Gustavo Sanchez M work email
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Gustavo Sanchez M personal email
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I am a growth marketer and change maker with extensive experience in assembling and leading high-performing teams for high-tech companies and global brands. I am currently the Head of Growth Marketing for AI products at Dropbox. Previously at Shopify where I led the lifecycle marketing for the entire organization, and then the growth marketing strategy and execution for the Shop Pay, App, and Cash products, which leverage AI and machine learning to enhance the online shopping experience for millions of customers and merchants.My core competencies include data analysis, marketing strategy, storytelling, product-led growth and craft leadership. I have a proven track record of driving up awareness, market share, product adoption, and revenue growth for e-commerce, software distribution, and SaaS products, such as Microsoft, Adobe, IBM, and VMware and Shopify (Core Growth, POS and Retail, Capital, Shipping, Shop Pay, Shop, App Marketplace). I am passionate about solving hard problems and leading high performing teams towards scalable growth by creating innovative solutions that delight users.
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Senior Director, Growth Marketing - Ai ProductsDropbox Jan 2024 - Nov 2024San Francisco, California, UsIn my role as Senior Director at Dropbox, I successfully led the Go-To-Market strategy for Dropbox Dash, targeting SMB and mid-market companies, launching Dropbox Dash in the fall of 2024.I collaborated with cross-functional teams to shape messaging, drive user acquisition (sales pipeline), optimizing product performance and market positioning. -
Head Of Growth Marketing, ShopShopify Mar 2023 - Dec 2023Ottawa, On, CaLeading Growth Marketing for the Shop team (Pay, App, Cash). While you are here check out https://shop.app/ai/ -
Head Of Lifecycle Marketing & Marketing AutomationShopify Jan 2021 - Mar 2023Ottawa, On, CaOur focus was on designing and implementing acquisition, activation, and retention campaigns tailored to the specific needs and behaviors of target audiences. We emphasized consistent strategies to ensure seamless experiences throughout every interaction.I oversaw the creation of custom journeys and automated campaigns, catering to the entire merchant lifecycle: from initial interest, trial phases, new customer onboarding, key product adoption, to re-engagement initiatives. Our method was an agile approach where innovation thrived through rigorous testing and continuous learning, shipping big G and little g growth wins at scale., and always refining our understanding.Led lifecycle marketers, integrated marketers and marketing automation teams of teams.
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Head Of Lifecycle MarketingShopify Jul 2018 - Jan 2021Ottawa, On, CaLeading the lifecycle marketing craft and team at Shopify.Responsible for the growth of the business through end to end marketing experiences along the entire lifecycle: Acquisition. Activation. Expansion. Advocacy. Re-engagement.
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Head Of Marketing, CoreShopify Dec 2017 - Jun 2018Ottawa, On, CaLed product marketing for Shopify's Core products across both mobile and web.
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CmoSnapclarity Jul 2017 - Nov 2017Contract - Responsible for the marketing, branding, and communications of the company. Focused on establishing the systems, tools, strategies, and tactics required for growing the marketplace user base. Supported the planning of a successful platform launch and initial go-to market strategy.
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CmoSignority May 2016 - Apr 2017Kanata, Ontario, CaResponsible for Marketing, Product, Customer Success teams and P&L at Signority. -
Founding MemberMindbridge Ai May 2015 - Dec 2016Ottawa, Ontario, CaPart of the core founding team. Responsible for marketing, branding, corporate profile, messaging and go-to market strategy. -
Director Of MarketingKivuto Solutions Jan 2008 - Apr 2016Ottawa, Ontario, CaStarted marketing function and team at Kivuto as Marketing Manager. I was responsible for global marketing strategy and brand creation and development of Kivuto, OnTheHub and support for the growth our partner's brands in the education market. Took our brands and solutions to international markets, reaching 195 counties supported by 25,000 web stores serving over 30 million academic users year over year. Built the marketing services side of the company while also serving as creative director. Led our campaign management, social media, design, seo, advertising and interactive development teams. I helped establish strategic partnerships that enhanced the value to our customers (thousands of academic organizations and software publishers, and millions of users). -
Product ManagerKivuto Solutions Oct 2007 - Oct 2010Ottawa, Ontario, CaProduct strategy, planning, and execution throughout the product lifecycle of our main platform and related sub-product offerings in our core and international markets.Balanced our company’s revenue and strategic goals while ensuring the customer satisfaction goals were met. Aligned product and marketing efforts in support of the company’s overall strategy.Duties included:•Defined the product strategy and roadmap•Responsible for maintaining product position within the market•Delivered MRDs and PRDs with prioritized features and corresponding justification•Provided product design and UX leadership•Coordinated work with software engineers and developers to define product requirements•Wrote product information materials to brief sales personnel on product features and benefits•Assisted with trade show presentations of the product•Performed product demos
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Product Analyst / It ManagerKivuto Solutions Sep 2006 - Sep 2007Ottawa, Ontario, CaDrove product improvements and refreshed our roadmap while also managing the IT Department (office and production infrastructure)
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Operations Lead / It ManagerKivuto Solutions Mar 2004 - Sep 2006Ottawa, Ontario, CaStarted, led and managed company operations, infrastructure, technical support, and QA teams (~25 people)
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Software Developer / Technical SupportKivuto Solutions Dec 2002 - Feb 2004Ottawa, Ontario, CaC#, SQL, JavaScript and technical support for the growing startup (6th employee)
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It Network SupportMetrophotonics Jul 2002 - Dec 2002
Gustavo Sanchez M Skills
Gustavo Sanchez M Education Details
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Cornell UniversitySystems Thinking Certificate -
University Of TorontoAdvertising
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University Of TorontoMarketing
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The University Of British ColumbiaWeb Analytics
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Algonquin College Of Applied Arts And TechnologyWeb Programming
Frequently Asked Questions about Gustavo Sanchez M
What is Gustavo Sanchez M's role at the current company?
Gustavo Sanchez M's current role is Growth marketing leader & investor | ex-Shopify, ex-Dropbox.
What is Gustavo Sanchez M's email address?
Gustavo Sanchez M's email address is gu****@****ify.com
What is Gustavo Sanchez M's direct phone number?
Gustavo Sanchez M's direct phone number is (888) 746*****
What schools did Gustavo Sanchez M attend?
Gustavo Sanchez M attended Cornell University, University Of Toronto, University Of Toronto, The University Of British Columbia, Algonquin College Of Applied Arts And Technology.
What skills is Gustavo Sanchez M known for?
Gustavo Sanchez M has skills like Leadership, Product Marketing, E Commerce, Social Media, Strategic Partnerships, Online Marketing, User Experience, Web Analytics, Seo, Strategy, Social Networking, Product Management.
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