Gurudutt B. Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Gurugram, Haryana, India

Leading the social and digital initiatives for consumer brands, startups, founders,VC firms, SaaS firms and more- Developing strategies and executing plans to grow social channels(LinkedIn, Youtube, Instagram, X) organically with zero or minimal ad spends- Managing and undertaking online reputation management(ORM) and content strategy for leading startups, brands and more.- Managing a team of 4 people across the domains of video editing, visual design, copywriting, ORM and more- Undertaking periodic competitor and industry mapping to analyse trends and patterns to grow organically on social- Preparing monthly in-depth performance reports and analytics to identify and solve challenges impacting organic growth including content, timing, content type and more.-Creating short form and long form videos across the platforms of Instagram, Youtube, Twitter and LinkedIn.- Launching and growing newsletters especially on LinkedIn-Identifying relevant channels and platforms with a focus on driving awareness for brands/products and driving inbound lead generation- Organising, promoting and managing online webinars/seminars with a focus on driving registrations and engagement with relevant target audiences- Copywriting for brands and leading personalities for all major social platforms- Undertaking influencer led initiatives to scout for speaking opportunities across podcasts aimed at the startup, finance and other domains- Creating and executing research led studies across social media channels to create reports, studies and data led content- Worked with leading brands and CXOs to grow their organic social presence by 10%-30%+ in a year, garnered 100s of press mentions with a social strategy vs making a concerted PR outreach, managed inboxes to address potential collaboration opportunities, drove inbound leads and more.

Managed multiple digital channels and communication assets with a focus on driving awareness for the brand including- Social media handles across LinkedIn, X, Instagram and Youtube- Developing Email newsletters with relevant target audiences- Creating content properties including Youtube series, podcasts and written literature around venture capital, angel investing and entrepreneurship- Assisting in select public relations outreach

Gurgaon, India

6 years of experience in managing & leading brand communications for a multitude of startups, brands and venture capital firms across sectors such as Deeptech, Consumer internet, Fintech, Automotive tech, Retail, D2C, Agritech, Hospitality, Foodtech, Luxury brands, SaaS, Online Marketplaces, Cybersecurity and more. Besides PR mandates, I also lead the social media vertical at 80 dB with a core focus on leveraging content as a medium to build a brand on social media by growing followers + engagement organically sans any paid marketing efforts.Some of the brands, startups & VC firms I have worked with over the years are- Launched Mobike in India- Launched India's first bike taxi mobility startup: M Taxi- OLX India- EazyDiner- IvyCap Ventures & IvyCamp- Hero Electronix- Mobikwik- Vidooly- Cashify- EM3 Agri- Milk Mantra- dPronto- Clovia- ixigo- Gozo Cabs- Postcard Hotels- Smytten- Twyst

I assisted and led a few of Grofer's expansion initiatives back in 2015.

Master'S Degree, Advertising And Public Relations

Bachelor'S Degree, English Language And Literature/Letters

Activities and Societies: Senior Member of the Debating Society. Debater and national level quizzer

Bachelor, Businessstudies

Dropped out to move to Delhi.

12Th Standard

Activities and Societies: President of Social Service Society