Gustaf Wick Email & Phone Number

Singapore

Asia Business lead for Cain&AbelDDB growing creative production and MarTech solutions across Singapore, Hong Kong, Thailand, China, India, Korea and the Philippines.• Based regionally in Singapore formulated business plan, investment strategies, and brand positioning for digital marketing automation tool product launch.• Influenced key stakeholders to invest in a novel product launch across emerging markets in Asia and India.• Executed the go-to-market strategy for a new digital marketing automation tool and integrated production solution. • Led cross-functional teams across Asia to pave the way for product launches in 6 markets

Singapore

APAC Business lead for ExxonMobil fuels and lubricants spanning Singapore, Hong Kong Thailand, New Zealand, Australia, Indonesia and India to elevate the creative standard of Esso/Mobil. • Based regionally out of Singapore with global reporting into Omnicom.• Leading strategic and creative development across APAC of refreshed global brand positioning.• Monitoring business and media effectiveness/Recommending growth solutions by market.• Providing account-networked team leadership across Omnicom with direction and mentoring. • Developing fully integrated approaches across traditional and digital broadcast, social, CRM and activation. • Leading client / creative briefs across the region to raise the standard of creative work with global creative leadership at adam&eveDDB London.

London, United Kingdom

EAME Business Director for ExxonMobil fuels spanning the UK, BENELUX, Italy, Germany, France, Egypt, Nigeria, Cyprus, and Norway as a key outsourced marketing partner improving the creative and brand standard of Esso/Mobil. • Based regionally in London managed a multi-million brand and advertising budget for ExxonMobil in EAME.• Developed Global marketing strategy, consistently executed in local EAME markets to enhance brand value across 10 markets and 20,000 employees within retail fuels marketing.• Expert in risk and compliance having managed a range of Masterbrand and sub-brand assets across a tightly regulated Oil & Gas retail market.• Led the execution of multiple integrated brand campaigns across the region increasing Brand scores across the region.• Collaborated with Global and local senior stakeholders to develop complex marketing strategies aligned with business objectives.• Partner with sales and marketing teams across a complex organization delivering multiple integrated brand campaigns a year with sales improvement in volume YoY.• Coached and inspired a high-performing team of 35 people across EAME.

EAME GAD for ExxonMobil fuels spanning the UK, BENELUX, Italy, Egypt, Nigeria, Cyprus, and Norway as a key outsourced marketing partner improving the creative and brand standard of Esso/Mobil.• Responsible for multi-channel creative campaigns across several markets across EMEA.• Developed, launched and created the Esso Extras CRM programme across Europe introducing data-driven digital marketing to a traditional above-the-line advertising client.• My success has been in helping to build and evolve the Esso and Mobil brands in line with rapidly changing market conditions.• During my time at DDB, I have helped build strong, high-performing teams and spearheaded clients to streamline communications through the smart combination of talent, processes and - above all - creativity.

At Rapp, I managed and led direct and digital marketing campaigns across a range of industries and clients including; Proctor & Gamble, NSPCC, Orange Telecommunications, Sony, Lloyds Bank, Hertz, Star Alliance and Getty Images.

For Lowe Lintas, I worked as part of the team delivering integrated offline and digital/direct marketing campaigns for the Automotive client Saab across Europe.

I was part of the team that created one of the most iconic and famous F1 team brands in the paddock, loved by millions across the globe.

Bachelor Of Arts (Ba)

Advanced Management Programme