We are a nimble boutique agency that specializes in growing our client’s customer base, following and revenue through primarily digital means. From performance marketing to content and influencer marketing we are here to help scale your business. We understand your business because we’ve been in your shoes. Each business is unique, so instead of a one-size-fits-all approach we work from a customized strategy, crafted specifically for our clients varying needs.

As a strategic and creative consultant, I’ve been responsible for pitching new work to prospective and current clients, developing strategies based on market insights and leading the team in execution of our plan. Additionally, I have consulted with HPM to modify the current internal processes including:• Business development approach• Client discovery phase and strategy development• Client on-boarding process• Internal workflow and siloing of work responsibilities• Reporting and analytics

• Leaned on 7 years of entrepreneurial experience to bring freshperspectives/strategies to our varied clients at INK• Interfaced with clients to find specific needs, built and implemented strategies based on market insights with clear objectives, designed to exceed our clients’ expectations and support their overarching mission• Soup to nuts ran highly successful campaigns/projects ranging from SEM/SEO, content/influencer marketing, social media and email marketing all featuring reports with graphs going up in the right direction• Yokohama Tire: cracked nut of broadening audience from very niche JDM performance audience to off-road enthusiasts and general consumers by co-marketing truck giveaway with Travis Pastrana and Nitro Circus—pushing social channel to fastest growing and most engaging in the industry, creating and publishing 4 of the 5 most engaging industry posts for the year with a fraction of the budget of our competitors

Developed marketing, and brand strategy presented at annual owner’s meeting complete with annual/monthly marketing budget, monthly KPIs, annual goals and overarching brand identity vision focusing on telling the Hamboards unique brand story• Produced monthly reports including data on web traffic, sales, social media and product inventory• Owned full life cycle of entire product line from R&D to launch and marketing support• Launched and managed Hamboards lifestyle apparel, developing what was a minor sideshow into a thriving category of the Hamboards direct to consumer and B2B offering• Partnered with local artists to create new line of Hamboards and apparel based around artist's work featuring cohesive artwork• Developed brand guidelines for and fostered relationship with Official Brand Importer Retailers—International partners that imported, sold and distributed Hamboards utilizing custom webstore created for them by our team• Streamlined social media publishing and community management plan• Recruited, hired and managed social team• Formalized video/photo production plan• Built format for regular, low-budget, original social content creation• Hired, trained and managed brand ambassador manager responsible for team riders, social influencers and product placement• Led team in iterative process to increase website conversions thru streamlining sales funnel, AB testing and creating custom landing pages• Saw 65% increase in conversion rate with updated website• Was responsible for all SEO efforts, gaining ranking within top 3 organic results on search engine result pages for main targeted terms• Executed all email marketing automation

• Created grassroots marketing plan, including social media, events, brand ambassadors, trade show participation. Managed all video and photo content creation.• Employed emerging digital marketing strategies to create mass exposure for our brand, leveraging our social content for mass brand exposure at a time when social media was not considered a valuable marketing asset• Managed all video and photo content creation, leading team in creating original market-influencing content• Managed eCommerce and facilitated all aspects of daily operations• R&D of entire product line• Managed design, marketing, vendor-sourcing and fulfillment of soft goods• Ran all trade show marketing efforts from strategy, design-concepting, build, staffing, promotion and logistics• Developed team of brand ambassadors, team riders and musician as industry partners—securing product placement in vast amount of co-marketed campaigns