Gustavo Leon Email and Phone Number

Development of professional visual design materials to communicate and educate clients and the community about infrastructure projects.Interpret and distill highly technical information for mainstream audiences.Work products may include: infographics, poster boards, interactive media, presentations, handouts and flyers, web and direct mail pieces, maps, video, advertisements, etc.Strong emphasis on data-driven or information design.Produce materials in-house and work with external print and/or production vendors.Research paper options, printing techniques, and digital media file preparation methods as necessary.Prepare work for output and meet with vendors to discuss and estimate projects.Ensure quality control through approval of proofs and review of materials.Perform other duties as needed.

Write the fashion column for the regional quarterly publication targeting male heads of households in the Boston area.

I’m no stranger to the runway, having emceed and judged both beauty pageants and fashion shows in the New England area for many years. I work closely with photographers and designers developing concepts and directing promotional campaigns. I've also modeled for design houses and freelance as a graphic designer, fashion columnist and stylist.

In addition to my duties as a Saks luxury stylist, I was also the face and voice for Brunello Cucinelli brand in SFA Boston, increasing sales by 135% for the current year. Working closely with our buying office and marketing division I achieved and surpassed sales goals, by communicating and promoting the value of our product to local market, tracking their feedback while representing the brand.

Provided a personalized service by changing the shopping experience to all clients with diverse needs. By keeping on top of trends while identifying and tailoring to customers shopping desires, I developed a broader Saks clientele who now believe we are the most desired retail destination.During my short time employed by Saks, I became the "Spring Hero" of 2019, award given twice a year (Spring and Fall) to the associate who showed hard work, passion and a high level of customer service during the season.

In addition to my duties as a luxury stylist, I was also the face and voice for Dolce & Gabbana brand in Saks Boston.

Directed how the information was visually presented to the reader in all sections, most importantly, signing off Page One on a daily basis. Spearheaded a broad array of design initiatives across the print and online platforms. While reorganizing the overall design of the Boston Herald, I increased revenue by saving on newsprint without compromising the look and effectiveness of all sections. I co-created and designed 'Jobfind,' 'Women's Business Journal,' The Herald sports publication 'Hot Shots,' 'Goodlife' magazine, which brought a new and fresh audience to our existing established readership. Being Boston a consolidated 'sports town,' I co-created 'Champions,' a special sports publication that became a keepsake every time our home team took the prize. It was ready to print the morning after. I was an integral part of the creation of the 'Boston Herald Radio,' and fully designed the branding. The idea was to break news on radio while following with the print component on the next edition, in addition to start the conversation on a new platform. We were the first newspaper in the country to implement this partnership in media. In 2015, our work was recognized by the Associated Press Media Editors and American Society of News Editors. This coveted APME innovation award celebrated the Herald for its innovative platform and stated that the 'Boston Herald Radio' was fully integrated with its print, online and video divisions.

Was responsible for all editorial design work including Page One, section fronts, photo spreads, special pullouts, special sections, weekly and Sunday magazines, TV books and infographics. Conducted workshops for the editorial staff at the Herald and Community Newspaper Company CNC providing copy editors who do page layout the tools to maintain stylebook guidelines.

Planned, coordinated and led design projects/teams directing eight full-time artists, ensuring deadlines/quality standards were achieved. Assisted editors in developing story ideas while creating effective and unique visuals. Ensured production quality by monitoring the use of photos, color, typography and special effects while monitoring budget restrictions.

Was responsible for design, from conception to completion, for all feature section fronts, as well as the weekly arts and entertainment supplement and Sunday Page One.