Gustavo Prista Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro Area, Brazil

The Ekloos Institute is a Social Accelerator recognized by the “Melhores ONGs” Award and the Startup Awards (twice), being considered one of the best non-profits in Brazil and one of the best accelerators, too.Main responsibilities:- Acceleration programs management, from the conceptualization of each project to the rendering accounts, including negotiating with institutes and foundations and the management of each approved project;- Development of the strategic action plan for each accelerated initiative, with the flow of topics and dynamics that will be worked on in the acceleration;- Facilitate dynamics of management tools and creation of innovative projects, products and services, such as: - Strategic planning - Design Thinking - Canvases adapted for the impact sector- Research and understand emerging methodologies in other sectors, adapting them to social impact organizations;- Development of texts and videos explaining the methodologies so that more NGOs and Social Businesses can have access to the material;- Technical support for developing public notices, from the creation of regulations to the choice of criteria for selection and the subsequent evaluation of registered organizations;- Organization of events to strengthen the network of social impact actors (business institutes, entrepreneurs and non-profit managers).Achievements:- Of the 94 not-for-profit organizations and Businesses that I mentored, 44 managed to receive resources in public notices or seed capital during the acceleration process. Another 6 succeeded in the following months;- In 2021 alone, I was an instructor and facilitator in 10 courses, with more than 150 managers of sociocultural initiatives benefiting, learning tools and techniques for managing and creating social impact projects;

Rio De Janeiro, Rio De Janeiro, Brazil

Responsibilities:- Facilitator and instructor of Non-Violent Communication in courses and specific meetings;- Design and development of each edition of the courses, adapting different formats (in-person, online, hybrid) and the different training courses in each class.Achievements:- 96 NPS in 10 editions;- Creation of a partnership with prosecutors' offices to promote Non-Violent Communication among the incarcerated population serving semi-open sentences

Brazil

- Quantitative and qualitative market research (covering volume and market size, market share, sales performance and distribution)- Consultancy and marketing intelligence for consumer goods covering major industries (food, beverages, electronics, personal care etc): trend analysis, consumption patterns and consumer behavior and competitive landscape

Rio De Janeiro Area, Brazil

https://gusprista.com/Researcher: several consumer behavior/insights projects (online ethnography, social network analysis and target consumer persona designing) and case studies developmentWriter: writing on social entrepreneurship / innovation and self-knowledge / behavior for different platforms.

Rio De Janeiro Area, Brazil

"Product Performance Evaluation" is an area which supports unbranded product development from scratch. My main activities as a Consumer Science and Claims Senior Analyst included: • Conducting quantitative and qualitative / online and offline research studies from beginning to end, including: designing the research, defining the right target audience, developing questionnaires and scripts, analyzing/refining the data and delivering research reports.• Generating and presenting insightful suggestions to the Laboratory Hair Care and Marketing teams: gathering data from product performance (everything from consumer evaluation to sensory, instrumental and experts’ data and insights), latest market trends and market data to help to craft intelligent concepts and products prototypes.• Keeping a constant eye on the beauty market (Hair Care), monitoring and analyzing trends that could impact concept and product development• Assessing the creation of claims and coordinate the subsequent validation - so they are market-ready. Move from product/experience concepts to claims, crafting a clear communication plan to the right target audience.• Co-creating consumer journeys with data from online communities, real-time user experience, expert comments, in-depth interviews and second hand data.

Rio De Janeiro Area, Brazil

Project designed to grow into a startup, but failed after the MVP kick-off. The MVP itself got stuck on its "first step" (we did not tweak it after the first set of hypotheses was measured and evaluated).º The app that got the hypotheses / MVP tests step was "Põe pra jogo": its value proposition was to provide easy access to idle assets in dense urban areas. The value should be delivered by connecting people through a goods-sharing network with the use of geotagging and levels of Facebook friendship to increase safety and trust. Items could be donated, exchanged, given or lent and users would be evaluated, tagged and ranked (with gamification aspects) according to trustworthiness and niches (Is user A a book lender? If so, what type? Does user B have all the home improvement tools existent?)º The period in which we tried to develop the app was an amazing learning opportunity in terms of: - Developing a feasible Business Model and receiving specialists' feedback about it - Picking the right hypotheses to be tested to achieve market-fit (and further developing the hypothesis-driven business mindset) - Constantly delivering different pitches to different audiences (angel investors, programmers, designers, potential users and so on) - Knowing when things start to go wrong (after all, we did not get to the first working version of the app!)

Rio De Janeiro Area, Brazil

• Financial modelling and strategic business planning of a new business/product line (then inexistent). Responsible for, within the financial department:- Assisting the project development (setting deadlines and goals);- Helping to develop long-term strategic goals;- Designing the sensitivity for several potential taxation schemes;- Developing financial planning accuracy tools (actual vs. budget);- Developing market implementation analysis tools.• Valuation and financial impact of consumer marketing/branding team projects: responsible for preparing and running the forecast analyses including the sales volume, NPV and cash flow - as well as the subsequent financial and market implementation review of each project• Innovation projects' coordination: active participation in the goal-setting process in multifunctional teams (Finance, Marketing and Supply Chain teams)

Rio De Janeiro Area, Brazil

• Monthly report to the board of directors with Commercial Finance indexes going from variation in the Cost of Goods Sold per brand family to variability in the company’s cash flow, including gross margin analysis (also per brand family);• Quarterly financial evaluation/yearly budget planning of consumer and market research and creative agencies contracts (acting as a Business Partner for Marketing Branding and Strategic Planning/Research teams);• "Knowledge bridge" between Finance and Marketing: quarterly presentations to Marketing teams about Financial performance and to Finance teams about Market indicators: - To Marketing teams with financial performance(e.g. P&L, brands' individual margins/profitability and company stock’s performance) - To Finance teams with market indicators (e.g. Nielsen market scans with market share and volume variations and consumer behaviour qualitative research reports)

Rio De Janeiro Area, Brazil

• Marketing controllership financial planning and accuracy control of the marketing department's budget• Financial review of Customer Marketing activities (e.g. point-of-purchase activation) to learn and create a toolkit and a guideline for developing profitable marketing activities.

Rio De Janeiro Area, Brazil

• Creation of several tools and spreadsheets to: budget and control the accuracy of management salaries and forecast the cost of hiring top management expatriates (sector with the highest forecasting accuracy within all the areas of the company)• Automating the creation of payment of intercompany invoices and their subsequent control/follow-up

Rio De Janeiro Area, Brazil

• Weekly report with price and domestic product variation analysis (per different sectors of economic activities and geographical locations / regions)• Support to various general projects (macroeconomics’ data analysis of several municipalities)

Master'S Degree, Business Administration And Management, General, Gpa: 3.5

Activities and Societies: - Strategy & Innovation Research Group (thesis presented / paper on the way); - Essay on innovation.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: - Short paper on Digital Social Innovation ("Empowering social entrepreneurs and changemakers: Lessons.

Bachelor’S Degree, Economics

My area of interest during my graduation was Industrial Economics, where I conducted a final work on market concentration and its factors.