Gushi Sethi Email & Phone Number

Hong Kong

The Society of Publishers in Asia (SOPA) is a Hong Kong-based not-for-profit organization that was founded in 1982 to champion freedom of the press, promote excellence in journalism and endorse best practices for publishers operating in the Asia-Pacific region.

Hong Kong

Co-founder and Partner of Ripple Effect Consultancy. A Hong Kong-based company offering a range of digital and business solutions, and other services to help companies become more efficient and agile in today’s fast-moving, complex and connected world.Digital Solutions, Business Solutions, Market Intelligence, Change Management and Business Enabler with additional services including Media & Content Distribution Representation, Technology & Products Representation, Marketing Communications, and Event Marketing.

Hong Kong

A joint-venture startup established in Feb 2017 as producer and distributor of high-quality children’s animation TV series for international distribution. Globally marketed and licensed three children’s animated TV series: BabyRiki, KikoRiki and PinCode, created by the Riki-Group in Russia, and until recently only popular in the former Soviet Republics; and new series “Panda And Krash” (co-production with CCTV Animation) due for release mid-2019.Spearheaded content sales & distribution, sales strategy, media rights, new business opportunities, commercial planning, client relations, marketing, and language versioning. Portfolio currently consists of three animation TV series and digital assets, with a new series in production and another series in development. • In under two years, successfully identified, negotiated and signed 40 content sales licensing contracts across the globe with Free-to-Air and Pay-TV broadcasters, over-the-top (OTT) platforms, SVOD services, mobile services, App providers and YouTube channels, including with ITV, Studio 100 (for Sky Germany), Discovery Kids, Kabillion, Hulu USA, Hopster, Dusyeri, PCCW, TVB, and POPS Worldwide• Manage partnership relations with clients and trade publications across the globe• Oversee marketing, digital content strategy (print, digital and social media), and sponsorship activities • Handled the entire proess related to language versioning of the three series in 11 languages (identify/review/approve production studios; prepare briefing documents, oversee/approve script adaptations, voice casting, mixes and final Masters)

Hong Kong

TURNAROUND TV, the "one stop shop" for TV channels dedicated to thematic channels. Worldwide pay-tv distribution, marketing, production, acquisitions, programming, broadcasting, brand licensing, advertising sales, content syndication, events, digital transformation (incl. TV Apps, Second Screen, Social TV, Interactive TV, and OTT Services) and strategic partnerships (M&A). TURNAROUND TV is backed by a private equity fund, an investment bank and venture capitalists.In charge of new business opportunities, sales and distribution as well as other activities for channels under representation, one of which is Clubbing TV, the world’s first and only 24/7 Lifestyle & Dance music. Its mainstream format is Electronic Dance Music (EDM), the fastest growing music genre in the world, and is in 100% native HD, as well as "C4K360", the newly launched linear 4K channel giving access to virtual reality videos, and offering Extreme Sports, Gameplay, Drone Races, e-Sports together with Live DJ sets and mega concerts & festivals in native 4K, as well as many other amazing premium 4K content.

Hong Kong

Broadcast Affiliate Sales, Integrated Marketing, Communications, Event Production & Management, Promotional Merchandising, Public Relations, Digital Media, Editorial, Copywriting

Hong Kong

Promoted to not only take charge of all aspects of distribution sales, business development and client relations but to also oversee all marketing communications across the Asia-Pacific region

Hong Kong

Part of APAC startup team. Successfully expanded geographical reach and revenue in the Asia-Pacific region. Sole person leading all aspects of sales and distribution, new business opportunities and development, and client relations. Portfolio consisted of three sports channels and digital assets. • Identified new business opportunities and led sales and distribution negotiations with potential pay-TV operators as well as new and emerging digital distribution opportunities across Telcos and ISPs; managed relationships with partners• Successfully signed 35 distribution contracts in 18 territories within Asia-Pacific with cable, satellite, mobile and over-the-top (OTT) pay-TV / subscription operators• Identified new business opportunities; conducted due diligence, financial modeling, commercial planning, and analysis of content, partners and performance; identified regulatory issues; initiated research projects• Liaised with Paris HQ (TF1 Group) for support functions including rights acquisition, finance, technical, legal, production and corporate communications support• Promoted July 2013 to include overseeing all marketing communications across Asia-Pacific region

