I have contributed to various projects, applying design processes with a focus on user, business, and technical impact. I’ve also collaborated on Avenue Code's internal initiatives, mentoring designers and conducting technical interviews for hiring pipelines.As a consultant for the agriculture sector:• Spearheaded the redesign of a sales tool, reducing the Customer Effort Score (CES) in 10%.• Enhanced the experience of this tool which supports over 500 salespeople across Brazil and facilitated over 40,000 orders, contributing to billions of Reais in transactions.• Designed new functionalities that helped achieve a 30% reduction in operational costs.• Actively collaborated to the integration of several ERP systems, resulting in 80% of orders being automatically processed, significantly reducing processing time, contributing to an increase in the Net Promoter Score (NPS) in 11%.• Led a comprehensive reconceptualization of a internal platform, involving extensive desk research, interviews, competitor benchmarks, and the study of design patterns and usability best practices. Designed a cohesive navigation experience across fragmented tools and added new functionalities aligned with user routines.• Helped onboard new members and introduced them to the business ecosystem.

As the sole designer for a subscription-based menswear e-commerce platform in Brazil, I led the design efforts to optimize and simplify the user journey. My role involved close daily collaboration with back-end and front-end developers, product owners, and managers. I was responsible for translating user journeys into high-fidelity mobile and desktop prototypes and assisting with minor front-end tasks.Project Description• Subscription Flow Optimization: Revamped the subscription process to increase conversion rates and streamline the purchasing steps. By mapping user journeys, conducting desk research on best e-commerce practices from Baymard and Nielsen, and designing intuitive visuals using a newly established Design System, we exceeded annual sales projections.• Institutional Pages: Redesigned institutional pages to educate and convince users about our service. Implemented storytelling and visual design strategies to address common questions and reduce open tickets. This approach effectively clarified service details and enhanced user understanding.• Customer Dashboard: Developed a user-friendly dashboard allowing clients to easily manage their subscription, including options to add or remove products or skip a month. This project focused on improving user control and flexibility.

As the first hired designer at Optima Intercâmbio, a well-established Brazilian exchange program agency with over a decade of experience at the time and more than 80,000 clients served, I took on the responsibility of enhancing the company's digital presence. Working closely with the CEO, I developed and refined all digital platforms, including the company website and proprietary CRM system, using a Design Thinking approach.Project DescriptionTo reflect the company's extensive expertise, we rebranded the website with a modern design style guide and restructured the information architecture using card sorting, significantly improving user navigation and engagement, according to heatmap analysis using Hotjar. We conducted thorough UX research, creating personas from qualitative and quantitative data to inform design decisions. Additionally, we optimized the quote form to streamline user input, reducing cognitive load and improving lead capture efficiency for the sales team.

Maintained and enhanced the City Hall portal, making sure that the citizens could find relevant information regarding the lives and business within the city.Helped to redesign the City Hall portal, by translating the users’ requirements, provided by the Project Manager, into prototypes in Adobe XD. Also applied accessibility guidelines using HTML and CSS.

Designed a variety of e-commerce platforms, landing pages, and institutional websites for small businesses in B2C and B2B segments across sectors including retail, fashion, education, services, food, and entertainment. Responsible for translating client requirements into high-fidelity prototypes using Adobe XD. Also served as a graphic designer for social media and print materials.

Developed, with a group of students guided by a Ph.D. professor, a high-performance image processor based on CUDA, utilizing a GPU Cluster.

Responsible for designing a diverse array of printed materials, including brochures, posters, flyers, and business cards, ensuring high-quality and engaging visuals.Managed the entire design process from concept to final product for a printing factory. Collaborated closely with clients and internal teams to understand project requirements and translate them into visually compelling print designs. Created layouts and graphics for various print media, including banners, packaging, and promotional materials. Ensured all designs met industry standards and client specifications.