Teach hybrid and online courses in Sociology. Courses taught: -Cultural Diversity-Culture and Socialization

• Lead a team of Customer Insights Managers and Analysts.• Planned yearly research objectives to support corporate, individual business units, and marketing strategy.• Work with c-suite and VPs to drive customer insights across the organization. • Manage the Customer & Market insights budget.• Develop innovative ways to measure market share, category growth, and brand equity.

• Lead the planning and execution (project management) of research projects that support strategy, planning, launch, and marketing activities on the brand, category, retail, and private label packaged goods.• Consult with leadership and internal clients regarding research project priorities and management.• Run brand tracker and the voice of the customer program and share results with the executive team and across the organization.• Manage staff of analyst to help drive direction and report business unit level and customer analytics.• Report market share, share of wallet, and competitive analysis using a variety of external data sources.• Assist business units with data and insights on annual operation plans.

I used my consultative, business, and consumer insights knowledge to add value to client’s crowdsourcing data. I used data management, data mining, and statistical tools to uncovered trends and build business knowledge from data for Mobee’s clients. I set a new standard of reporting for some key Mobee clients.I worked with VP and Senior Sales Managers to develop marketing material based on data analysis and consumer behavior to open new market segments and attract new clients.

As a Senior Advisor, I assisted the business development team in creating customized approaches that helped answer clients' business objectives. Building an ad-hoc approach that helped answer difficult business questions is the reason Envirosell created this position. Assisted clients from the initial proposal, through project design, fielding, and results, assured the project's success. I also kept my eyes and ears open in search of new methodologies. I vetted new techniques to make sure they were reliable and accurate and not just the latest shiny research toy.

As the Director of Research & Methodology, I wore many hats. As the head researcher, I implemented, evaluated, and supervised the executions of many different, qualitative and quantitative, methodologies globally. These included non-intrusive observational, qualitative and quantitative interviews conducted in-store, in-home or internet based, focus groups and ideation sessions, eye-tracking, SMS and mobile applications.Additionally, I designed and implemented, with the help of my great team (see below), new research methods that answered clients' research questions, as well as worked with clients to explain and implement the findings. Some of the tools I developed that successfully launched to market were mobile diaries, SMS touch-point analysis, and Web-Alongs. I directly supervised a very talented and great team of approximately nine full and part-time staff of data analysts, transcribers, quality control specialists, video research assistants, and data entry personnel. As part of Sr. Staff, I helped guide and advised the CEO and COO on strategic decisions and new client acquisition working closely with the business development team. While my role was not a direct sales role, my involvement with the business development team was instrumental, especially in creating customized approaches that helped answer clients' business objectives.I designed and ran company-wide methodology seminars. Past topics include Basic Introduction to Statistics, Survey Design, Conducting Qualitative Interviews, and New Technologies for Conducting Observations and In-Store Research. As part of the global team, I helped oversee the network of licensees, ensuring standardized research practices across the network. I also assisted in seeking new agencies to increase the network of global licensees. Lastly, as part of Sr. Staff, I advised the CEO and COO on research methods, growth initiatives, and sales and marketing strategies.

Managed the data department team composed of full and part-time staff of data analysts, data entry specialists, and video data analysts. Developed efficiencies in data collection and processing which allowed the company to consolidate data collection methods from multiple departments to a single data department, making the company more profitable and efficient. Modernized intercept surveys tools by bringing in a mobile platform for conducting surveys that at the time was cutting edge (using Techneos technology, now Confirmit Mobile). This technology reduced interviewer error, eliminated the need for data entry, and quickened the process of data cleaning. The business results were substantial cost savings and much quicker turnaround times for our clients. This new process resulted in Envirosell being a pioneer in mobile research. This position also allowed me to work with other departments (project management and sales team) to customize project methodology design and implementation. There was also an increased integration with project managers to assist them in the display and interpretation of statistical data including recommendations and conclusions.Design and lead a successful series of methodology training sessions for data collectors, analysts, project managers, and international partners to standardize best practices and minimize data collection errors both domestically and internationally. Vetted and worked with outside vendors to outsource procedures when it made financial sense. Additionally, I research and develop new methodologies and field technologies to optimize operations and broaden the company product offerings.

Worked with a team of researchers in interpreting and displaying data to obtain insights that led to conclusions and recommendations for clients in the retail, food service, financial, packaged goods, and transportation industries.As the data lead, it was my job to clean and analyze data and respond to ad-hoc data requests utilizing a variety of software platforms, including SPSS, and MS Access and Excel on multiple concurrent projects.

As an Adjunct Lecturer, I taught undergraduate courses in the Sociology Department. Courses taught: Consumer Behavior, a 300 level course that covers a multidisciplinary approach to consumer behavior. The course begins with antiquity and runs through our modern age looking at modern marketing practices through a sociological lens. The course ends with a look at modern consumption practices and their influence on our society (social relations, the concept of the self, environmental impact). Topics covered included: choice criteria, behavioral predispositions, branding, marketing, advertising, and other relevant topics. The typical class size was 25-30 students. Used Blackboard Learn’s learning management system to post assignments, receive assignments and conduct exams. Introduction to Sociology is a 100 level introductory course. My approach is to use the concept of the sociological imagination introduced by C. Wright Mills to explain sociological concepts using examples from everyday life. Topics covered include culture, race theory, gender, crime, education, immigration, employment, the economy, inequality, and globalization. The typical class size was 25-30 students. Used Blackboard Learn’s learning management system to post assignments, receive assignments and conduct exams.

My first experience as a college professor was a great one. As a Visiting Faculty, I taught undergraduate courses via blended/hybrid and online learning platforms. I instructed several sections of Introduction to Psychology to a diverse group of students. I am especially proud to have been able to instruct many returning U.S. soldiers as they transitioned to civilian life. Topics covered include anatomy of the brain, consciousness, psychoanalytic theory, Gestalt psychology, abnormal psychology, attachment, cultural issues, and educational influences. The typical class size was 30 students. Used eCollege learning management system to post weekly discussion boards, assignments, and conduct exams.

Provided direct assistance to the Director of the Social Science Lab by communicating with department chairs and faculty, assisting them with their computer and data needs necessary for their grant work. Managed, a highly motivated, team of lab assistants.Assisted students with SPSS, SAS, STATA, MS OFFICE, and other applications.Assisted faculty and graduate students with large data sets including US Census data, ICPSR, PUMS and other publicly available data sets.

Conducted face to face in-depth interviews using a psychology based interview tool - Vignettes Qualitative Interview. [Vignette based interviews explore actions in context, clarify people’s judgments, and provide a less personal and, therefore, less threatening way of exploring sensitive topics]Implemented a data management system for the quantitative data (including setting up databases for data entry and maintaining quality control of the data). This research study resulted in several conference posters and peer-reviewed papers.