I am a gaming enthusiast and professional in the digital entertainment industry, working in the gaming market for almost 4 years. My professional journey started as a Marketing Intern for the Battle Royale game PUBG: BATTLEGROUNDS, where I gained experience and fueled my passion for games. Over time, I progressed to become a Community Manager, playing a key role in player interaction and strengthening the brand's online presence.Currently, I hold the position of Project Manager at California Agency, where I lead teams and coordinate the service for KRAFTON Americas, with a special focus on PUBG: BATTLEGROUNDS.
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Krafton Americas Project ManagerAgência Califórnia Apr 2023 - Jul 2024São Paulo, São Paulo, Brasil• Lead community, content, planning and social media team for PUBG's brand channels;• Coordinate daily update meetings with KRAFTON's LATAM and NA teams;• Manage briefings for special projects and daily assets from KRAFTON, aligning production and delivery deadlines;• Ensure high-quality deliveries by approving marketing plans, content and reports that will be presented to KRAFTON HQ.Achievements: I was able to support and lead a team of seven people, ensuring that all of KRAFTON's needs were met. As a result, we also took over the PUBG NA account, producing content and serving the game's community in three different languages on a continental scale. -
Krafton Latam Community ManagerAgência Califórnia Apr 2022 - Apr 2023São Paulo, Brasil• Develop and execute awareness and engagement strategies for the PUBG game community and influencers;• Presence and contact with players on the brand's main engagement channels, such as Discord, Instagram and Twitter;• Maintenance of the brand's influencer program, managing more than 100 influencers in LATAM;• Report weekly community status, extracting information from social media listening and responding on the brand's channels.Achievements: I worked on the community strategy campaigns for the skins of streamer Netenho and soccer player Neymar Jr, reaching 10 million people on social media and engaging more than 200,000 players in in-game and out-of-game activities. -
Marketing And Community AssistantLevel Up Brasil Feb 2022 - Apr 2022São Paulo, Brasil• Assist in the development and execution of strategies for the PUBG game community and influencers;• Social media responding for the game's players and influencers via Discord channels;• Manage the social media calendar and posting content related to community engagement and influencers;• Contacting internal and external suppliers for quotes and monitoring the production of press kits for PRs and influencers. -
Marketing And Community InternLevel Up Brasil Mar 2021 - Feb 2022São Paulo, Brasil• Execute awareness and engagement strategies for the PUBG game community and influencers;• Social media responding for the game's players and influencers via Discord channels. -
Marketing InternCultura Inglesa Nov 2019 - Mar 2021São Paulo• Administrative activities in general;• Contact Cambridge UK prospects and partners;• Contact the Marketing team for academic updates on the website and social networks;• Implementation of online proficiency exams and application of face-to-face exams. -
FreelancerAutônomo Apr 2018 - Nov 2019São Paulo• Video editing for Instagram;• Maintenance of computers.
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Jovem Aprendiz - Assistente AdministrativoColégio Santa Maria Sp Nov 2016 - Apr 2018São Paulo, São Paulo• Attendance of students and interested in the courses;• Update spreadsheets, website, social networks and mailing;• Production of promotional materials for courses and events.
Gustavo Silva Education Details
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Strategy Camp -
Planejamento Estratégico -
Marketing -
Intermedia/Multimedia -
Informatics
Frequently Asked Questions about Gustavo Silva
What is Gustavo Silva's role at the current company?
Gustavo Silva's current role is Games | Digital Entertainment | Projects | Community | Strategy.
What schools did Gustavo Silva attend?
Gustavo Silva attended Miami Ad School, Miami Ad School, Fatec Sebrae, Centro Universitário Senac, Senai São Paulo.
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Gustavo Silva
Associate @ Alvarez & Marsal | It Project Lead | It Strategy & Optimization | 2X Salesforce Certified | Scrum Certified | Project ManagementSão Paulo, Sp -
Gustavo Silva
Rio De Janeiro, Rj -
Gustavo Silva
São Paulo, Sp -
Gustavo Silva
Belo Horizonte, Mg
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