Katia Hebeisen Email & Phone Number

Saint Petersburg, Fl, Us

Saint Petersburg, Fl, Us

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Sarasota, Florida Area

Sarasota, Florida Area

Developing electronic marketplace; Managing team of 5-13 writers, designers, coders, developers, and videographers along with outsource and PR teams; Monitoring incentive program and bonuses for team; Managing work flows and efficient completion of all projects; Recruiting, interviewing and hiring new team members; Quality Assurance for all creative assets; Prioritizing business needs while strategizing for future growth and development; Developing and managing testing and optimization services for clients from strategy through implementation and analysis.

Optimized landing pages to increase conversion rates by up to 25% for USNews University Connection, universities such as Villanova, Notre Dame, Florida Tech, Jacksonville, Scranton, Dominican, San Francisco, as well as the Bisk Legacy programs; Created, launched and optimized campaigns including HTML coding & use of 3rd party ad server; Developed interactive electronic libraries, resources and creative databases; Created and implemented tracking strategy and analysis for all marketing initiatives; Liaison between departments including Paid Search, SEO, Analysis, Media, Marketing, Accounting, I.T., Creative and external vendors; Maintained creative resources and assets; Created training manuals and trained new hires.

Researched and developed marketing support materials, assisted in creation of promotional materials, updated industry modules and SRDS, and maintained library.

Supervised staff, coordinated schedules, organized caterings, responsible for money deposits, customer service, new hire training, sales, profit and labor documentation, and inventory level maintenance.