Gustavo Alves Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsible for retail strategy of Sanofi's prescription portfolio, executing the annual calendar and also tactical initiatives.- Identify main opportunities for portfolio execution, regarding price competitiveness, market share, distribution and supply;- Reinforce patient adherence to treatment thru education, disease awareness campaigns and discounts;- Implementation of calendar follow-up, performance and supply reports to support sales force.

São Paulo, Brasil

Lead the product strategy and execution, developing a Brand Plan capable of engaging both physicians and sales force team to deliver annual sales targets, market share growth and healthy P&L results. - Boost physicians’ awareness and consideration with omnichannel communication and education annual plans as well as KOL engagement. Create and manage a calendar of relevant congresses and meetings; - Manage present and future forecast to avoid risks of stockout;- Define tactical calendar of Trade initiatives to boost point of sales distribution and sellout performance.- Increase patient adherence thru better understanding of their journey and unmet needs.Brands Managed and main achievements:- Zinpass EZE (rosuvastatin+ezetimibe) - innovation promoted by 120 face-to-face reps to 21K physicians. In 2023 the brand achieved a +28pp growth above market and +3pp market share increase. In 2024 an historic supply constraint was solved with a more accurate forecast construction during 2023 and batch negotiations with plant team based in Turkey, keeping 2024 growth in +10pp above mkt (YTD Set).- OsCal (calcium carbonate): Relaunch of education calendar and social media strategy to HCPs, with more relevant contents and generating more than 7K accesses to the brand’s educational page. Amplification of sample distribution reaching 400 new physicians and implementation of the first exclusive congress participation for the brand (Sogesp 2024), with more than 1K interactions within the stand.

São Paulo, Brasil

Sr Coordinator for endocrinology, leading the local implementation of the Global strategy for non-promoted core diabetes brands (Apidra, Toujeo, Soliqua) focused on brand recall (omnichannel only), retail/non-retail plan and ensure supply in a hard constrain environment, managing to grow +1pp above market with Apidra in FY’22. Also responsible for executing Puran (levothyroxine) annual calendar for content, events and samples, and supporting commercial policy strategy review leading to a 250K budget saving in discounts

São Paulo, Brasil

Develop annual calendar of commercial initiatives for main retail accounts regarding prescription products, Medley generics and OTC, enhancing budget use, distribution and execution. Perform market analysis and identify opportunities for tatical plans and initiatives or discounts optimization. Negotiation of additional space in stores for the new Medley Vitamins and OTC line of products.

São Paulo

Supporting the construction of the Trade Marketing area at Aché, thru implementing market data analysis routine, point of sales development and merchandising guidelines.Also responsible for ensuring the accomplishment of the promotional calendar goals, negotiating activations in clients of different channels, from key-accounts to small pharmacies, with support of the commercial team.

São Paulo Area, Brazil

Development of trade marketing strategy for the OTC categories of Antacids, Liver and Cold&Flu, building the promotional calendar, negotiating initiatives in clients, along with the commercial team.Responsible for delivering market and calendar performance analysis, identifying opportunities and developing tactical plans for route correction, by area or client. Creation of incentives and fairs/events for the commercial team.

São Paulo Area, Brazil

Responsible for the development of the annual calendar of Sales Incentives both for the sales team and clients, creating targets and tracking of their performance, as well as planning prize distribution. Also responsible for organizing events to the sales teams and clients, such as Fairs and the Annual Convention, for up to 500 people, from the briefing of these activities to its operationalization.

São Paulo Area, Brazil

Responsible for Nielsen data reports, creating a dashboard of each category with key KPIs to supportthe decision-making of the sales and trade teams.Support to the Category Management process, being responsible for reports of Brazil for the International Walmart account management team.Participation in the Market Innovation Process, bringing the inputs of merchandising and shopper insights to contribute to the development of new products and releases.

São Paulo Area, Brazil

Responsible for the development of point-of-sale activations for 5 different key-accounts of variedformats (retail, soft-discount and wholesale), adapting and delivering appropriate calendars for eachstore format according to the demands of the brands, whether promotions or launches.In this position I had the opportunity to support the launch of Lay's Brand in Brazil in each one of those clients, with volume and in store space negotiation and execution.Also responsible for the development of the annual calendar

São Paulo Area, Brazil

Responsible for category management activities at Walmart and regional accounts, and was for creating reports with Nielsen and GfK for sales leaders.Support the construction of merchandising guides for the sales team that includes small and largepoint of sales.

São Paulo Area, Brazil

Responsible for Categoy Management in Retail chains leading assortment and Nielsen data analyses, building planograms and store layouts, execution guides for merchandising team and special projects such as Pit Stop Skol and the execution strategy for the launch of Budweiser beer in Brazil

São Paulo E Região, Brasil

Pós Graduação, Criação Publicitária

Bacharelado, Administração