Gustavo Campeol Email & Phone Number

Carlos Barbosa, Rs, Br

At Bling, we use technology to simplify business management, through a practical and accessible online platform. Our digital solution and customer support are responsible for facilitating the management of more than 1 million entrepreneurs throughout Brazil.𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 •𝗟𝗼𝗮𝗻 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴I played a key role in creating and optimizing the company's initial loan offering project, specifically tailored for companies within the ERP system. This innovative solution resulted in a new source of revenue and drove a significant increase of over 300% in hiring after the implemented adjustments.•𝗥𝗲𝗰𝗼𝗻𝗰𝗶𝗹𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀As a Product Designer, I led the end-to-end creation of a reconciliation solution that seamlessly integrated banking transactions with the ERP's financial system. This involved designing intuitive interfaces and streamlining workflows for accurate data matching. The solution improved operational efficiency and provided real-time visibility into financial transactions.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Collaborate with cross-functional teams, such as product managers, engineers and researchers, to define user problems and develop solutions that meet business objectives and user needs.• Responsible for improving user engagement metrics such as user retention and conversion rates.• Create wireframes, prototypes, and visual designs that communicate and iterate on design concepts, and ensure design consistency across products and features.• Mentor and coach junior designers, providing feedback and guidance to improve their skills and help them grow in their roles.• Communicate design decisions and rationale to stakeholders and executives, and advocate for user-centered design principles within the organization.• I played a key role in developing a research repository that stores relevant information for the product team

Bento Gonçalves, Rio Grande Do Sul, Brasil

𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀:•𝗣𝗶𝘅As Product Designer, I was responsible for end-to-end implementation of the PIX project (instant payment system in Brazil), resulting in an x% increase in revenue from financial services after the first six months. •𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗟𝗶𝗻𝗸I played a crucial role in developing the Payment Link project, which not only provided ERP system users with a wide range of payment options, but also offered the added benefit of automated payment status reconciliation. This innovative solution generated a new source of revenue and provided customers with increased convenience and seamless payment tracking.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Collaborate with cross-functional teams to ensure designs meet user needs, technical requirements, and business goals• Create user personas and user journeys to help the team understand the user's needs and behaviors.• Test designs with users to identify areas for improvement and iterate on designs based on feedback• Create design solutions that are user-centered and visually appealing• Communicate design decisions and rationale to stakeholders and team members• Conduct user research, usability testing, and analyze user feedback to inform design decisions and validate solutions.

Bento Gonçalves, Rio Grande Do Sul

𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀•𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲An extensive information architecture study was conducted, leading to significant improvements in the organization and functionality of the system. Key enhancements included the implementation of a contextual menu, introduction of new breadcrumbs, and refinement of the taxonomy. These changes resulted in a more intuitive user experience and smoother navigation throughout the system.•𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Create design solutions that are user-centered and visually appealing• Communicate design decisions and rationale to team members• Conduct user research, usability testing, and analyze user feedback to inform design decisions and validate solutions.

Amélia Doces Caseiros is a family-owned business, which is passionate about creating handmade artisanal sweets, made with high-quality peanuts and coconut. Our products are made using traditional recipes and are carefully prepared by hand, bringing the authentic taste of our cuisine to your home.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Advised the company on growth strategies, achieving solid results and surpassing financial goals.• Developed operational optimization plans that increased efficiency and reduced costs for the client, by providing strategic insights.• Helped the business adapt to market changes and achieve a competitive edge.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Maintain accurate and up-to-date information in our company's CRM system for sales pipeline reporting.• Develop and execute a strategic plan to engage partners, drive referrals, and achieve sales targets within the territory.• Collaborate with stakeholders and participate in workshops to understand customer needs and requirements.• Apply deep expertise in relevant technologies, in order to develop and configure customized solutions that meet client needs, while staying up-to-date with the latest advancements in these technologies.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Streamlined operational processes, resulting in a significant reduction in production time and cost savings.• Implemented a quality control system, leading to improved product quality and customer satisfaction ratings.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Develop and implement operational strategies and initiatives that align with the organization's goals and objectives.• Lead and manage the day-to-day operations of the organization, including but not limited to supply chain, logistics, procurement, and customer service.• Develop and maintain operational policies, procedures, and standards to ensure consistent and efficient operations across the organization.• Collaborate with the team to identify opportunities for process improvements, cost reductions, and productivity enhancements.• Ensure compliance with industry standards, regulations, and best practices.• Develop and maintain strong relationships, including vendors, partners and customers, to support the organization's growth and success.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Structured product pricing and cost framework, optimizing profitability and ensuring competitive pricing strategies.• Successfully implemented the ERP system, streamlining operations, improving data accuracy, and enhancing overall efficiency.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Partner with business leaders to drive financial performance, provide financial insights, and support decision-making processes.• Build and maintain financial models, forecasts, and budgets that align with business strategies and goals.• Analyze financial data and metrics to identify trends, risks and opportunities, as well as provide recommendations to improve financial performance.• Ensure compliance with accounting principles, financial regulations, and internal policies and procedures.• Manage the monthly/quarterly financial close process, including the preparation of financial statements, journal entries, and account reconciliations.• Serve as a finance subject matter expert and provide guidance and training to non-finance stakeholders to improve their financial literacy and decision-making abilities.

Philogus Studio is a creative agency that offers branding, design, web development, and content creation services to help businesses improve their online presence and succeed in a competitive market.As the UX designer, I designed and developed client websites, ensuring that their business goals were met and user-centered designs were created. I also provided post-design support and ensured compatibility with WordPress.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Successfully structured the UX design area, leading the development and execution of user experience design initiatives and collaborating with cross-functional teams to align products and services with user needs and business goals.• As a Ux Designer for award-winning wineries in the Vale dos Vinhedos region, I had the pleasure of working on design projects for websites and hotsites, providing attractive and functional visual experiences to visitors. These prestigious companies have received recognition for their excellence in industry-leading competitions such as the International Wine Challenge, Citadelles Du Vin, among others.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Collaborate with the client to understand their business goals and objectives, and ensure that the user experience aligns with these goals.• Create user-centered designs that meet the client's requirements while also providing a high-quality user experience.• Communicate design decisions and rationale to the client and manage their expectations throughout the design process.• Provide post-design support, such as user testing and data analysis, to ensure that the product continues to meet the client's needs and provides a positive user experience.• Develop UX designs that are compatible with WordPress, ensuring that the design can be implemented effectively on the platform and meets the client's needs.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Create user-centered designs that meet the client's requirements while also providing a high-quality user experience.• Develop UX designs that are compatible with WordPress, ensuring that the design can be implemented effectively on the platform and meets the client's needs.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Develop creative concepts and designs for branding, web, and marketing materials. • Create and edit visual content like graphics, images, and videos• Communicate with clients and team members to ensure project progress.• Maintain high attention to detail and quality in all design work.• Contribute to a positive and collaborative team culture at Philogus Studio

Postgraduate Degree, User Experience Design

According to the QS World University Rankings 2022, PUCRS ranks as the #1 private university in the southern region of Brazil..

Extension Course, Market Research

According to Times Higher Education (THE), UCS - Universidade de Caxias do Sul has been included, for the third consecutive year.

Graphic Design

FSG is one of the best university centers in Brazil, achieving a score of 4 in the Guia da Faculdade evaluation. The Graphic Design course.

Education record