Gustavo Caraballo Email & Phone Number

Chandler, Az, Us

Monitored analytics and KPIs, creating new reports for various engagements and drove campaign improvement via integrated reporting software. Developed leads along the buyer's journey, customizing messaging and tactics for a relevant experience. Led a team of writers, designers, and operation specialists for content creation and growth campaign adjustments, including tiered annual, quarterly, and evergreen campaigns. Provided Outreach sequences, Talking Points, and lead background information for cohesive messaging with inbound and outbound SDR teams. Developed content calendar and timely materials such as webinars, white papers, ebooks, blogs, and drop pieces; directly reported to senior management and stakeholders.-Enhanced and maintained operational integrity of tech stack, including Marketo, 6sense, Outreach, Salesforce, via regular calls with software enablement departments.-Managed lead flow from diverse marketing channels into Sales team funnel, spanning content syndicators, lead developers, review sites, social platforms, email marketing, tradeshows, and digital advertising.-Secured $2.9M in revenue through marketing initiatives, representing a significant 11.4% of total sales.-Achieved a 73% reduction in the cost associated with Sales Accepted Leads.-Expanded newsletter subscriber base by over 7,000 through the launch of a LinkedIn version.-Doubled LinkedIn followers in 2023, exceeding 12,000, driven by two employee advocate programs and posting strategy.

Chandler, Az, Us

Create and manger the growth of the SW Safety brand single use gloves. Manager sales representative teams by assisting in quoting and advising on opportunities. I also assist in the creation of marketing materials and supervising the production and customer service staff.

• May 2008 initiated a change in the business by establishing a strong, organized structure, and creating procedures and policies.• Exceeded expectations and was promoted; given control in advertising, purchasing, and operations within three months of hire.• March 2009 eliminated unnecessary expenses by taking marketing in house, saved the company an annual expense of $180,000.• Implemented an automated product suggesting to increase sales by 20%.• Evolved the company brand : Re-creating the full website with a professional look and simplistic functionality. Implementing brand on every document distributed to customers (e.g. Invoice, box, letters etc.). Expanded a large community of followers and integrated marketing communications (Social Media Marketing). Added affiliate companies to help push brand. Established and expanded brand by consistently appearing in conventions which established a growth of sales.• By implementing Social Media Marketing and improving our Search Engine Optimization (SEO), I successfully led Asian Food Grocerto the top of page one in Google, and is now the largest and most dominant source for online Asian Food.• Introduce a new check out system in 2010 by using Google and Amazon sales increase by 13% • In 2010 increased revenue and profit by providing wholesale for larger purchasers, ordersstarted from from $1000 per week and continually increased to $25,000 per week.• I designed and constructed two stores, inline graphics, outdoor advertising in a diligent time frame.

Partnership of designs for freelance visual graphic design, event promotion and advertising design, and website development. Generating new images and style to improve your companies brand. Providing to increase views, sales, and customers.

Menlo Park, Ca, Us

• Assemble final PDFs for print • Skillfully used InDesign and Photoshop for a marketing campaign with Safeway Grocery Store • Constructed print ads by assembling newspaper files for Safeway• Assist in production for in store marketing materials for Safeway• Enhanced brochures by reconstructing images on mailer layouts for the City of San Francisco.

Speak with monthly advertisers and update their monthly ad. This includes concepting ideas and promotions, photographing products within the store, and designing and inserting the new ad into the layouts. I would collect payments and follow up with contracts. It was also in my job to film the owner throughout the San Gabriel Valley, while he conducted interviews. Then edit the footage into a weekly TV show.

Course Completed, Sustainability Studies

Associates Of Arts, Multi Media Animation

Fine Arts And General Education Classes