Acting as Product Manager, I am responsible to lead the Franchises digital product transformation for LATAM. In this exciting and dynamic role I create the overall product strategy using the product lifecycle methodology and agile best practices to prioritise feature backlog. To do so, I- perform qualitative and quantitative research to discover feature ideas and validate them before development- work with customer research and sales teams to understand and articulate customer needs and collate problems into jobs to be done.- execute product strategy in collaboration with technology, engineering, content development, UX/UI to set clear requirements around capabilities and content required for the product providing the best user experience- partner with the tech team, engineers and vendors to guide proper feature development- perform quantitative analysis on feature performance and find opportunities for optimisation- communicate of development progress to internal and external stakeholders.- collaborate with marketing, sales, and market development to develop strategies and execute tactics to drive product adoption and success.

I am responsible to define, measure and improve key performance indicators of our strategic products and services. The work is focused on monitoring the kpis, analysing them and turning into actionable insights aimed at continuous improvement. I work in collaboration with all parts of the local, particularly close to the Sales, Technology and Product teams.

Efficacy at Pearson is a global team of researchers, data strategists and impact evaluators responsible to measure and improve the results of our strategic products and services for the Education field. The work is focused on results and committed to generating actionable insights aimed at continuous improvement. I work in collaboration with all parts of the local and global business, particularly close to the Marketing, Pedagogical and Product teams.

- Product Analysis (Benchmark).- Development of MVPs and piloting new ideas with agile methods.- Validation of hypotheses (Understanding on the consumer).- Exploration of new products.

- Coordinating the graphic design, production, and printing of publications across the organisation using agile methods, helping to ensure that branding consistency is achieved, schedules are met, and costs are managed.- Providing print graphic design services and updates for other departments.- Coordinating proper use of tools in all materials in order to ensure consistent branding, as well as maintaining appropriate templates as needed.- Providing design standard and instructions for external graphic designers.- Receiving files from external designers as needed, and assisting in the contact between external designers and the internal team.- Coordinating the printing of all materials, preparing files appropriately for each supplier (printing plant and/or web service suppliers).- Reviewing and consolidating results for quality control purposes.

Selecting, contacting and negotiating with illustrators; checking accuracy of illustrations according to briefing and technical specifications of the file; organising and forwarding files to editors and design studios; checking amendments and occasionally implementing them; creation of arts; sending final files for printing; checking plotters.

Selection, assessment and contact with design studios, organisation and routing of files to publishers, proof checking, iconographic research.

Layout of email marketing for companies like Jocar and Alcateia; branding for Chef Muran and his blog; creating graphic materials used in seminars Broad Institute (layout and content); development of plaques, certificates, email marketing, and hotsite Socinfo.

Layout of textbooks for publishing houses Ática, Saraiva, Atual, and SM; selection, assessment and contact with illustrators, organisation and routing of files to publishers, proof checking.

Creating and designing folders, displays, panels, invitations, calendars, and all graphic-related work necessary to support corporate events for large companies such as SaraLee, Delphi, and Tupperware. Enhancing digital pictures: montages, retouches, and restoring old pictures in different sizes, including large banners scales.

Enhancing digital pictures: montages, retouches and restoring old pictures in different sizes, including large banners scales.Responsible for managing a staff of 4 people

Enhancing digital pictures: montages, retouches and preparing product pictures in different sizes for the web.