Gustavo Franco, Msc work email
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Gustavo Franco, Msc personal email
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Gustavo Franco holds a Master's degree in Business Development Management from Universidade Presbiteriana Mackenzie, a Bachelor's degree in Business Administration, and a postgraduate degree in Digital Communication and New Technologies Management. He has 15 years of experience working in advertising agencies, media outlets, and companies. He has worked at agencies such as Santa Clara, Labelium, BETC/Havas, and Oliver, collaborating with brands like Microsoft, Pernod Ricard, Heineken, Coca-Cola, Dior, Ambev, Boticário, among others. In media, he worked at TikTok, managing brands such as Unilever, Coca-Cola, and Heineken. In marketing, he served as Growth Manager at Bacio di Latte. Gustavo is also a researcher on consumer behavior, entrepreneurship, and new technologies at Universidade Presbiteriana Mackenzie, in addition to being a professor in the fields of digital marketing, data, and corporate education. Gustavo is currently managing the programmatic solutions hub for Publicis Groupe in Brazil.
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Sr Product Gtm SpecialistUberSão Paulo, Brazil -
Media Solutions DirectorPublicis Groupe Oct 2024 - PresentParis, Ile De France, Fr• Led the CPX team in developing innovative media solutions for agency clients, optimizing media investments, and implementing data-driven strategies.• Oversaw comprehensive media investments and disseminated media insights to foster a culture of data-informed decision-making. -
Invited ProfessorUniversidade Presbiteriana Mackenzie Jun 2024 - PresentSão Paulo, São Paulo, BrTeaching Strategic Marketing Planning for MBA courses. -
Invited ProfessorEspm Escola Superior De Propaganda E Marketing Jan 2024 - PresentSão Paulo, São Paulo, Br -
Invited ProfessorEscola Superior De E-Commerce Jun 2023 - PresentBrTeaching the following disciplines: - Performance Marketing- Data driven marketing- Data analytics - Business Design - Marketing strategy -
Invited ProfessorLive University Jun 2023 - PresentSão Paulo, Sp, Br -
ProfessorCrehana Jan 2022 - PresentCiudad De México , Federal District, Mx -
Managing DirectorLabelium Aug 2022 - Oct 2024Paris, Ile-De-France, Fr• Developed sophisticated digital sales channel strategies for luxury brands like Dior, Givenchy, and Lacoste.• Led the Brazilian business unit at Labelium, focusing on strategic marketing initiatives.• Achieved a significant increase in revenue through innovative marketing campaigns.• Spearheaded the implementation of cutting-edge technologies to enhance brand visibility and sales. -
Sr. Client Solutions Manager (Unilever, Coca-Cola, Heineken)Tiktok Jan 2022 - Jul 2022Los Angeles, California, Us• Managed the CPG portfolio for powerhouse brands like Unilever, Coca-Cola, and Heineken, driving strategic collaborations and growth opportunities.• Developed innovative marketing strategies to enhance brand visibility and consumer engagement, resulting in increased market share and revenue growth.• Led cross-functional teams to execute successful campaigns and product launches, ensuring alignment with client objectives and KPIs. -
Marketing Manager (E-Commerce, Media & Crm)Bacio Di Latte Nov 2020 - Dec 2021São Paulo, Sp, Br• Managed growth marketing strategies for e-commerce, media, and CRM at Bacio di Latte in São Paulo, Brasil.• Implemented successful e-commerce initiatives, handled paid media campaigns, and managed CRM effectively.• Led SEO management, business planning, P&L management, content production, and agency and stakeholder management. -
Media & Business Intelligence ManagerVeloe Nov 2019 - Oct 2020Barueri, São Paulo, Br• Led strategic initiatives in paid media and business intelligence at Veloe, securing 500k clients during Brazil's first pandemic wave.• Navigated the company through the challenges of the COVID-19 pandemic, propelling the toll tag service to success.• Developed key insights and strategies to drive growth and market share in the competitive landscape. -
Media & Analytics ManagerMicrosoft Aug 2018 - Jul 2019Redmond, Washington, Us• Orchestrated comprehensive paid media plans across 19 LATAM countries for Microsoft, focusing on meticulous planning and implementation.• Drove Microsoft's social listening program across five distinct business areas, ensuring strategic insights and brand reputation management. -
Media & Business Intelligence ManagerSanta Clara - Agência & Consultoria De Comunicação Jun 2017 - Jul 2018São Paulo, Sp, Br• Implemented digital transformation strategies at Santa Clara, leading to increased client engagement and revenue growth.• Utilized business intelligence tools to analyze data and drive strategic decision-making for the agency.• Developed innovative solutions to enhance the agency's digital presence and market positioning. -
Head Of Digital Strategy3Aw Brasil Jul 2016 - Jun 2017Rio De Janeiro, Br• Managed high-profile client portfolios such as GSK, OpenEnglish, and FOX, overseeing a talented team of 25 professionals in paid media, business intelligence, UX/UI design, project management, and social media.• Spearheaded strategic initiatives to drive digital growth and innovation, resulting in increased client satisfaction and revenue growth.• Implemented data-driven decision-making processes and optimized digital campaigns to achieve measurable results for clients. -
Digital Strategic Planner3Aw Brasil Jul 2015 - Jul 2016Rio De Janeiro, Br
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Digital Strategy ManagerAgência Visia Jan 2013 - Jul 2015São Paulo, Sp, Br• Developed and executed digital marketing strategies for fashion e-commerce brands, driving brand awareness and customer engagement.• Implemented innovative approaches to increase online sales and enhance customer experience through targeted campaigns.• Analyzed data and metrics to optimize marketing efforts and achieve a significant increase in ROI. -
Digital Strategic PlannerFocusnetworks - Onlife Marketing Transformation Jan 2010 - Jan 2013São José Dos Campos, São Paulo, Br• Orchestrated comprehensive digital projects for Consumer Packaged Goods brands, rooted in analytics.• Developed strategic plans within the social media landscape to drive brand engagement and awareness.
Gustavo Franco, Msc Skills
Gustavo Franco, Msc Education Details
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Universidade Presbiteriana MackenzieBusiness Development Management -
Fgv - Fundação Getulio VargasMarketing & Digital Business
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Mit Sloan School Of ManagementDigital
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Miami Ad SchoolAdvertising
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Centro Universitário SenacDigital Media Management
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Anhanguera EducacionalBusiness Administration
Frequently Asked Questions about Gustavo Franco, Msc
What company does Gustavo Franco, Msc work for?
Gustavo Franco, Msc works for Uber
What is Gustavo Franco, Msc's role at the current company?
Gustavo Franco, Msc's current role is Sr Product GTM Specialist.
What is Gustavo Franco, Msc's email address?
Gustavo Franco, Msc's email address is gu****@****ail.com
What schools did Gustavo Franco, Msc attend?
Gustavo Franco, Msc attended Universidade Presbiteriana Mackenzie, Fgv - Fundação Getulio Vargas, Mit Sloan School Of Management, Miami Ad School, Centro Universitário Senac, Anhanguera Educacional.
What skills is Gustavo Franco, Msc known for?
Gustavo Franco, Msc has skills like Marketing Digital, Digital Marketing, Marketing, Social Media Marketing, Marketing Social, Social Media, Digital Strategy, Online Marketing, Marketing De Motor De Busca, Publicidade, Marketing Strategy, Digital Media.
Who are Gustavo Franco, Msc's colleagues?
Gustavo Franco, Msc's colleagues are Luke Lee, Jesse Ruiz, Salahuddin Hasan, Cassandra Rosario, Koami Amouh, Hector Huerta, Eshetu Negussie.
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