Gustavo De Mello Email and Phone Number
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A Progressive Executive Who Builds Teams, Brands and Business in industries of high emotional involvement such as Sports & Hospitality or high transaction frequency such as Finances, QSR & CPG.Track record in uncovering business problems, identifying behavior we want to impact and addressing it through relevant & creative solutions.I'm comfortable with ambiguity and use my strategic thinking skills to help business and peers navigate uncertainty. Lead by motivating, allowing people to succeed and prioritizing speed and action. Success comes from loving what I do, caring about those I work with and having no fear of decision making.BRAND TRANSFORMATION & STRATEGY. Developed Brand strategy for brands such as Vegas, NBA, Bally's, State Farm, McDonald's, Tecate. Developed & launched Las Vegas campaigns across all verticals. Led and built Harvard Maintenance companies websites and digital footprint. Revamped and implemented Harvard's new brand identity, Social Media and PR verticals. Developed Go To Market for FinTech, Sports, CPG, Streaming, Entertainment and others. Brought and Built Strategy discipline to NBA’s Marketing. Integrated CRM, Data, analysis and measurement into NBA’s Marketing . Reinvented Media investment from 15% digital to 80% digital at the NBA. Structured McDonald's Global Strategy Advertising team. iconic advertising campaigns (ie: “Jake, from State Farm”)GROWTH & OPERATIONS: . Partnered and Implemented Sales campaign, generating $10M+ in deals at Harvard. Structured and lead Marketing team at Harvard - Budget, Brand, Comms, SM, Digital, Media, etc. Owned 75% of NBA's Marketing budget. Led Global audience expansion for the NBA, growing fan base by +20% in 2 years. Led McDonald's Global Ad Strategy (52 countries). Built and advised on structuring Marketing Organizations in multiple industries. P&L accountability and asset management worth north of $200MM. Launched and developed new business streams: NBA 2K League (eSports) and NBA Gatorade LeagueCULTURE & COLLABORATION:. Led cross-departmental Hospitality pillar at R&R. Beloved Mentor, known for skill development. Developed cross-functional processes incorporating Broadcast, Retail & Marketing partners at the NBA. Keen ability to assess talent positioning them to perform their best. Excellent motivator, allowing people to succeed and prioritizing speedAvailable for Board engagements."Wisdom Begins In Wonder" is my motto and I love sports, wine, travel, motorcycles, movies, geopolitics and behavioral economics.Gdemello100@gmail.com
Magna Labs
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Co-Founder & Managing PartnerMagna Labs Jan 2024 - PresentC-suite and Board on-demand services with fractional advisory and operational support.Our clients are mid-size businesses in need to accelerate or transform, global corporations with the need to get ad-hoc support and startups who want to scale and expand.From Business Development, Strategy and Finances to Sales, Marketing, Branding and Team Organization, we bring our domestic and international Executive experiences to help you move from Good to Great.
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Member - International Executives Group - Invitation OnlyInternational Executive Resources Group (Ierg) Jul 2020 - PresentEast Hartford, Connecticut, Us -
MemberThe Executive Forum 2019 - PresentNew York, Ny, Us -
Cmo/Partner - Start Up: Brand, Business, Acquisition, RetentionStriv3 - Remote Sports Coaching Aug 2020 - PresentMiami, UsRemote & personalized basketball training. Download @apple store. -
Advisory BoardFix Payments Inc. Aug 2021 - Aug 2024Miami, Florida, Us -
Evp Of StrategyR&R Partners Jul 2022 - Dec 2023Las Vegas, Nevada, UsRecruited by ex-client to join leadership team while building expertise, improving creative output and re-positioning agency for growth. Top clients include City of Las Vegas (LVCVA - Brand, Sports, Business, SM), Discover Puerto Rico, Bally Sports+, Pier 66, F1, SuperBowl2024, Allegiant Airlines, New Business -
Svp MarketingHarvard Maintenance Oct 2021 - Jul 2022Miami, Fl, UsRecruited to build Marketing dept focused on Growth. Partnered with Commercial & Operations on strategy and created a Marketing machine: Digital, SEO, Social, Lead Generation, Branding, PR, Content -
Founder | Principal - Marketing, Brand, Strategy, CreativeThe Whole Of The Moon Llc - Marketing Consulting Oct 2018 - Oct 2021Back to entrepreneurial roots, B to B and B to CMain industries: FinTech, Hospitality, CPG, Sports, Retail, BroadcastingClients: Las Vegas, Estrella Broadcasting, PepsiCo, The Academy, Yewno, Unilever, Dove Men, MillerCoors, BTDT, Agencies, and others
