Gustavo Rodriguez

Gustavo Rodriguez Email and Phone Number

Expert in Specialty Medicines, Market Access in the Pharmaceutical Industry. Experience in Commercial, Government Affairs, Marketing, Sales and Business Development.
Gustavo Rodriguez's Location
Curridabat, San Jose, Costa Rica, Costa Rica
Gustavo Rodriguez's Contact Details

Gustavo Rodriguez work email

Gustavo Rodriguez personal email

n/a
About Gustavo Rodriguez

Senior leader with experience at country, cluster, and regional levels in the pharmaceutical industry, including distribution. With proven record of leading cross-functional teams for the design, implementation, and scaling of solutions in market access and reimbursement, pricing strategies, capabilities development, commercial execution, public policy, and government affairs, always having a patient centric orientation.

Gustavo Rodriguez's Current Company Details

Expert in Specialty Medicines, Market Access in the Pharmaceutical Industry. Experience in Commercial, Government Affairs, Marketing, Sales and Business Development.
Gustavo Rodriguez Work Experience Details
  • Novartis Oncology
    Value & Acces Head
    Novartis Oncology Jan 2020 - Aug 2021
    Costa Rica
    Accountable for the development of Access Strategies to accelerate access and guaranteed product portfolio transformation in Oncology
  • Novartis Oncology
    Central America & The Caribbean Coordinator/ Market Access Head
    Novartis Oncology Feb 2018 - Jan 2020
    Costa Rica
    Accountable for P&L and people development in the cluster (profit improved in 5%, staff turnover reduced in 30% vs previous year)
  • Novartis Oncology
    Market Access Head, Oncology, Central America & The Caribbean
    Novartis Oncology May 2015 - Jan 2018
    San José, Costa Rica
    Responsible to develop and execute Market Access strategies for innovative brands (3 value proposals successfully implemented in one year) For the development of the Market Access team a robust upskilling plan was implemented to train the team in Health Economics & Outcomes Research and Health Technology Assessment
  • Pfizer
    Market Access Lead Central America & Caribbean
    Pfizer May 2013 - Apr 2015
    San José, Costa Rica
    Accountable for government affairs & communications strategy development for the cluster (Successfully strategy implemented with public stakeholders to build trust and start to build a sustainable partnership)
  • Glaxosmithkline
    Sales Director Central America & Caribbean
    Glaxosmithkline Apr 2010 - Mar 2013
    San José, Costa Rica
    Successful consolidation and alignment of a Sales Managers and Team comprised of 160 Medical Representatives and accountable for 2011 / 2012 double digit Growth Total Business Accountable for the Development of ONCO Business
  • Glaxosmithkline
    Commercial Excellence Director
    Glaxosmithkline Jan 2008 - Apr 2010
    Santiago De Chile
    Accountable for the launch and development of Commercial Excellence strategy in Latina markets (Back to basics, Launch of Siebel, Change Management with a priority on Execution) Lead of Siebel deployment Project for a Sales team bigger than 600 Medical Representatives (Brazil, Chile, Argentina, Uruguay)Secretary of EMAP’s Leadership Team reporting to Abbas Hussain (EMAP President), consolidating an oversight of the business as a whole
  • Glaxosmithkline
    Commercial Director Caricam Andina
    Glaxosmithkline Feb 2007 - Jan 2008
    San José Costa Rica
    Successful launch of ONCO Business and development of HIV business Leading a Marketing team delivering strategies contributing to exceed Sales Budget and growth of 16%
  • Glaxosmithkline
    Buisness Development Manager
    Glaxosmithkline May 2006 - Feb 2007
    San José Costa Rica
    Accountable for the deployment of a Sales team to promote mature brands Leadership of the negotiation to obtain distribution of UCB
  • Glaxosmithkline
    Sales Force Effectiveness Manager
    Glaxosmithkline Oct 2004 - May 2006
    Costa Rica
    Leadership of SRO process for Venezuela and Colombia increasing productivity by 15%Deployment of Siebel system for a Sales team 450 Medical RepresentativeLaunch and deployment of Sales Force Effectiveness across markets (Targeting, Call Quality, Training)
  • Drogueria Profaye
    Gerente General
    Drogueria Profaye Jan 2002 - Sep 2004
    Guatemala
    Inclusion of two new companies increasing sales by 30%Leadership of a Branded Generics Project in Guatemala. Responsible for the execution and general overlooking of the company’ strategy. Definition of regionalization strategy for Central America and the Caribbean
  • Incae Business School
    Executive Director
    Incae Business School Jan 2000 - Dec 2001
    Guatemala
    Development of Regional Marketing Strategy for Executive programs Coordination of local Board ( Comité Nacional de INCAE)Consolidation and Development of MBA program in the Country

Gustavo Rodriguez Skills

Sales Management Business Strategy Pharmaceutical Industry Pharmaceutical Sales Sales Effectiveness Market Access Product Launch Oncology Hospital Sales Cross Functional Team Leadership Market Analysis Marketing Management Market Planning Business Planning Marketing Strategy

Gustavo Rodriguez Education Details

Frequently Asked Questions about Gustavo Rodriguez

What is Gustavo Rodriguez's role at the current company?

Gustavo Rodriguez's current role is Expert in Specialty Medicines, Market Access in the Pharmaceutical Industry. Experience in Commercial, Government Affairs, Marketing, Sales and Business Development..

What is Gustavo Rodriguez's email address?

Gustavo Rodriguez's email address is gu****@****tis.com

What schools did Gustavo Rodriguez attend?

Gustavo Rodriguez attended Universidad Católica De Ávila, Incae Business School, Universidad Rafael Landívar, Universidad Rafael Landívar.

What are some of Gustavo Rodriguez's interests?

Gustavo Rodriguez has interest in Human Rights, Social Services, Health.

What skills is Gustavo Rodriguez known for?

Gustavo Rodriguez has skills like Sales Management, Business Strategy, Pharmaceutical Industry, Pharmaceutical Sales, Sales Effectiveness, Market Access, Product Launch, Oncology, Hospital Sales, Cross Functional Team Leadership, Market Analysis, Marketing Management.

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