Working experience has been developed as a civil servant in different public services for the Canary Islands Government (Spain) and currently I worked, among others, in Administrative and HR management, with extensive experience in the taxation and legal management areas, as well as optimizing work environments. The functions performed in the private sector were initially directed to guidance and counseling work in the development of some innovative new projects, to go on to develop my first star-up, Advantising, in 2011.Right now, after some years working again for the government, we started this project with the idea of supplying the European market with dehydrated organic products grown and manufactured in the Canary Islands, under the European Standards of Organic Agriculture and with special interest in developing products with Moringa Oleifera, which has found a perfect ecosystem for its development in these Atlantic islands.
Herbs & Fruits Natur
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CeoHerbs & Fruits Natur May 2017 - PresentSanta Cruz De Tenerife Y Alrededores, EspañaSupplying the European market with dehydrated organic products grown and manufactured in the Canary Islands is the basis of this project.Under the European Standards of Organic Agriculture, but with a permaculture ethical and social background, we want to reach demanding importers and consumers, who require quality products based mainly on high nutritional properties.A special interest we have focused on developing products with Moringa Oleifera, which has found a perfect ecosystem for its development in these Atlantic islands.This wonderful plant is providing us with almost infinite possibilities in the field of nutrition, which together with the incredible adaptation it has had in the Canary Islands, has made us focus our efforts on the development of it.
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CeoAdvantising Sep 2011 - Jun 2015Zürich Y Alrededores, SuizaCEO and Founder. Advantising uses new ways of understanding the online advertising market. We are able to offer interactive advertising services, explicitly directed to the personal taste of the consumer, via a channel with the capacity of video transmission, which works as a means of interaction between client and user.Our product creates a new experience on the user, a positive attitude about video advertising and establishes a bi-directional communication between advertisers and users. At present, we are able to provide free worldwide telephone call service in exchange for viewing advertising.We consider targeting the correct users as a major priority to provide the best experience to our customer, so we implement a strong segmentation.The R & D stage started in April 2012, once the company achieved the first funding to conduct the project. For a year the platform was developed and then launched as Beta Test on April 15, 2013 . Since then, Advantising has been collecting users feedbacks and solving technical errors that have been detected in the application.We finished the Beta Test on October 22, 2013 and we started attracting customers and users, with attractive usage figures that are for prospect customers.
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Divisional ManagerGobierno De Canarias Oct 1998 - Oct 2005Communicator, decision maker, manager and executor, as well as the organization's management and employees. Medium-level decisions about policy and strategy.
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First Level ManagerGobierno De Canarias May 1996 - Sep 1998Santa Cruz De Tenerife, EspañaHuman Resources: planning, coordination, direction and control of the areas under my responsibility, optimizing the resources and determining organizational needs.Participation in the development of administrative policy.
Gustavo Hernandez Skills
Gustavo Hernandez Education Details
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Computer Engineering
Frequently Asked Questions about Gustavo Hernandez
What company does Gustavo Hernandez work for?
Gustavo Hernandez works for Herbs & Fruits Natur
What is Gustavo Hernandez's role at the current company?
Gustavo Hernandez's current role is CEO & Co-founder.
What schools did Gustavo Hernandez attend?
Gustavo Hernandez attended Universidad Nacional De Educación A Distancia - U.n.e.d..
What are some of Gustavo Hernandez's interests?
Gustavo Hernandez has interest in Economic Empowerment, Civil Rights And Social Action, Environment, Human Rights, Animal Welfare.
What skills is Gustavo Hernandez known for?
Gustavo Hernandez has skills like Entrepreneurship, Global Human Resources Management, Administrative Management, Customer Service, Social Relations, Online Advertising, Online Video Marketing, Legal Management, Fiscal Policy, Formation Evaluation, Informatics, Accounting.
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Gustavo Hernandez
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