Gustavo Martinez is CEO and Partner at The Cyranos & PartnersPreviously he was leading WPP Spain & LatamBefore he was Worldwide Chairman and Chief Executive Officer of J. Walter Thompson Company.Prior to JWT he was at McCann Worldgroup, where he was President of Europe and Asia. Prior to McCann, Martinez spent more than 10 years at Ogilvy & Mather in multiple senior management positions, including Global Director of Brand Management, Global New Business Director and Chief Operating Officer, Ogilvy Latina, among others. Martinez's career began in Henkel Ibérica. Prior to that, he was with PWC as Manager of the Strategic Consulting department. He began working in advertising in 1995.Mr. Martinez holds a bachelor’s and a Ph.D. in economics from the Universitat de Barcelona. He holds a PDG from IESE (Universidad de Navarra), and was a Professor of Marketing and Economics in Spain's School of Economics.A truly “global citizen,” Martinez was born in Argentina but grew up primarily in Spain. He has also lived and worked in the United States, Europe, Latin America and Asia.