Gustavo Soares Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

• At Neooh, I focus on providing dedicated service to both direct clients and their agencies. I showcase Neooh's extensive portfolio of assets, positioning it as one of the leading out-of-home media companies in Brazil.
• Our portfolio boasts a 90% digital presence, and Neooh takes the initiative to offset 100% of the carbon footprint generated by its assets.

São Paulo

• I was brought on board specifically for the project implementation of the innovative Via GeoFast tool, where I collaborated with industry leaders such as Samsung, Motorola, Electrolux, and Whirlpool, alongside the.
• As a notable outcome, during Mother's Day month, the extensive video production combined with increased exposure on major TV networks resulted in a substantial surge in product sales.

São Paulo, Brazil

• Managed a team of 3 people overseeing partnerships in Brazil and Latin America, guiding and leading them to achieve goals.
• Helped connect corporate clients with Disney, Marvel, Pixar, Lucas Film, National Geographic, Star (FOX), and ESPN through strategic partnerships and sponsored events involving the NBA, NFL, Soccer Championships.
• Managed primary client and agency relationships from C-level executives to specific teams including Supplier, Product Marketing, Media Planners, Account Managers, and Creative teams.
• Collaborated with colleagues on all lines of business of The Walt Disney Company, including Consumer Products, Disney Parks, Studio Entertainment, Direct-to-Consumer, International, and Experiences.
• Managed the design and execution of the rebate program in the Disney Advertising, Sales, & Partnerships department.

São Paulo, Brazil

• Led a team of 16 people between 2018 and 2020, guiding and mentoring them to achieve established KPIs.
• Developed new business accounts and/or multiplatform deals across different media platforms (TV, Digital, and Radio) to grow and expand into new categories, activating a minimum of 10 accounts in 2019.
• Created the promotional sales strategy and grew the business by activating at least 30 promotional accounts in 2019.
• Worked closely with advertising agencies to create, manage, and present all advertising and promotional campaigns.
• Built and maintained strong relationships with existing target markets through frequent contacts and follow-up.
• Oversaw the business plans for The Walt Disney Company’s brands, including brand strategies and promotional plans.

São Paulo, Brazil

• Developed The Walt Disney Company brand based on consumer understanding through sales and promotions, leading the brand to increased growth year after year.
• Successfully launched the Hulk and Renault ad campaign together with the advertising agency and client, having this ad recognized as the biggest sales campaign for Disney in Latin America.
• Implemented strategic plans and promotions to increase market share and boost revenue.

São Paulo, Brazil

• Managed a team of 4 people, training, motivating, and developing each team member to achieve offline and online media goals for a major client.

São Paulo, Brazil

• Directed all media strategy and operations for multinational clients including AB InBev, PepsiCo, Fox Film, Cia Muller (51 Ice and Caninha 51), Baruel, Unidas Rent a Car, and Galderma S/A.

São Paulo, Brazil

Clients: Henkel (Pritt, Cascola and Loctite Super Bonder), Flora (OX, Neutrox and Francis) and SWU

São Paulo, Brazil

Clients: Allianz, SAP, Gerdau, Sodexo.

São Paulo, Brazil

Clients: Ambev (Skol), Procter(Ariel and Pampers), Carrefour and Honda.

São Paulo, Brazil

Clients: GM and Microsoft

São Paulo, Brazil

Clients: GM, TIM, HP and Microsoft (MSN), Adam´s (Chiclet´s, Bubbaloo)

São Paulo, Brazil

Clients: Construtora Tenda and Kopenhagen

Education record

People Leader Certificate

Bachelor'S Degree, Advertising