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Svp Global Marketing - Brand, Strategy, Digital, Advertising, Social, Media, Youth, Event StrategyNational Basketball Association (Nba) Apr 2015 - Jun 2018New York, Ny, UsRecruited by State Farm client who became NBA’s CMO and needed a right-hand to build department.Team of 40 in the US and worldwide. Results:• Grew Millennial/Gen Z audiences by 20% with global creative adopted for the first time by all 30 teams• $200M in asset management and direct P&L of over $50M• Saved 25% of budget by developing and implementing new brand identity system ahead of schedule• Co-led integration of 40M names into day-to-day marketing by merging strategy and CRM data• Helped activating $50M+ in marketing partner’s investment by working close to their executives, understanding their goals and identifying solutions (ESPN, Nike, State Farm, Budweiser, Amex)• Identified reachable audience of 600M+ by co-creating and championing 1st ever Global segmentation• Entered eSports (NBA 2KLeague) and helped bringing $4M annually with new NBA Gatorade League• Re-invented internal processes streamlining integration with Retail, Basketball Ops, Content, Finance• Expanded and integrated marketing organization throughout all 14 global offices -
Svp Global Strategy DirectorDdb Oct 2010 - Apr 2015New York, Ny, UsRecommended by peers and recruited by CHRO to bring different leadership and save State Farm account.Led all strategy (messaging, digital, mass, social) for top clients, McDonald’s Global and State Farm, with a team of 10 in the US and 5 (direct reports) globally. Member of DDB’s McDonald’s Global Management team. • $100MM revenue in 5 years (20%+ margins) by winning State Farm account (Insurance & Financial Services)• Key work: “Jake, from State Farm”, Aaron Rodgers’ “Discount Double Check”, 100M+ organic views for McDonald’s Soccer World Cup viral video.• Other clients: PepsiCo, Capital One, La Quinta Hotels and Safeway Supermarkets• Won multiple awards: Cannes, Webby’s, Clio, others -
Svp Director Of Strategic Planning (Cso) - Hispanic Division Of Leo BurnettLapiz Feb 2001 - Oct 2010Chicago, Illinois, UsRecruited by CEO to build non-existent Strategy, Research/Data team.Member of Leo Burnett’s North America Leadership team. Management of top Hispanic agency• $100M+ and consistent 25-30% margin over 9 years of executive management• Clients: P&G, Allstate, Disney, GMC, Kellogg’s, Coke, Wrigley, Chase, Tecate/Beck’s beer -
Senior Director - Co-OwnerMauro Ivan Marketing Editorial Mar 1986 - Sep 1999Family owned, brought Content Marketing to Brazil and Latin America• US$ 2,5M in yearly billings (equivalent of $4M today, with 11 employees); 20% yearly growth• Top clients: Pfizer, Novartis, Dow, BankBoston, Diners Club, Ford
Gustavo De Mello Skills
Gustavo De Mello Education Details
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Northwestern UniversityIntegrated Marketing Communications -
School Of Business At Sonoma State UniversityWine Business Management
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Wine & Spirit Education TrustLevel 2 Award In Wines
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Espm Escola Superior De Propaganda E MarketingAdvertising
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Faculdade Cásper LíberoJournalism
Frequently Asked Questions about Gustavo De Mello
What company does Gustavo De Mello work for?
Gustavo De Mello works for Magna Labs
What is Gustavo De Mello's role at the current company?
Gustavo De Mello's current role is Marketing Executive | Management, Strategy, Execution | Brand Transformation | Creative, Analytics, Media, Culture, Leadership | Client (NBA, Harvard) & Agency (R&R, DDB, Leo Burnett: Vegas, McD, State Farm, Coke, P&G).
What is Gustavo De Mello's email address?
Gustavo De Mello's email address is gd****@****int.com
What is Gustavo De Mello's direct phone number?
Gustavo De Mello's direct phone number is +177366*****
What schools did Gustavo De Mello attend?
Gustavo De Mello attended Northwestern University, School Of Business At Sonoma State University, Wine & Spirit Education Trust, Espm Escola Superior De Propaganda E Marketing, Faculdade Cásper Líbero.
What skills is Gustavo De Mello known for?
Gustavo De Mello has skills like Strategy, Integrated Marketing, Marketing, Digital Strategy, Creative Strategy, Advertising, Brand Development, Marketing Strategy, Brand Architecture, Mobile Marketing, Strategic Planning, Customer Insight.
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