Gustavo Silva

Gustavo Silva Email and Phone Number

Analista de Mídia de Performance @ DMC Propaganda
State of São Paulo, Brazil
Gustavo Silva's Location
Campinas, São Paulo, Brazil, Brazil
About Gustavo Silva

I am a Digital Marketing professional with over 7 years of experience in digital actions, SEO, Performance, Inbound, Growth marketing, CRO, paid media, lead generation and web analytics. In addition to being passionate about communication, innovation and people management. My career in digital marketing is very focused on Technology companies, Real Estate Market and Agencies. Other skills:- Research, Performance and Analytics Platforms: SemRush, Clarity, Facebook Audience Insights, Hotjar, Google Optimize and Google Trends; - Media Platforms: Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Native Ads; - BI Platforms: Google Analytics, Google Tag Manager, Google Data Studio; - CRM platforms: Salesforce, Hubspot and RD Station; - Google: Sheets, Docs and Slides; - Microsoft: Excel, PowerPoint; - Task Management: Notion, Wrike, Trello, Asana; - Communication: Slack.Certifications: - Google Ads > Search, Display (from Google) - Paid Media Strategy (from Hubspot) - Google Analytics > Google Analytics Universal / Google Analytics 4 (Boss Prime Metrics) - Social Media Management (Rock Content)- SEO > Basic to advanced (Master Agency)- Content and Inbound Marketing Specialist (from Rock Content)- Inbound marketing and sales (from Sharpspring) - Facebook Ads > basic to advanced (Facebook) - Google Tag Manager (Udemy) - Programmatic Media (from Publya) - Google Shopping and Merchant Center (from Expert Digital) - Data Studio (from Expert Digital) Hey, let's connect? :D

