg's and Intel, leveraging platforms such as DCM, MediaMath - Prisma, and Radia for campaign setup, execution, and month-end billing reconciliation.- Collaborated with cross-functional teams for seamless campaign delivery, handled client escalations promptly, and mentored team members to achieve operational independence.Key Achievements:- Streamlined a centralized tracker, reducing communication time and enhancing operational efficiency across teams.- Successfully negotiated SLA extensions, increasing campaign setup lead time from 5 to 8 days, improving planning accuracy and workload distribution.