 Managed integrated marketing, messaging and creative for smartwatches, tablets, and other non-voice products achieving yearly activations in the high six figures. B2C and B2B segments.  Developed targeted solution to migrate high-risk customers from T-Mobile postpaid to T-Mobile prepaid. Partnered with Retail, Tech development, Finance, Go-To-Market and digital teams to create a same-SIM tool that allowed migration without swapping SIM cards, visiting a store, or contacting Customer Service. Initiative resulted in lower churn on both sides of the business. Managed lead generation content and media strategy for the P360 Device Protection product including plan to transition email and SMS execution from CRM to contextual marketing via Adobe Experience Platform.

 Developed integrated marketing, content and pricing for handset upgrade offers mainly Samsung and iPhone.  Crafted and executed content, media and business plan for pre-owned iPhones that resulted in lowering barriers of entry to thousands of customers, higher conversion rates, significant savings in COGS and achieving higher CLVs (Customer Lifetime Value). Efforts included market research, integrated marketing plan, targeted acquisition, base retention, media, Retail, CapEx and business casing.

 Successfully developed and executed the acquisition plan for Univision Mobile, the first wireless prepaid brand created for Hispanic consumers with GA and nets higher than planned. Responsibilities included plan/handset pricing, packaging and distribution strategies along with fellow prepaid brand Walmart Family Mobile. Managed $50 MM + advertising budget. Turned to positive EBITDA in first 12 months of operations.