Gustavo Silva's Current Company Details
DMC Propaganda

Dmc Propaganda

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Analista de Mídia de Performance
State of São Paulo, Brazil
Website:
dmcpropaganda.com.br
Employees:
30
Gustavo Silva Work Experience Details
  • Dmc Propaganda
    Analista De Mídia De Performance
    Dmc Propaganda
    State Of São Paulo, Brazil
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  • Brz Empreendimentos E Construções
    Analista De Marketing Mídia Paga
    Brz Empreendimentos E Construções Sep 2024 - Present
    Atualmente, atuo como Analista de Marketing de Performance na BRZ Empreendimentos, onde sou responsável por gerenciar e otimizar campanhas de mídia paga em plataformas digitais, com foco na aquisição de leads e maximização do ROI.Minha expertise inclui a criação e gestão de campanhas no Google Ads, Facebook Ads, Instagram Ads, além de estratégias de remarketing e otimização contínua com base em métricas de performance (CPA, CPC, CTR, ROI).Com foco em resultados, monitoro e analiso dados para gerar insights valiosos, garantindo que as estratégias de marketing digital estejam sempre alinhadas aos objetivos da empresa. Tenho como diferencial a busca constante por inovação e a aplicação das melhores práticas do mercado para manter as campanhas eficientes e lucrativas.Estou sempre atento(a) às tendências de marketing digital e busco continuamente aprimorar minhas habilidades para entregar o máximo de valor para a BRZ Empreendimentos e nossos clientes.
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  • @Bs
    Consultoria Em Marketing Digital De Performance
    @Bs Jun 2022 - Present
    Campinas, São Paulo, Brasil
    Atuo como consultor de Performance em Digital Marketing, sendo responsável por liderar e desenvolver estratégias abrangentes para aumentar a Demanda Comercial e elevar a Visibilidade da Marca, tanto online quanto offline. Com foco em utilizar análises de dados estratégicos para impulsionar o crescimento e gerar lucro para o negócio.Gerencio Projetos para empresas que buscam no digital geração de demandas e vendas. Entre eles destacou-se o Mercado Imobiliário, com as empresas Longitude Incorporadora e a BomLead.com. Além de empresas de Tecnologia, como a ControleOdonto e UNO ERP.*Estratégias de Marketing Online:*- Desenvolvendo e executando campanhas digitais que visam aumentar a demanda pelos produtos ou serviços da empresa.- Ferramentas de análise de dados para monitorar o desempenho das campanhas e ajustar as estratégias conforme necessário.- Colaboro com equipes internas para otimizar a presença da marca em plataformas online e maximizar o retorno sobre o investimento em marketing digital.*Marketing de Dados Estratégico:*- Utilizo análises de dados para identificar oportunidades de mercado, segmentar públicos-alvo e prever tendências.- Desenvolvendo modelos preditivos para entender o comportamento do consumidor e adaptar as estratégias de marketing de acordo.VISITE nosso SITE e saiba mais: https://sites.google.com/view/bscomunicacao/
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  • Senhor Contábil
    Marketing Digital Sênior
    Senhor Contábil Sep 2023 - Feb 2024
    Campinas E Região
    Minha função é gerenciar campanhas de paid media com foco em geração de demandas para o time comercial. No tráfego orgânico junto com parceiro alinhar as estratégias do negócio as de marketing orgânico pensando exclusivamente em gerar demanda ao comercial. Estruturar área de digital para não depender apenas de um canal ou estratégia. Além disso definir pilares de marketing com apoio ao crescimento da empresa a curto e médio longo prazo.Análise de DadosTrackeamento: Monitoramento, Captura e Envio de Dados Mensuração de Dados para melhor tomada de decisão.
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  • Longitude Incorporadora
    Analista De Marketing De Mídia
    Longitude Incorporadora May 2022 - Dec 2022
    Indaiatuba, São Paulo, Brasil
    Supervisionava campanhas voltado para anúncios de empreendimentos, principalmente do programa do governo Minha Casa Minha Vida. - Gestão de Campanhas On e OFF- Consultoria de SEO Report de Campanhas de Mídia para ime de Gestão comercial.
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  • Gri Club
    Marketing Digital Sênior
    Gri Club Nov 2021 - May 2022
    Campinas, São Paulo, Brasil
    SEO (Foco em Resultados a longo prazo)- Auditoria On Page- SEO técnico- Link Building- Insights para time de Conteúdo foco em Tráfego, Usabilidade, Experiência- Análise de Dados e Mercado- Análise Competitiva ConcorrentesPerformance (Foco em Resultados imediatos)- Implementação e configuração de campanhas de mídias de performance- Tagueamento e monitoramento das campanhas (UTM, Metas, Tracking)- Análise dos principais KPI´s (CPC, CPL, ROI)- Controle diário da verba investida (BID)- Geração de relatórios para acompanhar os resultados e apresentar planos de ação- Cultura de Teste de otimização (Público, Criativo, Interesses)FerramentasGoogle Analytics, Data Studio, SemRush, Tag Manager, MozBar, Google Ads, LinkedIn Ads, Search Console, Google Optimize, Microsoft Clarity.
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  • Requestia
    Digital Marketing Strategy
    Requestia Dec 2020 - Nov 2021
    Campinas
    Digital Marketing focused on Inbound marketing strategies, Content marketing, SEO, Media and Performance.- Marketing automation, content management and application of on-page / off-page SEO techniques.- Management of media campaigns focused on Performance in the main channels today (Facebook Ads, LinkedIn Ads and Google Ads).- Main tools: RD Station, SemRush, GT Metrix, Moz, Search Console, Tag Manager.
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  • Solarprime Energia Solar
    Performance Digital Marketing Analyst
    Solarprime Energia Solar Jul 2019 - Dec 2020
    Campinas E Região, Brasil
    Creation and Optimization of Google Ads Campaigns - Focus on Conversion - Search, Display and You Tube • Creation and Optimization of Media Campaigns Facebook, Instagram and LinkedIn Ads - Focus on Conversion • Development of strategies for medium and small companies in the energy sector . • Google Ads Fundamentals Certification - March 2018 • Used Tools - SemRush - Answer the public - Ubbersuggest - Google Ads Planner
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  • Assertiva
    Digital Marketing Analyst
    Assertiva Oct 2018 - Jun 2019
    Campinas, São Paulo
    OKRs (goal setting and methodology execution) • Content Marketing (planning and creation) • SEO (planning, task execution - on-page, link building - and metrics monitoring) • Paid Media (planning and creating campaigns Facebook, LinkedIn, Google Ads; metrics tracking) • Digital Marketing Strategies • Effective management of tools such as Google Analytics, Search Console, No Rush, Moz Bar, Facebook Ads, LinkedIn Ads and Google Ads. Tools used: • Google Analytics • Google Ads • Business Manager (Facebook) • Linkedin Ads • SemRush • RD Station • Wordpress • Yoast • Google Tag Manager • Search Console • Moz Bar • GT Metrix
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  • Blues Idea
    Digital Marketing Strategist
    Blues Idea May 2016 - Oct 2018
    Campinas
    * Performance Campaign Managementfrom planning and strategy definition to collecting and presenting results- Google Ads (Search, Display, YouTube, App, Site Visits, Dynamic Remarketing, Remarketing List)- Facebook Ads (Store Visits, Registration, Reach, App)- LinkedIn Ads (Remarketing, Traffic, Registration)* Programmatic Media- UOL- Waze- Push Notification* Campaign Planning / Sales Funnel- definition of strategies according to the client's journey, Top, Middle and Funnel Fund.
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  • Red Bull Brasil
    Communications And Social Media
    Red Bull Brasil Jan 2013 - Dec 2015
    Jarinu
    Press consultancy and digital marketing management for the football team • Control and organization of press conferences, as well as individual interviews • Photo and text presentations by athletes and coaches, management of communication files • Elaboration and creation of new social media • General reports for the Site and support to the Manager of the marketing area • Red Bull Press Cup Sports Event; Content and relationship with journalists • Content creation and management for Red Bull Brasil TV
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  • Lance !
    Copywriter
    Lance ! Sep 2010 - Dec 2012
    Campinas, São Paulo
    Copywriter • Coverage of official championships
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  • Lance! Media Group
    Intern
    Lance! Media Group Sep 2008 - Aug 2010
    Campinas Area, Brazil
    Publication of content on the LANCE! WebSite, weekly magazine and in the newspaper of the reference media in sports journalism in Brazil
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Gustavo Silva Skills

