Gustavo Grazziotin Email and Phone Number
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Growth Product Manager | PLG, Growth & Experimentation ExpertWith expertise in PLG and over 5+ years of experience, I try to leverage the digital world to craft user-centric products that drive engagement and growth. I've worked with cross-functional teams throughout my career and I've fallen in love with solving users problems and delivering value through great products, features and experiments.I use my expertise in PLG (Product-Led Growth) strategies to drive user retention and engagement. I'm skilled in Growth Hacking, implementing experiments and A/B tests to optimize conversion funnels and fuel product growth. Additionally, I'm passionate about user experience (UX) and creating intuitive, user-friendly products. My experience with agile software development methodologies like Scrum and Kanban further empowers me to deliver efficient and impactful solutions alongside developers and product designers.Also I'm pretty cool to work with I'm told.Education:MBA in Management, Innovation and Health Services: PUCRSPhysical Education: Universidade Federal do Rio Grande do Sul (UFRGS)Contact:Email: grazziotingustavo@gmail.comPhone: (51) 99756-5415
Rd Station
View- Website:
- rdstation.com
- Employees:
- 34
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Growth Product ManagerRd Station Mar 2023 - Present▪ Led a product growth team that skyrocketed adoption rates for key features by over 100%, significantly boosting user engagement and product value through H1 of 2023 with over 10 experiments delivered in the semester.▪ Optimized our freemium service acquisition funnel, generating record revenue twice in 2023. This data-driven approach transformed the customer journey and drove sustainable business growth.▪ Currently leading initiatives to enhance team efficiency and productivity. Achieved a 15% reduction in experiment cycle time across all Growth Tribe squads, streamlining the experimentation process and accelerating growth hypotheses testing.▪ Leveraged user data and market insights to inform product roadmap decisions, ensuring features resonate with user needs and drive impactful growth and increased revenue.▪ Championed a culture of experimentation by ideating, designing, and executing quick and efficient A/B tests, enabling rapid iteration and data-driven product decisions to increase key growth metrics.
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Product ManagerPulsus May 2022 - Mar 2023São Paulo, Brasil▪ Drove product innovation by conducting market research and analysis, identifying key hypotheses for product improvement through the Discovery process, which enabled the launch of over 3 new key-products.▪ Forged strong cross-functional alignment by establishing regular rituals that fostered collaboration between specific business areas, streamlining product development and ensuring all teams were working towards shared goals.▪ Optimized product development by owning the creation, prioritization, and refinement of the product backlog, efficiently planning sprints and releases, resulting in a faster time-to-market for new features and increased 2 of our teams lead time by over 12%.▪ Drove growth through a clear A/B testing framework. Designed and executed efficient experiments, delivering actionable insights that fueled product optimization.▪ Cultivated a data-driven culture by performing regular monitoring and reporting on product metrics (KPIs), enabling data-backed decisions through product analytics tools and facilitating the identification of areas for product improvement. -
Head Of ProductZenit Jan 2021 - May 2022Porto Alegre, Rio Grande Do Sul, Brasil▪ Led the growth and success of a digital application with over 28,000 users, achieving a Net Promoter Score (NPS) exceeding 70 in 2021, by managing the product team and fostering a user-centric culture.▪ Spearheaded a data-driven product roadmap by owning the creation, prioritization, refinement, and analysis of the Zenit Product backlog, ensuring alignment with user needs and business objectives.▪ Cultivated a high-performing agile team by facilitating daily stand-up meetings, sprint planning sessions, reviews, and retrospectives, fostering effective communication and continuous improvement.▪ Established clear product direction by constructing all Product objectives and key results (OKRs + KPIs), ensuring alignment between product goals and business strategy.▪ Delivered impactful product experiences by managing audiovisual product projects. -
Head Of Customer SuccessGrupo Rtf Nov 2019 - Jan 2021Porto Alegre, Rio Grande Do Sul, Brasil▪ Cultivated a highly satisfied user base by monitoring user satisfaction and retention rates, achieving a Net Promoter Score (NPS) exceeding 65 in 2020.▪ Empowered data-driven decision making by constructing detailed analyses and reports of customer success (CS) metrics, including OKRs, KPIs, NPS, CSAT, and SLAs, providing valuable insights for product improvement and optimization.▪ Grew and retained a loyal user base by identifying user needs and pain points, implementing effective strategies to address them, and driving user engagement and retention.▪ Led the successful execution of user expansion and retention strategies through group programs, contributing to overall product growth and business success.▪ Built and mentored a high-performing team by training, managing, and monitoring the performance of the Customer Success team, ensuring efficient operations and exceptional customer service.
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Customer Success SpecialistZenit Oct 2017 - Nov 2018Porto Alegre▪ Direct customer service for the Zenit product.▪ Participation in the construction of reports and process analyzes of the customer success operation.▪ Training of new customer success team specialists.▪ Production and scripting of content for social networks (Instagram | Facebook).▪ Responsible for monitoring the main performance metrics of social media.
Gustavo Grazziotin Education Details
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Gestão, Inovação E Serviços Em Saúde -
Product Management & Product Discovery -
Saúde E Bem-Estar Geral
Frequently Asked Questions about Gustavo Grazziotin
What company does Gustavo Grazziotin work for?
Gustavo Grazziotin works for Rd Station
What is Gustavo Grazziotin's role at the current company?
Gustavo Grazziotin's current role is Growth Product Manager | PLG | SaaS | Experimentation.
What is Gustavo Grazziotin's email address?
Gustavo Grazziotin's email address is gu****@****ion.com
What schools did Gustavo Grazziotin attend?
Gustavo Grazziotin attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Cursos Pm3, Universidade Federal Do Rio Grande Do Sul.
Who are Gustavo Grazziotin's colleagues?
Gustavo Grazziotin's colleagues are Juliana De Assis Fernandes, Rita Kiota, Yago Do Prado Albuquerque, Lucas Chesini Okimoto, Murilo Theodoro, Stefania Amortegui Cardenas, Kátia Mayumi, Msc..
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