• Liderança técnica de uma equipe multidisciplinar de analistas, integrando estratégias de mídia digital (Facebook Ads, Meta Ads, TikTok Ads, Google Ads, Google Meu Negócio), web design e tecnologia para maximizar a performance das campanhas.• Conduzo a estratégia de CRM, conectando dados e KPIs às operações diárias das equipes de marketing e vendas, com foco na criação de materiais direcionados, como e-mails marketing, comunicados institucionais e conteúdos de relacionamento voltados para pais e proprietários de escolas.• Gerencio a plataforma CRM Dynamics 365, desenvolvendo e otimizando fluxos de relacionamento omnicanal para recuperação de leads, aumento de conversão e fidelização de clientes.• Crio e executo estratégias de nossos portais internos e externos utilizando tecnologias de CMS como Wordpress, Django e Adobe Experience Manager, além da monitoria de métricas através de plataformas como Adobe Analytics, Adobe Target, Google Analytics e Hotjar.

• User Experience Leader for Sandoz Brasil's team, managing and producing highly relevant content for the company's strategy, such as Rep Triggered E-mails, Mass Mails and Landing Pages.• Responsible for developing high-fidelity prototypes using the main software on the market: Figma and Adobe Creative Suite (XD, Illustrator, Photoshop, Premiere, Dreamweaver, After Effects)• Led the creation and management of the Digital Hub using agile methodologies, a multidisciplinary content production squad that aims to feed Sandoz Brasil's omnichannel strategies and leverage the work of the marketing teams, in addition to bringing more exposure to the brand.• Responsible for managing and feeding Sandoz Brasil's medical content portal, Portal Educação e Saúde ( http://educacaoesaude.sandoz.com.br ), through Drupal CMS, which is used globally by Sandoz.• Together with the digital marketing front, monitors campaign results, performs A/B tests to evaluate the best CTAs and contents, measuring all the digital material produced through Google Analytics and Google Adwords.

• Responsible for User Experience/UI, content management, campaigns, digital dashboards and acceleration of internal projects through agile methodologies.

• Production of multimedia content, such as the creation of the new newsletter model through videos, media for Yammer, e-mail marketing and other digital content focused on Internal Communication. • Organization of events (townhalls, happy hours, field trips, etc.) and administrative activities of the team. • Responsible for creating and managing Sandoz do Brasil's LinkedIn page and content strategy.

• Digital media producer for the Internal and External Communication team: video production, such as the creation of the new newsletter model through videos, media for Yammer, email marketing and other digital pieces aimed at Internal Communication.

• Assistance in the routine of Internal and External Communication, through production of videos, announcements, digital media production and administrative routine.

Support in the production of digital materials:• Video production (recording and editing/post-production);• Microsoft Sharepoints;• Announcements;• Training materials;Responsible for the administrative processes of the OD team:• Payments;• Documents organization and signatures;• Room reservations;

Responsible for the administrative processes of the OD team:• Payments;• Documents organization and signatures;• Room reservations;

Administrative Assistant of Caixa Econômica Federal - Porto Geral Branch• Document archive;• Preparation of dossiers;• Validation of confidential data for banking procedures;• Telephonic service.