Gus Martinez

Gus Martinez Email and Phone Number

President and Co-Founder @ West Tampa Tobacco Company
Richmond, VA, US
Gus Martinez's Location
Greater Richmond Region, United States
Gus Martinez's Contact Details

Gus Martinez work email

Gus Martinez personal email

n/a

Gus Martinez phone numbers

About Gus Martinez

Driven and passionate leader with extensive experience as a senior manager and executive at leading consumer packaged/luxury goods, nutrition and financial services companies.I am a high energy, adaptable, creative and values-based executive that has consistently delivered growth across multiple industries and categories. My career path has allowed me to gain significant understanding of marketing, sales and general management both on a national and global scale. My style of leadership is to inspire and empower teams to perform at the highest level and have fun! I possess expertise in the following areas:Cross-Functional Team Leadership | Social Media/Digital Marketing | P&L Responsibility | Strategic Planning | Business Plan Development | Budget Development and Management | Strong Analytical Skills | Primary & Secondary Research | Market/Competitive Analysis | New Product Development | Event Marketing Management | Advertising and Consumer Promotions | Sales-Retail, Internet/Catalog, Distributors & Liquor | Innovation | Customer Relationship Management (CRM) | B2B & B2C Marketing | Strategic Partnerships | Entrepreneurship | Sports Marketing

Gus Martinez's Current Company Details
West Tampa Tobacco Company

West Tampa Tobacco Company

View
President and Co-Founder
Richmond, VA, US
Employees:
2
Gus Martinez Work Experience Details
  • West Tampa Tobacco Company
    President And Co-Founder
    West Tampa Tobacco Company
    Richmond, Va, Us
  • West Tampa Tobacco Company
    President & Co-Founder
    West Tampa Tobacco Company Apr 2022 - Present
  • Martinez Investment Group Llc
    Executive Board Member
    Martinez Investment Group Llc Jan 2020 - Present
    Richmond, Virginia, United States
  • Tdbbs Llc.
    Senior Director Of Brand Marketing
    Tdbbs Llc. Aug 2021 - Apr 2022
    Richmond, Virginia, United States
  • Kretek International
    Brand Consultant
    Kretek International Mar 2019 - Jan 2020
    Moorpark, California, United States
  • General Cigar
    Director Of Brand Marketing
    General Cigar Nov 2012 - Dec 2018
    Glen Allen, Va
    Responsible for the development and execution of all General Cigar brand initiatives including strategic planning, P&L management, innovation and experiential/social media marketing. Managed strategic partnerships which included, NBC Universal-Golf Channel Big Break partnership, The Masters, Roc Nation/Jay Z & Jimmy Buffet’s Margaritaville.
  • Nationwide Financial
    Associate Vice President-Marketing & Strategy
    Nationwide Financial Jun 2011 - Nov 2012
    Columbus, Ohio Area
    Responsibility for the development of a participant centric strategy for Nationwide’s 401k & 457 retirement plans businesses to achieve business objectives of increased asset retention and capture of new assets.
  • Nationwide Financial
    Associate Vice President- Marketing & Strategy
    Nationwide Financial Aug 2008 - Nov 2012
    Columbus, Ohio Area
    Led the development of Nationwide’s Life Insurance marketing strategy. Led cross-enterprise initiatives to increase both acquisition and retention of Nationwide members.
  • Abbott Nutrition
    Director Of Marketing
    Abbott Nutrition Jan 2005 - Jul 2008
    Columbus, Oh
    Responsibility included management of $500MM Ensure Retail and Institutional business. Delivered 4 consecutive years of top line and bottom line growth via new product launches, product upgrades and improved consumer communication. Served as a member of the Abbott Nutrition Healthy Living Leadership team.
  • Abbott Nutrition
    Senior Brand Manager
    Abbott Nutrition Sep 2003 - Dec 2004
    Columbus, Ohio Area
    Responsibility included management of $300 million Ensure retail business. My role was to turn around a declining Ensure business through critical evaluation of the brand’s strategy and leveraging consumer insights to drive incremental growth.
  • Kraft Foods
    Brand Manager- Oscar Mayer Hot Dogs
    Kraft Foods Jan 2002 - Aug 2003
    Madison, Wisconsin Area
    Responsibility included management of $400 million Oscar Mayer Hot Dog P&L, 65 member category business team, two Sr. Associate Brand direct reports and Mobile Marketing department. Managed $10 million advertising and consumer promotions budget to include relationships with NASCAR, LPGA, NCAA & NFL.
  • Kraft Foods
    Brand Manager- Oscar Mayer Equity
    Kraft Foods Jun 2000 - Dec 2001
    Madison, Wisconsin Area
    Responsibility included management of $55 million A&C budget for all Oscar Mayer brands, including Oscar Mayer Wienermobile while managing 3 direct reports, Wienermobile staff and agency relations (J. Walter Thompson-Advertising, 141 Communicator-Consumer Promotions/Internet, Webber Shandwick-PR, Media Vest Worldwide-Media Buying)
  • Kraft Foods
    Associate Brand Manager- Oscar Mayer/Louis Rich Cold Cuts
    Kraft Foods Feb 1999 - May 2000
    Madison, Wisconsin Area
    Responsibility for the management of the $350 million Ham segment including supervision of assistant brand manager and intern.
  • Mondelēz International
    Assistant Brand Manager- Lunchables
    Mondelēz International Jun 1997 - Jan 1999
    Madison, Wisconsin Area
    Responsibility for Lunchables new product introductions and national account development.

Gus Martinez Skills

Customer Insight Cross Functional Team Leadership Marketing Strategy Market Planning Brand Management Competitive Analysis Segmentation Marketing Management Strategic Planning Market Research Direct Marketing Marketing Communications Brand Development Strategy Strategic Partnerships Management Sales Advertising Leadership Product Development Fast Moving Consumer Goods Business Development P&l Management Integrated Marketing Customer Relationship Management Entrepreneurship Social Media Marketing Social Media General Management Business Planning Business Analysis Creative Entrepreneurship Website Building Website Promotion Product Marketing Team Leadership Team Management Team Building Agency Relationship Management Product Innovation Innovation Management Cross Functional Coordination Market Research Project Management Consumer Products Partnership Marketing Strategic Thinking Organizational Leadership Strategic Leadership Project Management Microsoft Office

Gus Martinez Education Details

Frequently Asked Questions about Gus Martinez

What company does Gus Martinez work for?

Gus Martinez works for West Tampa Tobacco Company

What is Gus Martinez's role at the current company?

Gus Martinez's current role is President and Co-Founder.

What is Gus Martinez's email address?

Gus Martinez's email address is ma****@****ide.com

What is Gus Martinez's direct phone number?

Gus Martinez's direct phone number is +180493*****

What schools did Gus Martinez attend?

Gus Martinez attended University Of Michigan, The University Of Texas At Austin - The Red Mccombs School Of Business.

What skills is Gus Martinez known for?

Gus Martinez has skills like Customer Insight, Cross Functional Team Leadership, Marketing Strategy, Market Planning, Brand Management, Competitive Analysis, Segmentation, Marketing Management, Strategic Planning, Market Research, Direct Marketing, Marketing Communications.

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