Gustavo Serrano

Gustavo Serrano Email and Phone Number

Executive Director @ Capstone Group
South Carolina, United States
Gustavo Serrano's Location
Charleston County, South Carolina, United States, United States
About Gustavo Serrano

As a motivated Brand Manager and Manufacturing Sales Rep, I enjoy building relationships with customers and partners. My collaborative approach has been vital in driving brand awareness and sales. With a strong work ethic and customer-first approach, I drive clients' brands while strategically positioning Vapor Apparel for continued success. At Vapor Apparel, I work closely with regional and national brands and accounts to deliver custom apparel solutions. Vapor Apparel is known for its performance-focused, sustainable clothing, particularly in outdoor and activewear. I collaborate with clients on custom and private label products, ensuring their brand vision aligns seamlessly with our high-quality, sun-protection garments. By leveraging our digital printing technologies and eco-friendly fabrics, I help clients expand their brand's presence while supporting Vapor Apparel's growth through strategic partnerships.As a former entrepreneur, I owned two specialty apparel and sneaker boutiques in downtown Charleston, SC, gaining valuable insights into brand development, merchandising, and sales. Today, I bring that same entrepreneurial mindset and customer-driven focus to my role. I leverage my skills to elevate revenue and influence decision-makers. The skills that allow me to deliver impactful results in both brand development and sales management include:✅ BRAND DEVELOPMENT — I partner with accounts to provide unique, tailored products that reflect their values and identity, which helps companies, nonprofits, and other organizations develop their brand, foster brand loyalty, and expand market reach.✅ B2B & B2C SALES — Since 2005, I have worked in B2B sales, managing the entire sales cycle. As an earlier entrepreneur, I sold B2C. Now, I share my knowledge and retail experience with accounts as a trusted advisor. ✅ CUSTOMER RELATIONSHIP & ACCOUNT MANAGEMENT — I enjoy meeting new people, understanding their needs, and finding ways to work together. I thrive on connecting, fostering trust, and building relationships. Through open communications, I ensure long-term partnerships and enhance customer satisfaction. ✅ MARKETING EVENTS & TRADESHOWS — My experience includes generating leads, amplifying brands at tradeshows, and planning/executing store and community events that draw global brands and national attention.

Gustavo Serrano's Current Company Details
Capstone Group

Capstone Group

View
Executive Director
South Carolina, United States
Website:
vaporapparel.com
Employees:
40
Gustavo Serrano Work Experience Details
  • Capstone Group
    Executive Director
    Capstone Group
    South Carolina, United States
  • Vapor Apparel
    Senior Brand Developer
    Vapor Apparel Jul 2010 - Present
    Charleston, South Carolina Area
    Drive sales by creating and implementing marketing strategies, managing sales cycle activities, and building relationships with B2B accounts. Promote and sell products to organizations, nonprofits, universities, retail stores, distributors, and wholesalers. Collaborate with executives, leadership, product development, inventory, accounting, shipping, and other internal stakeholders to manage projects / sales from design creation to completion.• Strengthened customer relations by working… Show more Drive sales by creating and implementing marketing strategies, managing sales cycle activities, and building relationships with B2B accounts. Promote and sell products to organizations, nonprofits, universities, retail stores, distributors, and wholesalers. Collaborate with executives, leadership, product development, inventory, accounting, shipping, and other internal stakeholders to manage projects / sales from design creation to completion.• Strengthened customer relations by working on team design projects and sharing marketing strategies; addressed and resolved order / shipping issues and communicated directly with customers to retain and satisfy clients.• Delivered best customer experiences by minimizing order delays, proactively managing inventory, and solving design challenges by communicating with internal teams and offering alternatives to fulfill contract orders.• Selected to appear on live TV to promote the brand’s sustainability initiatives and partnership with CHS Bridge Run, leveraging strong communication skills, in-depth product knowledge, and personable approach to highlight the recycling of water bottles into manufacturing of apparel and yarn.• Secured new sales, leads, and program opportunities, organizing and executing trade show booths, preparing displays, showcasing products, and ensuring professional and engaging presence. Show less
  • B’Zar Boutique & Suite Sole, Charleston, Sc
    Partner/Co-Owner
    B’Zar Boutique & Suite Sole, Charleston, Sc Feb 2005 - Mar 2010
    47 1/2 Spring St, Charleston, Sc
    Co-founded, managed, and grew unique retail boutiques, focusing on delivering premium customer experiences and offering high-quality apparel and exclusive limited-edition athletic brands. Developed innovative marketing strategies to enhance brand positioning, boost store traffic, and expand online presence. Sold to and built relationships with customers and the community. Oversaw daily operation functions, including inventory management, merchandising, vendor management, networking, and P&L… Show more Co-founded, managed, and grew unique retail boutiques, focusing on delivering premium customer experiences and offering high-quality apparel and exclusive limited-edition athletic brands. Developed innovative marketing strategies to enhance brand positioning, boost store traffic, and expand online presence. Sold to and built relationships with customers and the community. Oversaw daily operation functions, including inventory management, merchandising, vendor management, networking, and P&L reports.• Established 2 profitable businesses, including Charleston’s first sneaker and athletic boutique; negotiated and secured exclusive contracts with high-demand brands, driving sales and quickly building loyal customers.• Boosted sales 20% during events by planning, organizing, and marketing monthly in-store promotional events that drove customer interactions and engagement, increased foot traffic, and fueled sales conversions.• Achieved sales growth; formed strategic partnerships with local entrepreneurs, Chamber, vendors, businesses, and other organizations, fostering community involvement and collaborating on projects / special events to support mutual marketing and neighboring business growth through joint events and cross-promotional efforts.• Featured in multiple publication and TV segments; pioneered, grew, and executed biannual art and cultural events for 7 years; showcased hundreds of artists / performers while spotlighting local and national businesses; managed all aspects including sponsorships, serving as point of contact, marketing efforts, and managing all logistics. Show less
  • Stuff Magazine
    Fashion Editor
    Stuff Magazine Mar 1999 - Sep 2004
    New York, New York, United States

Gustavo Serrano Education Details

  • International Fine Arts College
    International Fine Arts College
    Fashion Merchandising

Frequently Asked Questions about Gustavo Serrano

What company does Gustavo Serrano work for?

Gustavo Serrano works for Capstone Group

What is Gustavo Serrano's role at the current company?

Gustavo Serrano's current role is Executive Director.

What schools did Gustavo Serrano attend?

Gustavo Serrano attended International Fine Arts College.

Who are Gustavo Serrano's colleagues?

Gustavo Serrano's colleagues are Leslie Lanier, Radosław Cholewiński, Calandra Eison, Mike Fullerton, Brook Ellis, Brian Gabriel, Haylee West.

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