A Progressive Executive Who Builds Teams, Brands and Business in industries of high emotional involvement such as Sports & Hospitality or high transaction frequency such as Finances, QSR & CPG.Track record in uncovering business problems, identifying behavior we want to impact and addressing it through relevant & creative solutions.I'm comfortable with ambiguity and use my strategic thinking skills to help business and peers navigate uncertainty. Lead by motivating, allowing people to succeed and prioritizing speed and action. Success comes from loving what I do, caring about those I work with and having no fear of decision making.BRAND TRANSFORMATION & STRATEGY. Developed Brand strategy for brands such as Vegas, NBA, Bally's, State Farm, McDonald's, Tecate. Developed & launched Las Vegas campaigns across all verticals. Led and built Harvard Maintenance companies websites and digital footprint. Revamped and implemented Harvard's new brand identity, Social Media and PR verticals. Developed Go To Market for FinTech, Sports, CPG, Streaming, Entertainment and others. Brought and Built Strategy discipline to NBA’s Marketing. Integrated CRM, Data, analysis and measurement into NBA’s Marketing . Reinvented Media investment from 15% digital to 80% digital at the NBA. Structured McDonald's Global Strategy Advertising team. iconic advertising campaigns (ie: “Jake, from State Farm”)GROWTH & OPERATIONS: . Partnered and Implemented Sales campaign, generating $10M+ in deals at Harvard. Structured and lead Marketing team at Harvard - Budget, Brand, Comms, SM, Digital, Media, etc. Owned 75% of NBA's Marketing budget. Led Global audience expansion for the NBA, growing fan base by +20% in 2 years. Led McDonald's Global Ad Strategy (52 countries). Built and advised on structuring Marketing Organizations in multiple industries. P&L accountability and asset management worth north of $200MM. Launched and developed new business streams: NBA 2K League (eSports) and NBA Gatorade LeagueCULTURE & COLLABORATION:. Led cross-departmental Hospitality pillar at R&R. Beloved Mentor, known for skill development. Developed cross-functional processes incorporating Broadcast, Retail & Marketing partners at the NBA. Keen ability to assess talent positioning them to perform their best. Excellent motivator, allowing people to succeed and prioritizing speedAvailable for Board engagements."Wisdom Begins In Wonder" is my motto and I love sports, wine, travel, motorcycles, movies, geopolitics and behavioral economics.Gdemello100@gmail.com
Listed skills include Strategy, Integrated Marketing, Marketing, Digital Strategy, and 36 others.