Hong Kong

Responsible for business development, sales and distribution, financial modeling, commecial planning as well as client relations with cable/pay TV operators in eight markets. Identified new business opportunities, conducted due diligence and spearheaded projects. Managed a team of five direct reports.• Signed seven new deals with operators in various markets, including the largest multi-million US Dollar deal for the company at that time• Key point person between the company and six key third-party channels (Sky News, Fox News, National Geographic Channel, A1, Phoenix Chinese Channel & Phoenix Info News)

Hong Kong

Chosen to lead newly-created department to conceptualize and implement special events (tournaments, sponsorships, corporate hospitality at sports and entertainment events, movie premieres, etc) to build and solidify client relationships and increase sales. Managed budget of US$1M. Trained and supervised worldwide staff of 20. • Created and produced over 40 events internationally, resulting in increased sales of 20%-50% in the respective markets. Events in Korea, Tokyo and Singapore in 2002/2003 resulted in revenue growth of 30%-70%.

Hong Kong

Responsible for supporting Adsales with marketing collateral and events as well as media buying and trade advertising for Hong Kong and international markets, including trade relations with existing media portfolio. • Created and produced a launch package to promote the Oscars in India, resulting in 50% of inventory booked within 24 hours and all inventory sold out in under 30 days.

Hong Kong

Led the department to support the Advertising Sales department and help develop and capitalize on new revenue areas through events and sales materials including direct marketing, brochures, posters, sales video clips, and premiums.• Conceptualized and executed an integrated and comprehensive sales marketing campaign to support the 1999 Cricket World Cup and related programming, which contributed to sold-out inventory for the broadcast on-air.

Hong Kong

Responsible for creating, developing and implementing advertising sales collateral to capitalize on new revenue growth through direct marketing, premiums and events. • Conceptualized and executed marketing campaign to promote STAR Sports’ cricket broadcast in 1996 (including the Cricket World Cup) which led to 90% of inventory being sold• Conceptualized and implemented marketing campaign to promote India’s cricket team on tour to South Africa and West Indies resulting in ALL inventory being sold – first time in Indian television history that coverage of a tour outside of India sold out• Promoted to lead department January 1997

Hong Kong

Managed, supervised and trained account servicing staff; conceptualized and implemented strategic planning, new business pitches, market research, and promotional events; supervised production of marketing materials.Clients managed included Marlboro Classics, Marlboro Adventure Team, Hong Kong Resort, Swarovski, Kellogg’s, Lane Crawford, King Fook Jewellery, and the Hong Kong Council of Early Childhood Education & Services (CECES); and joint pitches/projects with advertising arm, including for United Airlines and Procter & Gamble

Waterloo, Brussels

Provided consultancy to Marketing Director in achieving the 1993 Marketing/Communications Plan; provided support to regional offices.Full copywriting responsibility for marketing materials, speeches and powerpoint presentations; supervised and implemented production of all marketing literature, staff newsletter and training manuals; managed local office and supported regional offices.Achieved the 1993 Marketing/Communications Plan in six months.

Hong Kong

Managed account servicing for clients ranging from corporate, commercial to charity organizations including Singapore Government, World International Properties (now Wheelock Properties), Seibu, Fireworks ’92. HK Medical Academy Foundation Fund, and Chinese International School.Conceptualized and implemented public relations strategy; extensive copywriting including press releases, speeches and newsletters; supervised production of promotional items and annual reports, organized and implemented major community events, exhibitions and press conferences.

Hong Kong

Managed account servicing for mainly business and finance-related companies. Conceptualized and implemented public relations strategy; copywriting, market research, and production of promotional materials.

Hong Kong

In charge of editorial of a 336-page, English-language colour magazine – Fashion Accessories. Planned and executed monthly editorial topics & pagination; managed 12 overseas writers; trained and supervised sub-editors and artists; supervised production of the magazine; attended local and overseas trade shows

Executive Education, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Graduated With Honors Diploma, English Language & Literature (Equivalent To Bachelor Of Arts), English Language And Literature, General

Education record

A-levels

Education record

HKCEE (O-Levels)