Hubbster is the SaaS platform for implementing strategy and improvement work in medium to large organizations - from top management right down to the individual employee.- Prepared the company for IPO- Completed IPO March 2021- Initiated growth initiatives-- Direct sales-- Partners-- Acquisitions- International expansion- 22 employees (engages about 35)- Outsourced product development

Lasingoo is a marketplace where car owners can book car related services from 2 000 car repair shops nationwide. Founded in 2014 by AD Sverige, Autoexperten, Bosch, Hedin Bil, Mekonomen Group and OKQ8. With 2000 work shops across Sweden.

Sitoo is a world-leading Unified Commerce platform with a Point of Sale (POS) for global retailers. With customers as Daniel Wellington, Filippa K, Åhlens, Nudie Jeans and Björn Borg.Developed Sitoo from a classic software company to a SaaS company within fintech, with point of sales systems and e-commerce on the same platform, with a focus on digitizing physical commerce. Responsible for Internet, direct and event sales. The point of sales system was launched in 2015 and had sales of SEK 20 million in 2017. Directly involved in the product development of the platform. Part of the management team.

Wrapp is a start up with a reward app that can be connected to a payment card.My assignment was to launch the large Nordic and European retail companies on Wrapp's platform. The challenge with the sales process was to describe and sell from management to market, finance and technology. Responsible for the launch in Denmark and for accounts such as P&G, Gant, Hotels.com, Sony and Volvo.