Gustavo Guida

Gustavo Guida Email and Phone Number

Head of Marketing @ Ratio
California, United States
Gustavo Guida's Location
Berkeley, California, United States, United States
Gustavo Guida's Contact Details

Gustavo Guida personal email

n/a
About Gustavo Guida

As an experienced entrepreneur and marketing/product leader, my 20+ years in the B2C and B2B sectors have been dedicated to transforming innovative ideas into successful ventures, particularly in FinTech and e-commerce. My passion for technology has been the cornerstone of my journey, creating impactful products that resonate with diverse markets.FinTech Expertise: In the FinTech realm, I've held varied roles that enriched my understanding of this sector. As Chief Product Officer at BTCjam, I led the development of a global lending platform connecting users across 180+ countries. At Crediverso, my leadership in marketing targeted financial services for U.S. Latinos, focusing on tailored product development. Co-founding Klutch Card, I was instrumental in launching an innovative, automation-powered consumer credit card, a testament to my foresight in FinTech trends.Marketing and Growth: My expertise also spans marketing strategy, exemplified at Cheetah, a Series C startup, where my leadership over two years significantly boosted market presence and user engagement.Entrepreneurial Success: A highlight of my career was co-founding Bondfaro, which merged with Buscape and led the Latin American market, resulting in a $390M exit. This experience underlines my ability to scale startups effectively.Current Endeavors: Currently leading Nossa Labs, I specialize in Go-To-Market strategies, aiding startups in their market entry and growth phases.Collaborative Leadership: My approach to leadership emphasizes collaboration and relationship-building. I'm committed to fostering environments of open communication and shared goals, which are vital in dynamic, team-oriented settings.Open Invitation: Keen to engage with fellow entrepreneurs and innovators, I welcome opportunities to collaborate and share insights. If you're looking for a seasoned leader who excels in nurturing growth and product excellence, I'm just a conversation away.

Gustavo Guida's Current Company Details
Ratio

Ratio

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Head of Marketing
California, United States
Gustavo Guida Work Experience Details
  • Ratio
    Head Of Marketing
    Ratio
    California, United States
  • Nossa Labs
    Co-Founder And Growth Expert
    Nossa Labs Apr 2016 - Present
    Oakland, Us
    Nossa Labs helps startups grow from zero to one, quickly and confidently execute their GTM strategies, and validate assumptions. We design, validate, and execute your growth plan in less time and for less money than the alternatives, filling the gaps in your internal team and enabling you to get a top-notch Growth and Marketing team from the get-go. We will set up strong foundations, and we can capacitate your internal team to work more efficiently and even take over our job in the medium term!We have been helping with acquisition initiatives for companies such as Humanly, Opus Training, Crediverso, Cheetah, Rinse, Farmlogs, Play Piper, MEL Science (UK), Nerd Skincare, Compass.co, and Descomplica (Brazil).
  • Crediverso
    Head Of Marketing
    Crediverso Aug 2022 - Mar 2023
    Los Angeles, Ca, Us
    Crediverso helps the Latino community take control of their financial future by giving them the tools they need to make smart, safe, and confident financial decisions for a better future.
  • Cheetah
    Head Of Marketing
    Cheetah Jun 2020 - Jun 2022
    San Francisco, California, Us
    Leading marketing both for consumers and businesses (independent restaurants). Managing lifecycle email campaigns, paid acquisition and novel demand generation initiatives.
  • Klutch
    Co-Founder And Co-Ceo
    Klutch Mar 2019 - Jun 2020
    San Francisco, California, Us
    Klutch (formerly Alloy Card) is the first consumer card powered by automation. I shared the Executive functions and ran Marketing and Product.
  • Btcjam
    Chief Product Officer
    Btcjam Jun 2014 - Mar 2016
    San Francisco, Ca, Us
    BTCjam was the largest Global Peer-to-Peer Lending platform, powered by Bitcoin. We pioneered in the field and serviced over 150k bitcoins in loans for borrowers from over 180 countries (12/2015). Managed a team of designers and analysts responsible for our product interfaces, desktop and mobile. Brought dozens of thousands of bitcoin users to the platform while improving conversion rates by 63%.
  • Helpsaude
    Co Founder And Ceo
    Helpsaude Apr 2009 - Dec 2013
    Rio De Janeiro, Rj, Br
    HelpSaude.com is the leader Brazilian medical appointment platform with hundreds of thousands of appointments scheduled per month. We raised $3 million from relevant Latin American investors. Acted as CEO until sold the company in the end of 2013, been responsible for the strategy, finance, marketing, operations fundraising and investor relations.
  • Naspers Limited
    Business Development Manager
    Naspers Limited Oct 2008 - Mar 2009
    Cape Town, Za
    Naspers is one of the most prominent global tech investors, owning 30% of Tencent among other companies. Worked at the bizdev team looking for investment opportunities in the Internet and Mobile media with focus in Latin America.
  • Buscapé Inc.
    Co-Founder, Co-Ceo, Product Svp
    Buscapé Inc. Mar 2000 - Feb 2008
    During my 9 year tenure at this company, I participated in the classic startup roller-coaster. Since the beginning in 2000, as the co-founder of Bondfaro and co-CEO, I was mostly responsible for Product. Together with an amazing team of visionaries, we were able to succeed in a very economically harsh environment.Led the company from inception, raised seed round, brought to profitability, bought a competitor and merged to Buscape to fully consolidate the market in Latin America. Managed a team of 20 direct employees. Left the company when sold my shares to Naspers in 2009, which was one of the biggest cash deals in Brazil ($340M) until 2018.
  • Bondfaro.Com
    Co-Founder And Co-Ceo
    Bondfaro.Com Mar 2000 - May 2006
    Bondfaro.com was of one of the biggest shopping comparison sites in Latin America and provided shopping technology to Yahoo! Brazil as other portals. Managed a team of over 10 people and was responsible for Product and Customer Success. Merged to Buscapé in 2006 creating the largest price comparison company in Latin America.

Gustavo Guida Skills

Sem Mergers Seo Product Development Web Analytics Business Planning Product Marketing Ppc Online Marketing Google Analytics Google Adwords Smo Product Management Strategic Planning Business Strategy Start Ups Strategy Entrepreneurship E Commerce Digital Marketing Mergers And Acquisitions Online Advertising Venture Capital User Experience Search Engine Optimization Search Engine Marketing

Gustavo Guida Education Details

  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Economics
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Mit Regional Entrepreneurship Acceleration Program (Reap)

Frequently Asked Questions about Gustavo Guida

What company does Gustavo Guida work for?

Gustavo Guida works for Ratio

What is Gustavo Guida's role at the current company?

Gustavo Guida's current role is Head of Marketing.

What is Gustavo Guida's email address?

Gustavo Guida's email address is gu****@****eis.com

What schools did Gustavo Guida attend?

Gustavo Guida attended Pontifícia Universidade Católica Do Rio De Janeiro, Mit Sloan School Of Management.

What skills is Gustavo Guida known for?

Gustavo Guida has skills like Sem, Mergers, Seo, Product Development, Web Analytics, Business Planning, Product Marketing, Ppc, Online Marketing, Google Analytics, Google Adwords, Smo.

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