Social Media Online Journalism Public Relations Journalism Digital Media Blogging Social Media Marketing Marketing Communications Photoshop Press Releases Marketing Strategy Microsoft Office Marketing Online Digital Marketing Facebook Marketing Digital Marketing Microsoft Excel Microsoft Word Google Analytics Facebook Ads Seo Blog Ctas Landing Pages Email Marketing Email Jornalismo Online Jornalismo Marketing Digital Blogues Google Adwords Marketing Social Facebook Microsoft Powerpoint Adobe Photoshop Twitter Comunicados De Imprensa

Gustavo Silva Education Details

Frequently Asked Questions about Gustavo Silva

What company does Gustavo Silva work for?

Gustavo Silva works for Dmc Propaganda

What is Gustavo Silva's role at the current company?

Gustavo Silva's current role is Analista de Mídia de Performance.

What schools did Gustavo Silva attend?

Gustavo Silva attended Unip - Universidade Paulista.

What skills is Gustavo Silva known for?

Gustavo Silva has skills like Social Media, Online Journalism, Public Relations, Journalism, Digital Media, Blogging, Social Media Marketing, Marketing Communications, Photoshop, Press Releases, Marketing Strategy, Microsoft Office.

Who are Gustavo Silva's colleagues?

Gustavo Silva's colleagues are Adriana Jardini Da Cunha, Talita Suter, Dmc Propaganda, Thiago Marcelino Aguiar, Rebecca Van Der Spek, Wilamar Valença Dos Santos, Isabella Salek.

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