Gustavo Tonelli Email & Phone Number

We create, develop, produce, make.We are audiovisual native.

Shanghai, China

At Image Lab Studio we help companies communicate through one of the most accessible - yet less understood - platforms available: environments. Retail, workplace, hospitality, public spaces - powerful, controllable media through which your company or business already states its identity. With intention, or without.We are a small and diverse team from many backgrounds: Marketing, television, retail, design, image making, advertising and psychology. At Image Lab Studio, we combine two our biggest passions: on one hand, image making and storytelling, on the other, the relationship between humans and their environment. As we move further into the 21 century – and the boundaries of our reality gets more and more blurry – we are fascinated by the development of our perception and uses of space: How do we use retail locations, what is the purpose of the workplace, how do we experience environments – digitally, virtually and physically. Our curiosity and ingenuity are your greatest gain.

Miami, Fl / Montreal, Qc

Supervised international operations including Finance Director, Sales Vice President, Director of Programming, Marketing Manager and Office Manager for leading global music, television, and technology company. Selected Achievements:• Grew operation serving 16 television operators to 81 within 6 months • Guided and led acquisition of On The Spot (Telefonica of Spain) regional contracts raising EBITDA by 20%.• Promoted and launched Stingray Music App to five countries and nine MSOs.• Developed and introduced Stingray Concerts 24-hour television channel.

Miami, Fl

Devised and administered merger of company into Mood Media’s global business during integration of Mood, Muzak, and DMX international operations. Joined mature and developing enterprises into complex amalgamation of three-way merger. Led 20 on-site staff including Director of Operations, Residential Sales VP (overseeing TV sales operations), Commercial Sales VP (retail market and regional agents), VP of Music Programming, VP Finance and Legal Counsel, plus regional agents in Mexico, Brazil, Argentina, Colombia, Chile, Uruguay, Ecuador, Peru, and Aruba.Selected Achievements:• Prepared business for sale resulting in consecutive acquisitions by Mood Media and Stingray Digital doubling valuation in two years.-• Negotiated 80+ contracts in 3 months to prepare sale of Mood Music Latin America to Stingray Digital.

Miami, Fl

Created and led launch of new business unit with offices in nine countries. Managed 16 people including retail sector. Selected Achievements:• Combined post-merger operations increasing EBITDA by 30%. • Produced double-digit annual growth• Identified, hired, and taught contractors to launch DMX retail business in nine countries.

Miami, Fl

Obtained and licensed library of more than 1 million tracks within six months and provided service to 20 radio stations in 11 countries.-Acquired and taught seven music programmers and one video editor. Selected Achievements:• Licensed millions of songs and hired team from scratch to initiate AEI Latin America music service for DirecTV. • Grew $750K initial investment into $3M in annual revenues in 3 years.

Miami/Fort Lauderdale Area

Brought in to reorganize a small profitable television channel with growth potential, looking to capitalize on the fast growing pay television arena.Transformed a small domestic operation into an international network broadcasting in 5 Latin American countries.Prepared the company for a sale, attracting the interest of global players such as MuchMusic and the Cisneros TV Group (to which it was eventually sold).

Caracas/Miami

Commissioned with attracting top talent and garnering the support of major labels to back a new television channel. Negotiating and coordinating productions in Miami, Caracas, Buenos Aires and Mexico City. Negotiated licensing rights with all five major record labels - more than competing MTV Latino and MuchMusic had at the time.Anticipating political upheaval, drafted and coordinated the relocation from Caracas to the Miami.Managed the relationship with the Board - which consisted of media behemoths Warner Music, Bertelsmann Group and HBO.

Greater Buenos Aires, Argentina

Responsible for the catalog of Atlantic Records, East West and Elektra Records.Decided on and managed over 30 international album releases, overseeing everything from scheduling, production and marketing, achieving 3 gold records and a 26% market share.Coordinated tours for artists such as Simply Red, Inner Circle, David Byrne, Maná, Alejandro Sanz, Los Rodriguez and more.

International Baccalaureate, Liberal Arts And Sciences/Liberal Studies

Bachelor Of Arts, Public Relations/Image Management