Digital Marketing Manager
Current- Liaise with project stakeholders continuously, setting and continually managing project expectations.- Conduct A/B testing on various digital campaigns to determine the most effective strategies and improve future campaigns.- Manage online communities by interacting with users, responding to queries in a timely manner, and fostering a positive community environment.- Handle aspects of webinar marketing, from promoting upcoming webinars via multiple channels to engaging with… Show more - Liaise with project stakeholders continuously, setting and continually managing project expectations.- Conduct A/B testing on various digital campaigns to determine the most effective strategies and improve future campaigns.- Manage online communities by interacting with users, responding to queries in a timely manner, and fostering a positive community environment.- Handle aspects of webinar marketing, from promoting upcoming webinars via multiple channels to engaging with attendees post-event to maximize retention and conversion.- Develop and implement digital marketing campaigns across various channels, including email, social media, and web content.- Write compelling email copy and manage email marketing campaigns, optimizing for open rates and conversions.- Create and schedule engaging social media posts tailored to platform-specific audiences, monitoring engagement metrics to gauge success.- Design and develop landing pages to support promotional campaigns, optimizing user experience and conversion paths.- Produce and maintain content for websites and blogs, ensuring all content is optimized for search engines through effective on-page SEO practices.- Track and analyze website traffic and user engagement metrics to adjust strategies and report on performance to senior management.- Collaborate with other marketing team members to align digital marketing strategies with overall business goals.- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates on SEO, social media, email marketing, and online advertising.- Define project scopes, goals, and deliverables that support business objectives in collaboration with senior management and stakeholders.- Assess and categorize new and inbound leads by completing their profiles and assigning each to appropriate nurture streams based on their persona, ensuring personalized and targeted marketing interactions. Show less