• Write news, album/track reviews, festival reviews and tech articles about the dance music industry• Enhance and optimize all articles for best SEO results using WordPress

•Executed and maintained Pechanga's digital marketing efforts, which included developing and executing content, managing social media accounts, and ensuring SEO was up to date on the site• Monitored and managed Pechanga's online presence across Facebook, Twitter, Instagram, YouTube, LinkedIn, Yelp, TripAdvisor, Google Business Review and well as contact email inboxes• Collaborated with the LA Rams, LA Clippers, and SoFi Stadium to create partnership content and giveaways, which helped increase brand awareness and engagement with target audiences

• Managed organic social media strategy/content calendars on Instagram, Facebook, Twitter, TikTok, YouTube and Spotify ranging from 15,000 to 4,150,000 followers/like resulting in an increase in engagement/brand awareness• Created engaging e-blast campaigns for clients on Mailchimp such as newsletters, album releases, and event promos, which resulted in a 20% increase in client email open rates. This increase in engagement subsequently led to increased ticket sales and event awareness• Produced video content and graphics for clients using Adobe Premiere and Adobe Photoshop• Proactively interacted with social media followers, fostering a sense of community engagement• Developed successful social media campaigns for multiple monthly album releases/live events

• Created and managed organic social media posts/stories for the Instagram account, which increased by 4K followers during time in position• Oversaw and curated organic content for the EDM ID TV Instagram account• Coordinated and lead Goldenvoice giveaway collaborations that occured on Gleam, Instagram and Facebook • Took photos and videos of festivals and concerts for the Instagram stories• Wrote up festival reviews, album reviews, artist interviews, artist features and giveaway blog posts• Directed the marketing and artist relations efforts for the Virtual Horizon Festival livestream

• Worked with Sr. Leadership to establish effective strategies for all existing NAHREP social media tools, as well as development/use of new tools, as they relate to a broad range of project areas• Created, maintained and managed posting/maintenance schedule for all social media• Supported creation and execution of video and new media (blogs, podcasts, streaming services, mobile)• Assisted marketing team with digital events• Managed national email campaigns (e-blasts) including event-related promotion• Helped maintain and update Web page• Worked closely with PR team on media relations as it applies to digital activities and social postings• Worked as directed by Senior Leadership on Special Projects• Took the lead in initiating the organization's Instagram Reels and TikTok content efforts, resulting in a 1K increase in Instagram following during the time in position

• Crafted and implemented social media and digital marketing campaigns in order to exceed client goals• Produced copy/media content and also planned 11 monthly social media campaigns via HeyOrca• Built and updated Facebook, Instagram, Twitter and LinkedIn profiles and blogs of 13 clients • Reported monthly progress through Google Analytics and Data Studio on all running campaigns • Synchronized the content creation process between 13 clients, multiple writers and designers • Developed marketing materials such as infographics, videos, blogs diagrams, promotions, and social posts• Formed paid social media advertising campaigns on Facebook, Instagram and Twitter for 11 clients

• Authored and distributed the campus newsletter and community newsletter to over 10,000 subscribers, 30,000 SDSU undergraduate students and entrepreneurs associated with the university• Created additional copy content in order to market the center/business major to SDSU students and alumni• Conducted interviews and wrote content for semester reports sent to the main donors of the center• Worked on side projects such as creating brochures, transcribing and translating Spanish interviews to English

• Constructed and implemented the brand development and marketing of the music organization at SDSU• Organically grew the Instagram account from 300 followers in Aug. 2018 to 900 followers in March 2019 • Increased the on-campus Silent Disco’s attendance by 70 percent from 2017 to 2018• Delegated three directors, Director of Social Media and two Co-Directors of Photography and Videography• Managed and oversaw the analytics for the Instagram, Facebook and Twitter accounts of the organization

• Prepared quality event recaps and reports by creating specific content as requested • Worked efficiently together as a team with other promotion coordinators and technicians• Executed radio station promotional activities as directed• Provided direct support to activations supervisor, sales managers and general manager

• Created a playlist of music for an estimated one hour of on-air time• Wrote engaging blog posts that mainly focused on the electronic dance music industry

• Covered and informed students of the SDSU West vs Mission Valley initiative, one of the biggest issues in San Diego• Wrote for the news section of the newspaper• Worked on multimedia pieces that would be posted on the newspaper's Facebook and website