A personal care and beauty company that creates phenomenal products without plastic or waste.

Stryng is a B2B SaaS company that helps client-facing teams collaborate and communicate with customers by using an AI-powered messaging mobile and desktop app.• Led product strategy and management for the Stryng app, including epic and user story definition.• Won first testers in auto, retail and real estate.• Developed and executed entreprise go-to-market strategy, generating a pipeline of more than 100 qualified leads in one year. Built the marketing and sales teams, and oversaw the execution of direct marketing campaigns, analyst and influencer relations, content marketing, website optimization and SEO, Facebook and LinkedIn paid ads, inbound and outbound sales activities. Implemented Marketo and Salesforce.

With 7000 employees, Wunderman is the largest data, direct and digital agency in the world.• Responsible for building and selling innovative media and technology capabilities; strategic partnerships with leading marketing technology companies; mergers and acquisitions; in charge of Wunderman’s corporate marketing, including positioning and branding, analyst and PR relations, campaign management, partner and social marketing.• Successfully launched Choreograph, a JV between MEC and Wunderman that delivers, in real time, personalized dynamic creative to custom audiences across paid, owned and earned media. Service offering consisted in client-side personalization capability-building through data strategy, technology stack definition, process design and organizational models; campaign design and execution.Pitched and won first clients: Marriott, IKEA, Legal Zoom.• Established Wunderman as a major marketing technology agency; as one of Adobe’s top 4 Premier Partners; and as one of Oracle’s key platinum partner. Built a global technology practice of 500 people through acquisition, enablement and training. Launched with Adobe a breakthrough joint solution called IMPACT 360, which combines Wunderman’s data assets and expertise with Adobe’s marketing cloud to deliver in real time cross-channel, personalized, consistent and continuous communications. Clients include Air Canada, Pernod Ricard.• Re-established Wunderman as one of the leading customer engagement agencies in the Forrester agency report; Increased Wunderman’s social following by 50%.

Co-founded and led Blast Radius from 1997 to 2013. Established in Vancouver, Blast Radius grew over 10 years to become one of the top leading digital companies in the world, with presence in the US, Canada, Europe and China, and decade-long relationships with top brands such as Nike Jordan and Starbucks.• Led Blast Radius successfully through various stages of growth, scale and organizational models, from inception to $80M with 10 offices in the world.• Delivered game-changing digital transformations for global brands combining business consulting and product development together with various technology platforms, including e-commerce (Intrawest, Lululemon), Mobile (Nike Golf), content management (Nivea global web platform, Michelin pan-European platform), and cross-channel campaign management systems.• First agency to leverage social marketing platforms at scale, delivering the most successful campaigns in Facebook’s history with Starbucks, generating sales, earned media impressions and positive brand sentiment. Provided complete social solutions to Nike Jordan, responsible for its entire social presence and grew it tenfold.• Created one of the first content marketing capability and studio in the world. Content created for Electronics Arts, Microsoft, Nike Jordan, Bacardi, Nivea. Numerous awards won, including Gold Clio with Casio, Cyber Cannes Lions with Nike.• Successfully negotiated the sale of the agency to WPP, the world’s largest marketing communications group.