Started BusyBeeBrands- a boutique brand building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable, leading to superior business results and better RoI on marketing investments.Primarily partnering with start-ups that are challenging the status quo and changing the way traditional categories are being consumedFeel privileged to be partnering with some of the biggest and fastest growing start ups of this country. More privileged to be working and learning from some of the smartest people running these businesses.Absolutely loving my entrepreneurial journey so far!

Helping brands leverage the power of top marketing talent.

Apart from managing Foster's brand franchise in India, awarded an additional responsibility of establishing a credible Italian style offering in the emerging Super-Premium segment with Peroni

Responsible for managing Foster’s Lager & Foster’s Gold nationally Steered the repositioning of Foster’s Franchise, the flagship brand of SABMiller India and the first international beer brand to be launched in Indian marketRecipient of the SABMIller 'Global Insights Award'- an award designed to recognize the importance of marketing spend evaluation in maximising the return on investment in above/below/through-the-line activities

Launched Miller High Life, the global flagship brand of SABMiller in India with a positioning crafted especially for the Indian market, yet linking to the global brand purpose.Awarded the ‘Best Brand Marketer Award’ for launching the brand with an innovative digital initiative called ‘The Coolest Job’ that was successful in building a strong community of 50 brand ambassadors and 38,000 brand evangelists.

Core member of the Innovations team, a function / department that was set up for the first time in SABMiller IndiaWorked on repositioning Haywards 5000, the biggest brand of the company and the second biggest beer brand of the country that led to significant & consistent improvement in brand equity, market share and gross margin

Part of the team that launched value fashion brands like Hero by Wrangler and Riders by Lee

Key member of the team that worked on re-branding of Unilever’s Annapurna and Kissan range, Medimix soap, Nutrine confectioneries and J&K Bank