Gustavo De La Serna C. Email and Phone Number

Responsible for the relationship, sales and servicing with key major multi-destination vacation clubs, hoteliers and vacation ownership developers throughout the regions, in excess of 370 affiliated resorts. RCI’s spokesperson in the region and representative before regional touristic developers’ associations.

Assigned to lead the relationship (sales and servicing) with key national/international major multi-destination vacation clubs such as: Fiesta Americana Vacation Club, Royal Holiday Club, El Cid Resorts, in addition to being in charge of the relationship with over 250 hotels/resorts in the regions. RCI’s spokesperson in the region and representative before regional touristic developers’ associations.

In charge of business development and relationship with hoteliers and resorts in the region, nearly 160 developers.

Created, designed, instrumented and consolidated RCI’s TORE Consulting and Advisory area, to advise developers in the feasibility of resorts, including product development, sales, client relationship and staff management.

Independent Consultant: i) investment banking, ii) financial planning & strategy, iii) debt restructuring and iv) outsourcing of day to day financial management. Clients included: Fila Mexico, DIMX Desarrollos Inmobiliarios, Nature’s Sunshine Products Mexico, Centro Médico y Quirúrgico El Refugio, Mitel Networks Mexico.

After selling International Van to Convergence Communications in Dec. 1999, was retained as Executive Director and CFO for Convergence Communications’ Mexican operations and for International Van.Member of Convergence Communications’ Executive Committee. Reported to Convergence Communications’ corporate CEO and CFO having eight direct reports.

Grupo Net Capital – Mexico City Oct 1998 – Apr 1999Holding company of four operating subsidiaries in the telecommunications industry: 1) Intersys (integrator), 2) International Van (VPN services), 3) Netec (Certified training center), 4) Editorial Red (Red magazine publisher). Executive Director and CFO- MexCapital decided to disinvest from Grupo Netcapital through the sale of the operating subsidiaries. Lead the restructuring of the holding company, the corporate… Show more Grupo Net Capital – Mexico City Oct 1998 – Apr 1999Holding company of four operating subsidiaries in the telecommunications industry: 1) Intersys (integrator), 2) International Van (VPN services), 3) Netec (Certified training center), 4) Editorial Red (Red magazine publisher). Executive Director and CFO- MexCapital decided to disinvest from Grupo Netcapital through the sale of the operating subsidiaries. Lead the restructuring of the holding company, the corporate services company and of the three operating companies towards its sale. Responsible for the sale of Netec, Editorial Red, and of International Van. Reported to the Board of Directors.Mex Capital – Mexico City Jul 1996 – Oct 1998VCMC integrated by Chemical Venture Partners (later Chase Capital Partners), Mercapital (Spanish VCMC) and partners of Elek Moreno Valle y Asociados (leading domestic investment banking firm). Reported to CEO.Principal, Venture Capital Management Company (“VCMC”)- Identified potential target companies to invest in strategic, operational and financial analysis, valuation of target companies; analyzed in excess of 50 investment opportunities- Negotiated investment terms with target companies’ shareholders investing US$ 80 M in three transactions: Grupo Berci, Grupo Intersys, and La Loma.- Coordinated financial, fiscal and legal due diligence planning and execution, produced investment memoranda and promoted deal closings with investors Show less

- Relationship Manager for the telecommunications industry, Grupo Carso and its operating subsidiaries (Condumex, Teléfonos de México, Nacobre, Sears), and Grupo Mexico (Mining conglomerate), reported to Sr. VP Corporate Finance.

- Founded and operated a specialty food import and distribution company.- Reached sales of US$ 3 M in FY 1994.- Achieved distribution and sale of the company’s products in nearly 450 points of sale nationwide.- Negotiated and closed sale of the company in the winter of 1994.

Second Vice President, Corporate Finance – Mexico City- Relationship manager for corporate clients, Telmex, Grupo Condumex, Grupo Chihuahua, Cía. Mexicana de Aviacion, amongst others.- Financial evaluation, operating and asset valuation of Chase’s investment in Compañia Mexicana de Aviacion.Corporate Finance Associate – New York- Participant in Chase’s “MBA Entry Finance Training Program”, Associate in the “Latin America” Corporate Finance Desk.