Gustavo Bramao Email & Phone Number

Lisbon, Pt

Pullach, Bayern, De

Leading the Lisbon Data Science R&D Hub, main area of focus: Pricing/Yield Optimization, Revenue Management and Causal Inference.

Bangrak, Bangkok, Th

As the leader of the Advanced Analytics Center of Excellence (CoE), I manage a highly functional team of 20+ data scientists, analysts, and data/software/machine learning engineers.We build advanced analytics data products that are applied to various areas such as performance marketing, CRM, SEO, discount optimization, personalization, merchandising, customer segmentation, yield management, and incrementality measurement.Balancing my time between leading the CoE and coding.

Bangrak, Bangkok, Th

Leading the Digital Marketing & Analytics Center of Excellence of a multi-billion USD retail group across Paid Performance, CRM, SEO, MarTech, Marketing Analytics, Marketing Science & Econometrics, and Marketing Solutions; Reporting to CDO.The CoE counts 60+ top talents distributed amongst a diverse competency pool of designers, product owners, performance marketers, CRM & automation experts, analysts, engineers, econometricians, and scientists.

Klong Luang, Pathumthani, Th

MBA Lecture: State of the art MarTech stack to drive acquisition and retention at scale

Los Angeles, California, Us

Leading the Product Performance Marketing team for the Middle East, Turkey, Africa, and Pakistan.

Los Angeles, California, Us

Owning a suite of eCom monetization products in Middle East, Turkey, Africa, and Pakistan oriented towards performance advertisement: - Dynamic Product Ads- Collection Ads- Shopping Ads- App Event Optimization- Dynamic Video Generator

Al Mirqab, Kuwait City, Kw

Managing a portfolio of +xxM$ yearly budget in performance advertisement: Paid Social, Paid Search, Display, Affiliates, Influencers, TV performance, SEO, CRM.The scope of the role includes leading & empowering performance teams across Paid, Growth Hacking, CRM, MarTech, Marketing Analytics and Marketing Science. Operating as a startup inside a corporate: Managing a team of 7 direct reports and +25 headcounts organized into different Tribes & Squads. Launching online marketing strategies and analytics products in GCC, driving performance across a wide variety of brands (H&M, Victoria's Secret, Footlocker, Bath & Body Works, Pottery Barn, West Elm, Mothercare, Muji, Boots...) Reporting to VP of eCommerce and board members.

Arteixo, A Coruña, Es

Heading a Global Performance Marketing strategy & execution of the Paid/Organic channels for Bershka’s e-commerce - Optimizing performance with a test & learn approach and focusing on data science using MMM, MTA and causal inference.During my time at Bershka - I took the company from last click measurement towards incrementality measurement and being the first fashion brand in Spain using incremental metrics to plan and optimize the media spend. The strategy proved to increase the marginal ROAS x7 omnichannel online and offline, trough state-of-the-art media measurement & optimization.

Barcelona, Barcelona, Es

- Created growth strategies that combine product, data and marketing expertise.- Setting up KPI's and ability to hit the numbers.- Hands-On: Search, Social, Display and Mobile Campaigns. (50K/months) with Adwords, Facebook Ads & Python scripts with AWQL.- Creation of a Private Blog Network of 27 Blogs Build for SEO with C-Class IP.- Expert in acquisition of Expired Domains with high PR/DA & BL.- Ability to create 60 articles (per day) unique and semantically perfect for SEO black hat.- Organized and executed complex pyramidal Backlinks strategy with GSA.- Scheduled a White Hat calendar editorial for the SEO Blogs.- Designed and programmed landing pages on customer’s web site for best SEO practices (Keyword hunting, - Mobile friendly, Meta tags, Rich Snippets, Breadcrumbs, CDN, etc, etc …)- Experience tuning Lead Generation landing Pages, users signups and mail chains. - Experience writing scraping tools with Selenium in Python.- Technical SEO audits.

Miami, Florida, Us

- User Acquisition strategist with Google Adwords: Search Network & Display- Junior SEO- Junior Front-End: Basic HTML, CSS, JS and PHP with Wordpress CMS- Web Analytics: Funnel and Attribution with Google Analytics & Adobe Omniture- Web content responsible (royalcaribbean.fr - celebritycruises.fr)- Creation of landing pages: HTML & CSS- A/B testing Landing Pages Optimization with Optimizely- Coordinate Marketing Campaigns with Travel Agencies Partners- Approve all the Social Medias posts, calendar, content, pictures for the Community Manager- Calculate: CAC, ROI, ROAS, and LTV- Creation of an action plan 2015 for Social Medias and CRM emailing- Activation of new campaigns in Loyalty Program.- Benchmark study of the Online Strategy by the Competitors: Web page, Social Medias, CRM emailing- Creation of Segments for France Database in Siebel Analytics & Siebel Marketing- Control the OR, CTR and CR of all emailing campaings in order to improve conversions.- Monitor KPI and define goals for Web traffic, CRM, Social Medias

Setagaya-Ku, Tokyo, Jp

- Define all the Key literals and concepts in order to have consistency in all the translations.- Newsletter copywriting: Tactical and Brand actions.- Do all the Web translations from English to French & Spanish to French - Being aware of the HTML.- Organize all the Social media of Wuaki.tv for the French market.- Create calendar content for Community Management.- Work directly with the user Acquisition Manager in order to develop an elegant communication.- Business continuity in all the products supported by the Wuaki.tv app (Smart TV, Smartphones, Tablets, Web...)- Insert of the Wuaki.tv content in Orson Metadata. (use of adobe photoshop)- Troubleshooting customer issues.- Basic Q.A with engineering team on Products.

Master Of Science - Msc, Artificial Intelligence

Master In Digital Marketing

Administration Économique Et Sociale