- G.U.S. Creative Designs assists clients and brand partners in exploring and discovering white spaces, cultural whys, consumer sentiment, and design opportunities guiding businesses in innovation, strategy, creative ideation and new points of view.- Partner with data science (algorithms) to strengthen the creative process; leverage the most relevant consumer insights, cultural and business trends to help inform and iterate product design strategies, decisions, brand positioning and innovations.- Develop smart-working solutions and digitization of design, product development, sample making, showroom and buying processes.- G.U.S. Creative Designs helps brand partners lead sustainability efforts in materials, manufacturing, production, planning, messaging and processes. - Thriving in a culture of cost-discipline, G.U.S. Creative Designs consistently meets and exceeds established OKRs as laid out by brand partners and clients. - G.U.S. Creative bridges the gap between creative direction and financial strategies with a mission to create consistent product, assortment and collections that yield the highest possible ROI.

Responsible for leading the product team in design, merchandising, and fabric sourcing at Mizzen+Main. Manage full design and development process with the product team and cross functional partners. Develop and communicate creative direction, product strategy for a seamless brand experience and profitability across multiple channels while partnering with the creative director & CEO on vision.Product Categories : Lead concept, color, print and design direction for all product categories for Men's and Accessories. - Head of Design- Managed the product and assisted with merchandising direction with a keen eye on customer needs and future fashion trends- Strategize new and existing business opportunities to maximize potential of brand while maintaining brand integrity.- Drive product, brand voice and creative strategy with emphasis on newness and innovation to further elevate brand authority.- Formulate plans for new and existing business opportunities to maximize potential of brand while maintaining brand integrity.- Created a consistent brand aesthetic with an inspiring storytelling that resonates with the consumer and drives a reason for being. - Study, learn and rethink- Drive product, brand voice and creative strategy with emphasis on newness and innovation to further elevate brand authority. how customers shop by presenting the brand in-store & digital with a narrative based, story-telling visual merchandising.- Collaborate with budget owners to manage open-to-buy plans reconciled with selling potential, top-line sales and financial targets.- Direct product collateral development through identifying product to be featured in consumer facing creative assets - website, photo-shoots, in-store visuals, copy, social & digital content.- Improved product life-cycle for agility. Oversee timely execution of the GTM calendar that outlines key dates for concept to customer initiatives.

Responsible for creating processes and guides that help to understand design concepts and create a clear track record of developing products that meet all development objectives from design to delivery. Create meaningful partnerships with domestic and international partners while developing products with mills and factory's.- Identify and develop partnerships with key fabric mills and trim suppliers. Manage the mill matrix by fabric capabilities and brand. Strengthen mill/supplier alliances through process support, communication, and negotiation. - While yet leading the design team, lead all efforts of working with Technical Design, Merchandising, CX and Supply Chain throughout the design and global sourcing cycle. Identify business related market trends and provide sourcing partnerships to support business strategies.- Determines customers’ needs and desires by specifying the research needed to obtain a collection of products that consumers and retailers want.- Evaluate and recommend the scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.- Assesses market competition by comparing the company’s product to competitors’ products and pricing.Provides source data for product line communications by defining product marketing communication objectives.- Drive consensus, clarify decision rights and inspire alignment between objectives and Go-To-Market strategies, cross functionally.- Gather product feedback internally and with external partners, and customers to inform product decisions and strategy- Process, review, and interpret large bodies of qualitative and quantitative data to uncover new product insights. - Be an internal advocate, educator, and communicator about the product, including storytelling around the innovative technical aspects and business need of products and product features.

Responsible for setting up and maintaining all product on the sales floor in a presentable manner with a high level of accuracy and attention to detail. Use knowledge of visual merchandising strategies to assist in building displays that speak to current trends, seasonal product and promotional events. Daily supporting the selling team by ensuring that visual moments are set and maintained and also making sure all displays are to standard and creates inspiration for the guest to drive sales.