Gustavo Riso Email & Phone Number

Burbank, Ca, Us

Austin, Tx, Us

Performed business analytics using best in class analytical tools to identify opportunities to improve the business, delivering insights to inform the strategy and support the planning process. Partnered with category marketing teams to measure performance and uncover insights about omni channel marketing campaigns, promotions and activations to drive revenue growth and maximize customer value. Automated processes to build reports in Tableau.

Bentonville, Arkansas, Us

Worked with all levels of the organization to proactively identify business needs to grow the business. Uncovered insights using advanced analytics and market research working with complex data sources. Using the insights, defined the Strategy with the business. Implement the initiatives by leading cross-functional teams to deploy the strategy.• Worked with Business teams to devise ideas to create and increase demand for new products and services. • Collaborated with Operation and Innovation improving customer experience adapting processes and technology. • Work with Channel teams, Legal and Compliance building financial models to improve negotiation outcomes providers. • Worked with merchandising to define the right assortment.• Delivered market intelligence information.

Bentonville, Arkansas, Us

Developed with Senior Management the Strategy to grow membership mapping the full cycle of a member’s journey, with the objective to increase acquisition, engagement and retention, to drive sales and profit. Designed the analytical and research plans for these projects. Worked with the team to develop advanced analytical solutions and execute market research accessing large and complex data from a diversity of sources. With an entrepreneur mindset, worked with all levels to implement the initiatives. • Partnered with Finance to develop all initiatives based on a revenue management practice.• Based on the member’s journey, worked with marketing to define offers, messages and interventions across channels. Piloted and tested offers that best impacted ROI.• Partnered with Operations to improve in store and online customer experience.• Collaborated with Merchandising in defining the right assortment and instant savings for Clubs.• Worked with Real Estates on site selection and definition of trade area. • Developed new Services for Business members by working with Financial Services organization.

Huechuraba, Región Metropolitana De Santiago, Cl

Defined strategies and plans to increase customer base, determine customer value, in the short and long term, developing and implementing interventions to customers and creating a differentiated shopping experience, both brick and mortar and online. Directed the segmentation of customer base and creation of predictive models. Using outcome of advanced analytics, market research designed and executed with key Internal Stakeholders and Suppliers innovative initiatives to engage with consumers. Through revenue management initiatives ideated new way to drive traffic and sales, cross selling and upselling products. Worked with Domain expert to increase value perception of loyalty program. Worked with IT in the definition and implementation of the Datawarehouse.

Miguel Hidalgo, Mexico Df, Mx

Worked with all levels of the organization to develop the growth strategy, for consumers and business customers. Created data mining models, used market research and syndicated data to expand telecommunication network, create bundles of services and deliver the right messages and offers. Collaborated in the definition and creation of the data warehouse. Led a team of Managers and Sr. Managers all skilled in analytics and market research.• Expanded 20% customer base in new locations.• Increased 5% penetration of services.

London, Gb

Designed segmentation, clustering, classification, descriptive, predictive and prescriptive models. Developed market research. Designed the operational and financial model and implemented the company loyalty program to capture additional non-transactional data from customers triggered by customer behavior. Collaborated with IT on the design and implementation of enterprise data warehouse. Created and managed the development of strategies to grow customer base and conversion of customers to 3play (Telephone, Cable and Internet); developing data mining models to acquire, upgrade, and retain customers. Increased number of 3play customers 10%, using data mining models and market research. Led cross-functional team to implement UNICA campaign management tool for multichannel marketing and operation program. Used internal data, third party data and syndicated data. Led a team of Analysts all skilled in analytics.

Casalecchio Di Reno, Emilia Romagna, It

Developed and implemented segmentation, clustering, classification, descriptive, predictive and prescriptive models across areas and industries. Supported organizations to facilitate translation from business needs into insight projects and its implementation.

Master Of Science (Ms), Applied Behavior Analysis Of Consumers

Bachelor, Business Administration

Bachelor, Systems Engineering

Information System Engineer