Gustavo Smidt Email & Phone Number

Dubai, Ae

Mountain View, Wy, Us

Dubai, Ae

Dubai, Ae

Dubai, Dubai, Ae

Namshi.com is the largest online multi-brand fashion platform in the Middle East.

Dubai, Dubai , Ae

Chalhoub Group a leading luxury retail group in the Middle East, which manages over 150 fashion and beauty brands, with 650 stores, 12,500 employees and around 4 billion dollars revenue per year.As Head of Digital, I was leading all digital related activities for +30 brands, including Lacoste, Swarovski, Dolce & Gabbana, Level Shoes, Fila, Michael Kors and others. I started the Digital Hub department from scratch, defined the strategy, plan of action, raised the budget and hired talented managers for each team, who support the brands scalably.- Formed and was responsible for the CRM team, Tech Development team, Business Intelligence team, Customer Support team, and Phygital team.- Focused on accelerating the Digital transformation in a cost effective, agile manner. Working on bringing the right talent in-house (previously outsourced or inexistent), ensuring the brands share a data driven approach and pushing growth in a scalable way.- Managed the department’s P&L and budget of 1.9M USD (created savings of over +1.5M USD).- Managed a team of 20 people.- Launched CRM tools (Salesforce and Urbanbuz) for 12 brands, more coming soon.- Created In-house shared service ecosystem for E-Commerce in order to bring more brands online, faster and for a lower cost (7 brands currently have their own E-Commerce).- Transformed E-Commerce teams/structure for the brands.- Joined Board of Advisors for several brands, including Level Shoes, Tryano and The Deal. Joined Board of Directors for The Modern East.

Dubai, Ae

Leading a team of Product Managers, UX, Design and QA Testers working on a digital Telecommunications product aimed at disrupting the UAE market with a user experience that is substantially better than what is currently available. - Built team and set up lean/agile process in order to avoid re-work, speed up Product Development and move to a more data-driven decision making culture. - Prioritized features, put together a governance structure and a Roadmap.- Built and launched the entire product from scratch.- Aggressively growing all main KPIs (Activations, Revenue, ARPU, Retention, NPS) with a combination of new features, AB tests and a user data feedback loop.- Received multiple awards, including Best Application 2017 & Best Overall Digital Experience 2017 (Gulf CX Awards) and Best Innovative New Service 2017 (Comms MEA Awards)

Dubai, Ae

Designed and launched an app that allowed users to find bars and nightclubs that offered discounts in Dubai.

Amsterdam, North Holland, Nl

Led Product strategy across 8 countries in MENA (Egypt, Lebanon, Oman, Saudi Arabia, Bahrain, Kuwait, Qatar). - Successfully Re-branded all countries from dubizzle to OLX, including launching new apps and a 360 campaign to support the change in the three top countries. - Successfully launched completely new Android and iOS apps, desktop and mobile sites and internal tools.- Launched the first paid features for OLX Arabia.

Amsterdam, North Holland, Nl

Dubizzle is the United Arab Emirates' top Classifieds platform and the 5th most visited website in the country, following Google, Facebook, YouTube and Yahoo (and higher than Linkedin, Wikipedia and Twitter)Worked with a talented team of Product Managers to expand the company's revenues aggressively.- Contributed in doubling overall yearly revenue and growing Online Revenue by 12x during my time in the role: Helped monetize new categories, such as Motors C2C, Jobs B2C and C2C, tested new revenue streams including offering deliveries, tested pricing across verticals, optimized conversion flows, etc.

Amsterdam, North Holland, Nl

Leading operations in a group of 63 countries where OLX looks to monetize, located mostly in North America, Europe and South East Asia, and representing one third of OLX´s global revenues. Working with a team of Product, Business Intelligence, SEO, Design and Development specialists to increase traffic, user engagement and revenues from advertising and Featured Ads. Achievements:• Hired and trained a team of highly capable professionals• Designed a high ROI yearly strategy to expand traffic and optimize revenues in top countries within the group, including a Product plan, Monetization, SEO and Social Media plans.• Conducted several series of A/B tests to improve the site´s engagement and it´s advertising conversion rates.• Responsible for Yearly Gross Revenues over 4M USD and over 1 Billion Page Views per year.

Amsterdam, North Holland, Nl

Led the Monetization strategies worldwide for OLX. Managed a development team, working on product improvements to optimize revenues without affecting user engagement and traffic.Achievements:• Grew Featured Ads Business 10x by improving payment solutions, promoting the product and making it more scalable.• Designed and developed a new A/B Testing platform for Ad Serving.• A/B tested several combinations of Ad Designs and technologies in order to optimize the RPM.

Mountain View, Ca, Us

Latam lead for team dedicated to acquiring medium and small publishers through different channels like Online Ad campaigns, direct sales, partnerships, seminars and events, among other initiatives. Managing annual budget of 500k USD, creation of P&L and annual Marketing plan.Achievements: Responsible for annual earnings over 10 million dollars. Designed and optimized campaigns that acquired over 200k publishers a year. Partnered with main hosting companies and web communities in the region to promote Google AdSense. Implementation of new Mass Acquisitions team in Google´s Mountain View headquarters.

Mountain View, Ca, Us

Creation of internal and external campaigns aimed at promoting Google´s Display Network. Achievements: Creation of Agency community through Twitter and Agency website. Creation of internal and external Newsletters, blog posts and internal website.  Written and video case studies, promotional and educational videos, sales and customer engagement sites, sites for seasonal campaigns and generation of quality traffic for content.

Mountain View, Ca, Us

In charge of blog, forum, social media, production of educational and branding videos, surveys and customer satisfaction analysis.Achievements:• Launched AdSense 3.0 (new product interface) and engagement/adoption campaign.

Ar

In charge of all communications within the Havanna Café stores, from store image, communication pieces, design and launch of new products, price ranges in stores, design of merchandising, promotions, etc.

Ar

Rotational program within the commercial area (from stores and supermarkets to airports and corporate sales). ROI analysis for franchise partners, design of incentive plan for franchises, franchise regularization projects, etc.

Bs, Communications

E-Commerce Course (Istanbul, Turkey), E-Commerce/Electronic Commerce

Pem: Programa Estratégico De Marketing, Marketing

Copywriter, Creative Advertising

International Baccalaureate