Gustavo Cristobal Email & Phone Number

Tzoran, Hamerkaz, IL

• Write news, album/track reviews, festival reviews and tech articles about the dance music industry
• Enhance and optimize all articles for best SEO results using WordPress

Temecula, CA, US

• Executed and maintained Pechanga's digital marketing efforts, which included developing and executing content, managing social media accounts, and ensuring SEO was up to date on the site
• Monitored and managed Pechanga's online presence across Facebook, Twitter, Instagram, YouTube, LinkedIn, Yelp, TripAdvisor, Google Business Review and well as contact email inboxes
• Collaborated with the LA Rams, LA Clippers, and SoFi Stadium to create partnership content and giveaways, which helped increase brand awareness and engagement with target audiences

US

• Managed organic social media strategy/content calendars on Instagram, Facebook, Twitter, TikTok, YouTube and Spotify ranging from 15,000 to 4,150,000 followers/like resulting in an increase in engagement/brand awareness
• Created engaging e-blast campaigns for clients on Mailchimp such as newsletters, album releases, and event promos, which resulted in a 20% increase in client email open rates. This increase in engagement subsequently.
• Produced video content and graphics for clients using Adobe Premiere and Adobe Photoshop
• Proactively interacted with social media followers, fostering a sense of community engagement
• Developed successful social media campaigns for multiple monthly album releases/live events

• Created and managed organic social media posts/stories for the Instagram account, which increased by 4K followers during time in position
• Oversaw and curated organic content for the EDM ID TV Instagram account
• Coordinated and lead Goldenvoice giveaway collaborations that occured on Gleam, Instagram and Facebook
• Took photos and videos of festivals and concerts for the Instagram stories
• Wrote up festival reviews, album reviews, artist interviews, artist features and giveaway blog posts
• Directed the marketing and artist relations efforts for the Virtual Horizon Festival livestream

San Diego, CA, US

• Worked with Sr. Leadership to establish effective strategies for all existing NAHREP social media tools, as well as development/use of new tools, as they relate to a broad range of project areas
• Created, maintained and managed posting/maintenance schedule for all social media
• Supported creation and execution of video and new media (blogs, podcasts, streaming services, mobile)
• Assisted marketing team with digital events
• Managed national email campaigns (e-blasts) including event-related promotion
• Helped maintain and update Web page

San Diego, California, US

• Crafted and implemented social media and digital marketing campaigns in order to exceed client goals
• Produced copy/media content and also planned 11 monthly social media campaigns via HeyOrca
• Built and updated Facebook, Instagram, Twitter and LinkedIn profiles and blogs of 13 clients
• Reported monthly progress through Google Analytics and Data Studio on all running campaigns
• Synchronized the content creation process between 13 clients, multiple writers and designers
• Developed marketing materials such as infographics, videos, blogs diagrams, promotions, and social posts

San Diego, California, US

• Authored and distributed the campus newsletter and community newsletter to over 10,000 subscribers, 30,000 SDSU undergraduate students and entrepreneurs associated with the university
• Created additional copy content in order to market the center/business major to SDSU students and alumni
• Conducted interviews and wrote content for semester reports sent to the main donors of the center
• Worked on side projects such as creating brochures, transcribing and translating Spanish interviews to English

San Diego, California, US

• Constructed and implemented the brand development and marketing of the music organization at SDSU
• Organically grew the Instagram account from 300 followers in Aug. 2018 to 900 followers in March 2019
• Increased the on-campus Silent Disco’s attendance by 70 percent from 2017 to 2018
• Delegated three directors, Director of Social Media and two Co-Directors of Photography and Videography
• Managed and oversaw the analytics for the Instagram, Facebook and Twitter accounts of the organization

• Prepared quality event recaps and reports by creating specific content as requested
• Worked efficiently together as a team with other promotion coordinators and technicians
• Executed radio station promotional activities as directed
• Provided direct support to activations supervisor, sales managers and general manager

San Diego, CA, US

• Created a playlist of music for an estimated one hour of on-air time
• Wrote engaging blog posts that mainly focused on the electronic dance music industry

• Covered and informed students of the SDSU West vs Mission Valley initiative, one of the biggest issues in San Diego
• Wrote for the news section of the newspaper
• Worked on multimedia pieces that would be posted on the newspaper's Facebook and website

Bachelor Of Arts - Ba, Journalism

Associate Of Arts - Aa, Journalism