Gustavo C Silva Email & Phone Number

São Paulo, Brazil

Campinas, São Paulo, Brasil

Campinas, São Paulo, Brasil

- After nearly a year working as a UX Researcher, I was invited by the Director of Products to join the team and take on the management of the mobile squad. At the time, the company was undergoing a rebranding and repositioning, and my first major task was to plan the gradual launch of the new application for users.- Following the launch, I was responsible for overseeing version updates and managing the product's maintenance activities.- Once we achieved a secure and stable environment with the new versions, I implemented performance improvement projects and event metrication initiatives. This was done to provide teams with greater clarity on solution usage. Today, all our product decisions can be rooted in application usage data, enhancing our assumptions' reliability.- Achievements: - ▲+81.25% increase in the app rating. - ▲+128% increase in the number of metricated events. - ▲+07% increase in the number of properties shared via the app.

- This marked my inaugural experience as a UX Researcher in the technology market. A new design team was in the process of being assembled at the time of my arrival, with the aim of crafting a fresh user experience for the company's products.- Over the span of 11 months, my focus remained on forging a stronger connection with users, in order to gain a clearer understanding of the challenges and needs they encountered in their daily routines. Simultaneously, I worked to discern how our products were perceived as solutions.- Achievements: - 49 real estate agencies interviewed. - 33 usability tests conducted. - 33 concept tests executed. - 10 insights proposed and implemented. - 7 squads assisted. - 3 brainstorming facilitations led. - 1 design chapter presented.

São Paulo, Brasil

- Studio Chova started during my final year of college. The concept initially started as a video production company that would be a business partner to a photography studio owned by one of the professors. The project gradually transformed into a creative studio when certain clients began requesting diverse solutions. I adapted accordingly.- As an entrepreneur, I took on the responsibility of prospecting, managing finances, planning and overseeing timelines and deliverables, studying the market, in addition to executing projects as a photographer, designer, and video producer.- Companies and Projects: - Totvs - Development of the new visual identity for an internal marketing project. - Conductor - Photography and video production for content bank enrichment. - Skechers - Photography and video production for online campaigns. - Sírio-Libanês - Creation of a new visual identity for results presentation in animation format. - Duracell - Creation of the new visual identity for results presentation. - Jorge e Mateus - Photo and video production for collaboration with the current Clube do Malte.

São Paulo E Região, Brasil

- This marked my debut role in the field of communication. Following a pilot project as a photographer, where I captured over 500 employees across the stores in Brazil, I was invited to step into the role of a visual designer for an internal project within the company.- I took on the responsibility of crafting graphic and visual materials for the company's internal communication, with a primary focus on a major data management change initiative with a nationwide impact on operations. This encompassed the creation of training materials, newsletters, employee manuals, and other internal communications, ensuring that messages were clear and relevant to all.- My objective was to publicize and document corporate events and other endeavors that fostered the company culture and encouraged employee engagement with the project. It was imperative to ensure that the company's internal communications were effective, engaging, and pertinent to employees, contributing to a positive organizational culture and a high level of engagement.

Postgraduate Degree, Business Strategy & Management

Bacharelado Em Artes, Fotografia E Cinema, 10