Gus Dorrell Email & Phone Number

Oregon, United States

A Dental Sleep partnership that works! 25 years of Medical/Sleep experience that has proven partnerships with some of the largest Dental/Medical practices, Dental Service Organizations and Trucking companies in the United States. Let Dedicated Sleep help you make this year your best yet!

Dallas/Fort Worth Area

• Key leader in development of DME provider from the ground up. Assisted in developing the organization as the “first of its kind” provider specializing in the diagnosing and treatment of obstructive sleep apnea• Managed a $2M annual marketing and advertising budget. Analyzed budget throughout the fiscal period and implemented corrective action plans to stay on target• Developed and Implemented marketing and advertising strategies to promote brand awareness and loyalty. Initiatives were later used as model programs for similar providers across the country due to quantifiable success• Collaborated with a variety of media platforms to develop direct to consumer marketing and advertising model (including Radio, TV, Print, Outdoor/Online activities)• Direct responsibility over all daily operations of 3 clinics• Developed and Managed the daily operations of new call center• Key member in the development of internal billing team. Efforts resulted in the cost saving of outsourced services and • Directly contributed to producing $25M in revenue over a period of 6 years. This revenue translated to a 3x return on investments to initial stakeholdersKey Accomplishments:• Achieved Joint Commission (JCAHO) Accreditation. Established the organization as the only Joint Commission accredited facility specializing in the treatment of Sleep Apnea using an FDA – cleared Class II Medical Device• Maintained <10% turnover rate, year over year for 7 years• Reduced days in A/R by 50% by creating in-house revenue cycle department

• Joint venture between Simple Sleep Services and Somnomed. Provided consulting services to assist in creating health care clinics across the US specializing in the treatment of obstructive Sleep Apnea• Assisted in identifying and developing a strong leadership team to service the healthcare facilities. Provided ongoing training and professional development until team was equipped and prepared to manage the operation independently

• Complete responsibility over daily operation of sales team including (but not limited to): conducting weekly/monthly sales meetings, generating and analyzing sales reports, overseeing overall employee productivity and proximity to achieving sales goals• Responsible for Healthcare billing and Revenue Cycle Management• Employee Relations: responsible for interviewing, hiring, and onboarding all new team members. Provided ongoing training and development to sales rep before entering the production floor. Implemented corrective action plans as necessary• Strengthened relationships with key accounts to ensure brand loyalty and commitment• Targeted key markets for business development to acquire new accounts and add to profitability• Collaborated with marketing teams to develop new advertising and promotion initiatives• Continuously re-evaluated the sales process based on market feedback and periodically met with sales representatives to gain a better understanding of successes/challenges to the sales process. Optimized standard operating procedures based on feedback and collaborative effort

Frisco, Texas

• Complete responsibility over daily operation of sales team including (but not limited to): conducting weekly/monthly sales meetings, generating and analyzing sales reports, overseeing overall employee productivity and proximity to achieving sales goals• Identified as key member for contract negotiations and ongoing contract management• Employee Relations: responsible for interviewing, hiring, and onboarding all new team members. Provided ongoing training and development to sales rep before entering the production floor. Implemented corrective action plans as necessary• Strengthened relationships with key accounts to ensure brand loyalty and commitment• Targeted key markets for business development to acquire new accounts and add to profitability• Collaborated with marketing teams to develop new advertising and promotion initiatives• Continuously re-evaluated the sales process based on market feedback and periodically met with sales representatives to gain a better understanding of successes/challenges to the sales process. Optimized standard operating procedures based on feedback and collaborative effort

Managed 25 hourly employees in a 180,000 square foot operations setup customer specificfor Sabre/EDS travel. Provided superior quality and delivery of computer epuipment to allSabre/EDS travel agencies and airports in both the United States and Latin America.¨ Responsible for shipping activities, storing and order fulfillment, in order to achieve allcompany goals and objectives¨ Ensured company process and procedures are followed throughout the distributionoperations¨ Responsibility included that all customer orders were shipped within a one-day time frame,guaranteeing success of company’s daily sales and customer expectations.¨ Coordinated activities and resolved problems with internal departments and externalassociates¨ Managed any personnel or discipline issues that may arise. Control hiring and terminationsas needed. Review and approve personnel administrative duties, such as weekly timekeeping, vacation scheduling, performance evaluations, annual reviews, etc. Providedtraining, coaching, and counseling to employees for continuous improvement throughoutthe distribution functions.¨ Maintained Administrative duties, included cordination with Corporate Accounts PayableDept. Processing PO’s for payment to vendors and customer.¨ Compiled a monthly billing report to our customer, showing what was billed at a 17%margin