Gustavo Barbosa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Account managing for global and international accounts, spearheading execution and oversight of deliverables while ensuring alignment with client expectations and agency objectives. Managing international teams across Argentina, Brazil, Colombia, Mexico, and USA, serving as the primary point of contact, developing briefs for creative and strategic initiatives, and optimizing campaign execution.

São Paulo, São Paulo, Brazil

São Paulo, Sp, Brazil

Following strategic planning and execution of global and local campaigns, this involved aligning with Trade Marketing & Sales Teams, meticulously coordinating with the brand calendar and digital advertising strategies; contact with e-Retailers to identify growth opportunities and optimize brand performance within their channels through social media and influencer content strategies, while also conducting rigorous benchmarking and monitoring activities within the beauty market. Additionally, managed mapping, prospecting, and relationship-building with social media influencers and e-PR entities, overseeing the end-to-end process from initial contact to contract negotiation and payments. The responsibilities extended also to comprehensive content planning across all social media platforms for FOREO Brasil, including budget control, qualitative content analysis, and monthly reporting to the Global Team and local General ManagerKPIs from April 2019 until September 2021: more than 500 million impressions, more than 400 Social Media Influencers, 3,300 pieces of content published and more than 600 thousand tracked clicks.

São Paulo E Região, Brasil

Handled a diverse client portfolio, including P&G, managing tasks such as clipping analysis, KPI tracking, and relationship cultivation with clients and stakeholders. Additionally, spearheaded community management initiatives for Pfizer, Institutos Ethos, HDI Seguros and Daiichi-Sankyo overseeing content planning and engagement strategies across digital platforms. Furthermore, was responsible for generating comprehensive reports on various metrics to evaluate campaign effectiveness. Throughout these endeavors, the primary focus remained on achieving impactful outcomes and fostering meaningful brand interactions.

São Paulo E Região, Brasil

Responsibilities primarily included supporting product and institutional campaigns across various channels. Tasks involved assisting with budget management, content planning, and execution across platforms such as social media, the brand website, and CRM systems. Additionally, contributed to coordinating agency activities, aiding in communication between internal teams and external partners to maintain campaign alignment with brand objectives.

São Paulo E Região, Brasil