Gustavo Salinas Email & Phone Number

Germany

São Paulo, Brazil

Sales and Marketing Director, responsible for the Business Unit Industrial Trade & Converting in Latin America. In charge of the marketing & sales strategy definition, leading the organization to successfully execute it and full accountable of the income of statement of the the Business Unit.

Bogotá, Capital District, Colombia

Responsibilities:- Development of the commercial and marketing strategy the industrial distribution, Appliances and food industry- Implementation and adaptation of the loyalty progam for industrial distributors in Latin America - Co-lead digital developments (e.g. extranet for industrial distributors)- Coordinate Lead Gen marketing campaign - Definition of the Go-to Market of each segment

Colombia

Responsibilities- Lead the commercial team of the traditional channel (stationery and hardware stores)- Definition of commercial strategies and tactics, planning sales by territory and clients- Generate trend information and market intelligence- Design sales process and key management indicators at wholesale distributors, stationery stores and hardware stores.- Train the sales team in sales and product techniques- Design and implementation of the "sales productivity"… Show more Responsibilities- Lead the commercial team of the traditional channel (stationery and hardware stores)- Definition of commercial strategies and tactics, planning sales by territory and clients- Generate trend information and market intelligence- Design sales process and key management indicators at wholesale distributors, stationery stores and hardware stores.- Train the sales team in sales and product techniques- Design and implementation of the "sales productivity" program, whose objective is to improve the commercial performance of transfer agents and merchandisers.- Effective communication of corporate strategy and organizational culture Show less

Colombia

Responsabilities: - Sales responsability throughout Colombia - Ensure full geographical coverage - Lead sales rep team increasing their performance - Boost market share in hardware stores - Improve share of wallet in key distribuitors

Hamburg, Germany

My previous experience at tesa Colombia was the basis for the incredible learning I gained from my exchange at tesa headquarters in Hamburg; Building my network of contacts, learning how processes were executed, strengthening my product knowledge, and coexisting with cultural differences helped me strengthen my professional profile.Responsabilities:- Support on the preparation for the hardware channel strategy in Central Europe including market segmentation by type of user- Help… Show more My previous experience at tesa Colombia was the basis for the incredible learning I gained from my exchange at tesa headquarters in Hamburg; Building my network of contacts, learning how processes were executed, strengthening my product knowledge, and coexisting with cultural differences helped me strengthen my professional profile.Responsabilities:- Support on the preparation for the hardware channel strategy in Central Europe including market segmentation by type of user- Help to development and support of the product concept of a new masking tape- Market research to develop a concept of a successful market entry strategy for South American artisans (Colombia) Show less

Colombia

Responsabilities:- Fair trade participation (e.g. Andina Pack 2011), improving brand brand recognition of approximately 2,500 people and generating more than 150 potential clients- Coordinate market studies, for example in the construction sector for Colombia and Peru- Design and development of product placement strategies focused on distributors "show rooms"- Development of printed advertising for specialized and segmented segments such as the flexography, paper and cardboard… Show more Responsabilities:- Fair trade participation (e.g. Andina Pack 2011), improving brand brand recognition of approximately 2,500 people and generating more than 150 potential clients- Coordinate market studies, for example in the construction sector for Colombia and Peru- Design and development of product placement strategies focused on distributors "show rooms"- Development of printed advertising for specialized and segmented segments such as the flexography, paper and cardboard industries- Collaborate with sales teams to develop new products to meet customer needs- Build marketing tools aimed at supporting the sales process Show less

The Complete Skilled Negotiator

Financial Management

Management Excellence Program

Master In International Management, Sales & Marketing

Activities and Societies: - Marketing Club - Entrepreneurship Club - Emerging Markets Club - Full-time; Master International Management.

Bba, Marketing

Activities and Societies: Oetfa Business Administration