Gustavo A. Bujanda Email & Phone Number

El Paso, Texas, Us

 Launched boutique agency to provide marketing communications strategies, brand building, reputation protection, public affairs counsel and COVID-19 messaging to clients like The Fives Downtown (Playa del Carmen), Omnilife USA, the General Consulate of Mexico in DFW & the Ai Cluster in Juárez, Mexico.

Chicago, Il, Us

 Key communications adviser to plan president and C-Suite executives, providing media training, speech writing support, and strategic counsel. Media relations steward, drafting bilingual communications materials to media, including press releases, Q&As and approved statements.  Strategic coordinator, with parent company, on national, industry and corporate communications issues, ensuring message consistency with headquarters and across state plans. Cross-department external communications lead, serving as messaging hub, to achieve business development, thought leadership, brand reputation, and community investment goals.

Vice President Marketing and Project DevelopmentResponsible for the restructure and re-launch of this sound studio operator into the areas of new media, multicultural and event marketing while serving corporate, non-profit and political clients.  Launched the Hispanic Business Salute event for KXTX Telemundo-Dallas, in 2011, recognizing outstanding Latino entrepreneurs in the DFW area and offering scholarships to Hispanic high school graduates. Produced News/Sweeps & Image on-air campaigns. Grew year-to-year revenues for annual Feria Telemundo by 15 percent.  Expanded reach and ROI for St. Jude Children’s Hospital’s Hispanic marketing program, helping to grow annual fundraising revenues by 18%, from 6/2012 to 8/2013, in the U.S. Hispanic donor list. Managed all Spanish-language public relations and crisis communications for client. Launched the 2014 Oscar Watch Party in Southlake, Texas, as luxury brand marketing platform. Provided strategic counsel and directed all communications efforts for the 2014 David Alameel for U.S. Senate campaign, including speechwriting, media relations, debate training and crisis communications.

New York, Ny, Us

WEBER-SHANDWICK/AXIS MULTICULTURAL COMMUNICATIONS Weber Shandwick is one of the world’s largest and leading marketing communications firms, with more than 80 offices worldwide. Ranked as the ‘Agency of the Decade’ by AdAge Magazine (2010), ‘Best Large Agency’ by the Holmes Bulldog Report (2010), and ‘Best International Agency’ by PR Week Magazine (2009), the firm currently enjoys best-in-industry reputation. Axis Multicultural is Weber’s internal practice team, specializing in connecting the firm’s clients with America’s ever growing and diverse multicultural consumers.Lead international and multi-office teams in execution of communications and community programs for a roster of clients that include The Mexico City Tourism Authority, American Airlines, the U.S. Army, State Farm Insurance, Verizon Wireless and The Latino Coalition. Managing Mexico City’s image and tourism program to North American audiences.o Devised and conducted baseline survey among audiences to define messaging and strategies.o Executing North American fam. trip program to key media, aligned with Mexico City themes. o Delivered executive briefings to Mexico City Mayor, Minister of Tourism and Hotel Association.  Devised and implemented the U.S. Army’s current national positioning and outreach campaign to America’s Hispanic youth.o Crafted all executive, Hispanic audience speeches for Army’s General Staff.  Managing State Farm’s State Farm es Para Mí nationwide program.o Crafted industry presentation for company’s Senior Vice President of Communications.

New York, Ny, Us

Developed strategic communications plans, corporate reputation and labor relations programs for national and international clients. Managed Latin American communications program for the Department of Treasury’s Bureau of Engraving and Printing’s currency security and awareness campaign.  Developed, pitched and won winning program for BBVA Compass -Spain’s second-largest bank, for Texas and U.S. Co-managed executions of crisis communications labor relations programs for FedEx and Waste Management, Inc.

San Antonio, Texas, Us

Managed national Hispanic media relations and events for the U.S. Army and Nextel. Drafted communications plans for MBNA and Church’s Chicken. Drove new business pitches for PR division.  Conceptualized, developed, executed and measured the U.S. Army’s ‘Generaciones’ Hispanic Heritage Month program in 2004 and 2005.  Increased positive media impressions for Army by 25% by expanding base of media pitched, creating proactive news bureau operations, improved Army messaging and developing new programs and partnerships. Drafted, pitched and won Nextel’s Hispanic PR plan for 2005. Executed company’s first-ever Hispanic musical concert series, Conexión Musical, generating 50% ROI through ad equivalency and positive media impressions. Leveraged sports and event marketing initiatives in market.

Dallas, Tx, Us

Creative Writing, Public Relations and ESOL Instructor.

Oversaw Public Affairs, PR consulting, program development and speechwriting for numerous clients, including Calpine Corporation, The Office of the President of Mexico, Bank of America, 7-Eleven, American Airlines and The Pascua Yaqui Tribe. Developed and managed communications and public affairs program for Calpine Corporation in Mexico, conceiving and implementing company’s Worker Training Program between leading US energy contractors and the Office of the Governor of Guanajuato State. Developed and managed public affairs program for Arizona’s Pascua Yaqui Tribe. Researched and drafted congressional status report relating to upcoming Gaming Reform Bill.

St. Louis, Mo, Us

Drove strategic positioning, internal/ external communications, and PR programs for global corporations. Developed crisis communications plans for diverse list of clients, including the Mexico City Tourism Authority, Mexico Tourism Board (MTB) Shell Oil (Bolivia), Bridgestone-Firestone (Venezuela), Lockheed International (Argentina) and Wal-Mart (Argentina). Presented media training seminars to senior-level executives at DirecTV-Latin America, Mexico Tourism Board, Mexico City Tourism Authority and La Constancia Brewery (El Salvador). Managed day-to-day operations of $3M Mexico Tourism Board account.

Irondale, Alabama, Us

Responsible for distribution of EWTN’s programming throughout Latin America and Spain. Achieved growth in subscriber base/ viewing homes from 10,000 to more than 8 million, between September 1993 and April 1999. Negotiated and acquired exclusive broadcast rights for over 1550 hours of radio and TV programming aimed at Latin America programming feed. Served as on-air anchor for live events during 1997-98. Associate Producer, 1995 Papal Visit to U.S.

Responsible for inside and outside international sales for this $21M, automotive aftermarket supplier. Negotiated terms and prepared pricing proposals. Visited foreign customers to resolve service or product issues. Achieved highest sales for region in company’s history, generating over 12% new business through effective cold calling and lead prospecting while traveling abroad. Located and contracted foreign representatives. Processed wire transfers, letters of credit and managed accounts receivable.

Positioned hotel property to targeted, upscale leisure travel segments in select US markets, Canada and Europe. Managed all public relations, including media interaction and outside hotel liaison. Pitched, landed and hosted Hugo Boss and Nordstrom’s 1992 catalogue shoots. Created hotel’s first ever-environmental awareness brochure and campaign for local populations.

Managed 4-member shift staffs and guest needs for this 429-room property while completing a full-time university course load.

B.A., Economics & International Management Concentration

Bachiller, Fisico Matematicas

Junior High Certificate, General Studies