Gustavo Silva Email and Phone Number

Professional Profile:Experienced data analyst with over 4 years of expertise in data analysis, project management, and strategic partnership development within the banking and CRM sectors. Proficient in ETL, SQL, Python, Spark, and DAX languages, with a demonstrated ability to leverage tools such as Azure Databricks, Snowflake, Salesforce, and Power BI for comprehensive data analysis and insights generation. Seasoned in bridging business objectives with data-driven solutions, delivering valuable insights to enhance company efficiency and drive strategic initiatives.Experience:Project Manager - Bradesco (10/2023 - Present)Analyzing client data to enhance customer experience with AI solutions.Leading the development of NBO/NBA solution for client-to-client segmentation using machine learning and AI.Establishing end-to-end pipeline for business insights and managing epic projects like CCM solution for company app.CRM Data Analyst - Next (02/2022 - 10/2023)Analyzing CRM data for campaign optimization and client segmentation.Developing ML models to enhance client segmentation and optimize CRM campaigns.Structuring Salesforce campaign results data in Azure Databricks for CRM insights.CRM Intern - Next (04/2021 - 02/2022)Assisting CRM Data Team in managing job backlogs and data mining initiatives.Collaborating with Microsoft Xbox LATAM for gaming partnerships, enhancing client experiences.Key Projects and Results:Establishing an end-to-end pipeline for business insights, expected to increase data-driven decision-making efficiency upon full implementation.Managing the delivery of CCM solution for company app, projected to improve customer engagement.Developing ML models for CRM segmentation, expected to lead to increased campaign efficiency and reduced costs upon deployment.Collaborating with Microsoft Xbox LATAM for gaming partnerships, enhancing company branding and visibility in the market.Hard Skills:AgileAzureAzure DatabricksCRMData EngineeringData MiningData QualityData ScienceDatabricksDAXETLHypothesis TestingJavaMachine LearningPower BIPythonSalesforceScrumSparkSQLStatisticsSnowflakeTableauPySpark